How would you teach a young person about internet marketing?

He's 23 - not 13 - so you don't have to go too slow. First I would determine what area of marketing he has interest in. Creating products? Selling products for others? Writing - building sites or blogs - starting his own company providing services...etc etc.



There are many marketers with quality training/info products - Jeff Walker, Jim Cockrum, Erica Stone, and on and on....but depends on what area your son chooses as a starting point.


With your experience, why not hire him on as an assistant - give him grunt work (routine work) to do so he can learn the basics....teach him how to find instructions and help he needs through google and using various expert blogs/sites.


It's a good way to teach him to write content, to place ads, to come up with product ideas, to run a business that takes time and effort daily...

That's fantastic and even though my kids a little younger, 8 and 10, they talked about starting their own business. I showed them some things I was doing then I applied it to their ideas. Started at what interest they had, some services of the business can offer, who would be their target market and ways to start reaching those people.

Plus, the free or most cost effective way to start. I basically broke down complicated methods and strategies to them in a way they get and understand. Instead of talking about customer acquisition costs and backends, retention and etc, Just grabbed a piece of paper, talked about how much will our advertising be, what other products or services these people may like and what will we do to not only attract these people, but also keep them our customers. Then of course they had to have fun with naming the business and our usp, but think I told them what it was really and said our main selling point and what were trying to tell people about us to make it easy.

As far as books and courses, although could throw them mine and or legends to read, being 8 and 10, think them or any kid starting a business they like and us teaching them the marketing and direct response sides, is a fantastic way to introduce them to business. Then when older, can give them books, courses and suggest things for them to study.

If you had experience in industry, then that's wonderful because he'll have the unfair advantage and a quicker way to learning the direct response marketing and sales sides of business which a lot of older business owners still don't get now.

A parent with a lifetime of experience running the family restaurant can teach their children to run it.

A plumber can teach a child to be a plumber, or electrician and the list goes on.

But, you can not teach your child to do what you do??

Just tell them to buy a bunch of WSO's

good luck

al

As Kay said, there are a ton of different business models. And his vision for a business may or may not coincide with your experiences and expertise.

To that point, if I were you, I would have him do the same thing I would tell any other want-to-be business owner to do: develop a business plan.

Until you have a plan, you really only have a dream or an idea. Developing the plan is the first step to building a business and it will open his eyes to many things he likely hasn't even considered - both good and bad.

Then work with him to improve his plan and bring it to fruition.

Teach him the basics.

1. Find your area of interest.
2. Find what people want.
3. Create value.
4. Work to help people be successful.

I would recommend concepts, not courses at this point.

Great advice so far. Thanks!

And to be clear, I'm not looking to outsource his education - I very much intend to take the lead. But I don't want to overwhelm him (he's an artist, and as far from a business major as you will ever get).

But, he's eager, he's motivated and he has some good ideas. I figure I've got one good shot to get him hooked on entrepreneurship, and I don't want to blow it by dumping too much knowledge on him too soon.

I love the suggestions you all have given so far. Thank you.

Get him to read motivational books first because success starts in the mind FIRST.

Personally, I would send him to business college and show him a little of how you make money online. There are basic business fundamentals that are best taught by colleges, so he can compete, and there are life experiences best taught by Dad. Lead him to water and let hm decide if he wants to drink.

I would say to anybody that was in my shoes back when I first started is to find a mentor. Find someone who has more experience than you that way you don't have to figure it all out like I once had to. The worse thing you can probably do is just jump from one program to the next without committing to one. Try not to overcomplicate it.

First of all, congratulations on enjoying your parenthood and great to know your concern for your son. Further, as you said you are highly experienced in the field of marketing ( if you are doing an online business, you know online marketing well), then you know very well marketing is not about hard work, rather smart work.

Introducing the concept to him is indeed good and if he has an interest, don't worry about his stress; he is rather going to enjoy it. As a personal advice, don't go for any course, rather give him success stories to read. Tell him about business values, ethics, principles and value of customer appreciation.

That all is going to help him. So, don't wait as every single day gone is a waste. Good luck!

In my opinion, he should first know exactly what he would like to do online and develop a business plan. There is a lot of solid information on Warrior Forum for instance.

Here are a few ideas that might work for him:

Blogging (Setting up his own blog and writing useful content about what he already knows and monetizing using Adsense / Amazon/ Affiliate program).

YouTube (Start a YouTube channel about what he already knows well. He could do "how to" videos. The money would come from a closely related affiliate program, or he could create his own information product that he could sell through Clickbank, JVZoo, ShareASale...

Hope this helps,
Tim

Well i think you should say him to have a lot of patience ,i think you know how many failures you get until you succed .Also you should speak with him what model business in online marketing he needs ,maybe if you are in affiliate marketing he dont like this ,maybe he want to make ecommerce

If he is interested in internet marketing youtube is the best plate form to learn any thing.

give him rich dad poor dad from Robert kiyosaki to read that helped a lot.

I believe at 23, the mind is fully developed. Besides, you have been doing it for decades and I believe he has had many chances of seeing what you do. Go a head and show him shortcuts the rest of the things will fall in place automatically.

#1 - Copywriting.

It doesn't matter if it's a FB group or IG post or anything else. Knowing how to write (or speak) copy that sells is what it takes.

Copywriting is too advanced to start. I would start small instead, with concepts. People who don't work online often ignore the difference between the Internet and the Web, for example; or between a web page, a website and landing page.


Once you have the concepts part covered, the next step is to teach him how to make a website. Some basic HTML and CSS at the bare minimum. Else, his dependence on others will not let him grow.


My 0.02.

Just ask him to do a website project on his own and ask him wherever he faces problem he can ask you. He will learn slowly and as the puzzle get solved he would be able to understand your language easily.

Your question asked "how"

I would them in the same way as anyone else

"What" I would teach them is probably what you're asking .

I'd begin by getting them to agree to a mutual plan of realistic objectives, which would obviously vary depending on the individual


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That is great having son interested in what dad does very exciting.


I think what will have the most impactful experience on him will be the sale of anything consumable.


If there is a recurring element that is what will keep a person pumped up, excited, driven, and wanting to learn more, to grow and expand.


Tools online people use and continue to pay for like Autoresponders, Hosting, Softwares, Keyword tools etc.

You don't need to go to college to learn internet marketing. It would be nice to have some internship to learn the basics. But you can learn yourself, for example but watching youtube or reading articles here and asking questions

All are new at any stage of life and I think your son has an idea to start a business at this age. First, ask his idea like what he wants to do like which field of internet business he loves and I sure he has a plan for it. Just support him Jonb

Hi, your son is lucky to have you to guide him. He would learn lots from you. But if he needs the the total fundamentals, you could consider an online system that comes with mentoring, to help him understand and also to be supported with some made easy solutions.

The mistake most newbies make is to try everything they come across, buying lots of cheap courses and doing a little of each one but not getting very far with any of them.

I recommend starting with a clear look at ones own limitations and conditions. For example, there are some great online businesses like service agencies, which require directly selling something to another person. For an extrovert who's a natural born salesperson and can persuade anyone to do anything, they can be a great way to make good money fast. But for some introverts, no amount of training or experience will make them into an effective sales-person, and the methods simply won't work.

Another example is high-ticket affiliate products, using paid traffic. They can be great IF one has the knowledge and investment to make it work. Most cheap courses on such things won't tell you that a realistic test is 3 times the payout, for EACH test . . . change one word or setting and that's a new test. So, while it may sound like the best idea to be selling something where you get a 10k payout, unless you've got 30k per test, you won't know whether what you're doing is profitable or not. So for someone with a limited budget, that would be a waste of time.

So that's why I recommend starting with a really honest ones own personal limitations and situation. Doing that would usually mean that you can ignore nearly all methods, as they won't be a good fit for you. That's an immediate cure for the #1 problem for internet marketing newbies . . . information overload.

Then one can focus on testing just a few systems that are a good match for ones own personality and situation, and have a real chance of succeeding.

Another thought is . . . why not learn from the best? Instead of buying cheap courses, which are often just re-wordings of someone else's cheap course that doesn't really work, why not learn from people who are making big money online, for real?

Of course, it's easy to do so . . . just join a mailing-list which gives info about really good webinars. You can learn a LOT from the free info without ever spending anything, then if you are ready to invest in a course, you have a good chance that it's genuine, and that you'll get real help, all of which gives you a much better chance to succeed.

Plus . . . it matters who you spend your time with . . . do you want to spend your time learning from some cheap product seller who is giving you things that don't really work? Or spend time with real online multi-millionaires, learning from what you can see that they are doing for real themselves. Whichever you choose has an influence on the direction your life is going in !!

Hope this helps

Chris

Write one paragraph to him explaining it all.
This will get you going.

There you go.

Do that.

I have found out that the best way to introduce young adult to certain concepts (and Internet Marketing is no exception) is to teach the principles and then have them replicate it corporeally. Your son should have no problem understanding the principles and rules of Internet Marketing. Also, you could suggest certain books to him that could help with understanding how the whole process works.

Teach product market fit and growth hacking. Those are the basics.
Everything added to that is sloppy seconds marketing.
Still useful, but only because a marketer is not on the ball.

With growth hacking you or even a team are focused on the customer response until you feel you are at the essence of your product design. You pivot as often as needed to change your product. When you feel it start to scale on it's own, then are are on track. The goal is to achieve product market fit. When you hit that mark then your product is unstoppable. But don't stop. Because your success will be a target for others and by having success, you've displayed your product. It's the opposite of do-not-disclose when you are popular like crazy.

I may be getting old I was delighted to see such a great post and glad I read it and realized I even commented on it before.

But my excitement about the post is fresh.

So for people that are new to the post....its new to YOU and evergreen.

Probably these days with sites like Tik Tok and living in the Crypto era there are probably more instances of young teach old.

But one way I would get someone excited and on the path to find their path would just be to highlight the people that caught fire and how they did it.

Like the guy on TikTok became a millionaire and does not even speak or speak English.

Sometimes it's all about the Content baby.

Stay interesting, stay entertaining, stay unique and keep growing.

But one thing I would stress over everything else is create an ASSET.

You do not want to wake up and some platform or even Google has shut you down.

You must own your Domain. Literally and figuratively.