How can I monetize the franchising niche?

6 replies
Hello world!

Over the past 2 years, I've been working in the franchise lead generation space (i.e. finding people who are interested in opening a franchise business and selling that information to smaller franchises who want to try selling their franchise concept to them).

I've now accumulated a list of about 70k people in this niche. I've done a lot of research but have yet to see another person talk about this 'niche'. I'm not even sure if this even counts as a niche. I now want to focus on monetizing this list using some good old email marketing, perhaps with some autoresponder automation, but I'm having a hard time thinking of monetization methods.

My email open rate hovers at about 20% and the CTRs (% of the open rate) are around 3.5%. All the people on my list are opt-in and I send 1 email/week as a franchise industry update. I've never tried to sell anything.

Here's what I know about the list:
Email, Name, Liquid Capital. And about 1/3 of these people are business owners, but I don't know which ones...

I would LOVE to get some help with brainstorming. I was actually on BHW first last week, but those guys are a bunch of morons, trying to sell me stuff and steal my list in such obvious cons -_-

Hoping Warrior Forum is different!
#email #franchising #marketing #monetize #niche
  • Profile picture of the author worldofbusiness
    FYI: I tried to post this is more relevant 'Email Marketing' section but received an error saying I lacked the required number of posts. That is why I posted this in the Internet Marketing section.
    {{ DiscussionBoard.errors[11545770].message }}
    • Profile picture of the author speedylikesKJ
      Work with Franchising consultants / coaches on % basis you will make tons of money !! Also arrange webinars/events and charge fees .. Tons of options tbh
      {{ DiscussionBoard.errors[11545999].message }}
      • Profile picture of the author worldofbusiness
        You seem pretty knowledgeable about this subject, based on your experience!

        I was thinking of segmenting my list into business owners/non business owners. After segmenting them, I was thinking of segmenting the business owners into those who currently use PPC Campaigns and those who don't.

        Then I would pitch PPC services to those who aren't currently using that.

        Does this seem like a sensible plan?
        {{ DiscussionBoard.errors[11546050].message }}
    • Profile picture of the author Bjarne Eldhuset
      If you have 14.000 people reading each email, there are loads of ways to monetize. A simple thing you could do already in your next newsletter would be to include links to Amazon books about franchising using your affiliate link. There are over 7000 search results on Amazon for the word Franchise.

      Edit: I see Amazon do not allow affiliate links in the emails themselves anymore. But you could link to your blog posts/website where there are affiliate links.
      Signature
      Get Awesome And Exclusive Lifetime Deals On SaaS - Ideal For Web Professionals Just Like You!
      {{ DiscussionBoard.errors[11545933].message }}
      • Profile picture of the author worldofbusiness
        I'm pretty sure Amazon doesn't allow email marketing to generate affiliate traffic I considered this at first as well!
        {{ DiscussionBoard.errors[11546018].message }}
  • Profile picture of the author Bjarne Eldhuset
    If you have 14.000 people reading each email, there are loads of ways to monetize. A simple thing you could do already in your next newsletter would be to include links to Amazon books about franchising using your affiliate link. There are over 7000 search results on Amazon for the word Franchise.
    Signature
    Get Awesome And Exclusive Lifetime Deals On SaaS - Ideal For Web Professionals Just Like You!
    {{ DiscussionBoard.errors[11545933].message }}
    • Profile picture of the author worldofbusiness
      I'm pretty sure Amazon doesn't allow email marketing to generate affiliate traffic I considered this at first as well!
      {{ DiscussionBoard.errors[11546018].message }}
  • Profile picture of the author Joy Imtian Masum
    Make a awesome newsletter and active campaign on email marketing grab the best email from linked in ,I was an lead generator on upwork and I assure I can help you
    {{ DiscussionBoard.errors[11545938].message }}
    • Profile picture of the author worldofbusiness
      ? grab the best email from LinkedIn? What do you mean?
      {{ DiscussionBoard.errors[11546020].message }}

Trending Topics