ClickBank wants me to cut from $150 to $50 or no-go. What would you do?

20 replies
Hi all,
Thanks for an informative board. Lots of good minds here.

I need some pricing advice before I make a decision.

I created an offer and planned to price it at $150 with 50% commission.

JVzoo has approved it.

ClickBank refused it and said they'll consider approving it if I drop the price to $50. (It's my first product.)

ClickBank said after 8 weeks of good sales and low chargebacks, they'd let me ask to raise the price.

What's your opinion? Should I launch on JVzoo at the planned-for $150? Or lower the price across the board to $50 so that I can also launch in ClickBank?

The product is a 77-minute audio coaching sessions, based on REBT principles of Albert Ellis, for instantly dropping procrastination and creating motivation. The target market is solopreneurs.

Thanks for any thoughtful opinion, much appreciated.

David Wimberley
#$150 #$50 #clickbank #cut #nogo
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  • Profile picture of the author professorrosado
    Get creative and leave the audio product for Clickbank at the $50.

    While that is running, create a VIDEO version with a few extras (pdfs / slides - info-graphics) & Audio files for the $150 JVZoo launch later on).

    SOLVED!

    Good Luck!

    BTW: Adversity is ALWAYS an OPPORTUNITY to SUCCEED!
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    • Profile picture of the author Davidw1066
      I like the way you think! There is always a play, always a way forward.
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  • Profile picture of the author 55sadhikar
    You can test the product for clickbank recommended price range and your own price at jvzoo. Split test the price range to find the winner and then go to clickbank with your stats from jvzoo , if indeed $150 is the winner. You need split test the price, duh! What if you make 20 sales for $50 and 2 sales for $150 for every 1000 visitors to your sales page; you see where i'm getting into? As a marketer u need to always test before you take it out to the world, gotcha! Don't just wing it!
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    • Profile picture of the author Frank Donovan
      Originally Posted by 55sadhikar View Post

      You can test the product for clickbank recommended price range and your own price at jvzoo. Split test the price range to find the winner and then go to clickbank with your stats from jvzoo , if indeed $150 is the winner. You need split test the price, duh! What if you make 20 sales for $50 and 2 sales for $150 for every 1000 visitors to your sales page; you see where i'm getting into? As a marketer u need to always test before you take it out to the world, gotcha! Don't just wing it!
      And what happens when the buyers who've paid $150 via JVZoo see the same product on sale for $50 on Clickbank? Or what about the JVZoo affiliates who find themselves undercut by their competition? You can only run a split test on a separate set of prospects, or at different stages during the product's life cycle.

      Or do as suggested above and upgrade one of the offers.
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      • Profile picture of the author Davidw1066
        Heh, good point! yeah I'd probably get an earful from those affiliates and listeners! And it's a point well taken ... I'm going to work out a systematic way to test for the best price points over the next few months as I make more and more of these products.
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      • Profile picture of the author 55sadhikar
        Originally Posted by Frank Donovan View Post

        And what happens when the buyers who've paid $150 via JVZoo see the same product on sale for $50 on Clickbank? Or what about the JVZoo affiliates who find themselves undercut by their competition? You can only run a split test on a separate set of prospects, or at different stages during the product's life cycle.

        Or do as suggested above and upgrade one of the offers.
        Precisely mr donovan. You get traffic x to your offer on 3-4 different price ranges.
        Now i did not mean , you should have different price on different merchant networks at the outset. I asked him to test the price at jvzoo or wherever where you don't have to pay any affiliate commission. Once you've winner then take it too different networks [ zaxaa, clickbank, warriorplus or xyz)..
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    • Profile picture of the author Davidw1066
      Thank you. That is important for me as a new marketer to remember: testing, testing, testing. As I create more and more of these, I will test some at a higher price -- on JVzoo only, if necessary.
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  • Profile picture of the author Manshu Khan
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  • Profile picture of the author Davidw1066
    Many thanks to everyone commenting and advising. Absolutely brilliant ideas here. I'm going to sleep on this and decide for sure in the morning, Eastern Time.

    I really want to be available to as many affiliates as possible. ClickBank seems to be huge. So I think I will drop the price to $50 for now (across the board, to avoid disappointing buyers and affiliates at JVzoo). And, as suggested (so true about adversity), look to create upsells.

    As an emotional coach with a growing podcast, I plan dozens of these "mind application" emotional coaching recipes. The opportunities are truly endless. So I think I shouldn't get hung up on an arbitrary launch price ($150) for the first one. As I make them more and more valuable to people, I'll find a price that works for everyone.

    <<<Moderator's note: Besides a paid signature, promotion of any kind, even for free things, is not allowed in the discussion areas.>>>

    Thank you again for all your help here as I begin to learn how to connect with affiliates for maximum mutual benefit.

    ClickBank has been tough to communicate with. But I see the light at the end of the tunnel there.

    David Wimberley
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    • Profile picture of the author Davidw1066
      To the moderator, thanks for the heads up! That makes perfect sense and keeps discussion areas focused only discussion.
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  • Profile picture of the author TenaciousGrease
    Originally Posted by Davidw1066 View Post

    Hi all,
    Thanks for an informative board. Lots of good minds here.

    I need some pricing advice before I make a decision.

    I created an offer and planned to price it at $150 with 50% commission.

    JVzoo has approved it.

    ClickBank refused it and said they'll consider approving it if I drop the price to $50. (It's my first product.)

    ClickBank said after 8 weeks of good sales and low chargebacks, they'd let me ask to raise the price.

    What's your opinion? Should I launch on JVzoo at the planned-for $150? Or lower the price across the board to $50 so that I can also launch in ClickBank?

    The product is a 77-minute audio coaching sessions, based on REBT principles of Albert Ellis, for instantly dropping procrastination and creating motivation. The target market is solopreneurs.

    Thanks for any thoughtful opinion, much appreciated.

    David Wimberley
    Why do you feel justified (as a first time product vendor) pricing your product so high?

    Why not go with "the norm" and do $47.00, or even $37.00 - then make more money with upsells and additoanl training/coaching in the back end?


    No offense, but nobody has any idea who you are - don't try to start so big
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    • Profile picture of the author savidge4
      Originally Posted by TenaciousGrease View Post

      Why do you feel justified (as a first time product vendor) pricing your product so high?

      Why not go with "the norm" and do $47.00, or even $37.00 - then make more money with upsells and additoanl training/coaching in the back end?


      No offense, but nobody has any idea who you are - don't try to start so big
      I am kinda waiting for the response "because I have a gazillion followers built up across all these platforms and simply why not?

      But my answer to this would be... why so cheap? Just because ALL the lemmings jump off a cliff does that mean you have to? I can say specifically the only reason I do not release any type of product to the "Public" is pricing... Im not going to hand out my "knowledge" for $47 let alone $150. I would rather dish it out in pieces ( free ) here, where once in a while I think it makes a difference.
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      Success is an ACT not an idea
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      • Profile picture of the author Davidw1066
        I get you! I feel that way too sometimes.

        And yet ... I have to make a living ... and I guess I can charge only what the market will bear. So, looks like starting at a low price, and split-testing higher is the best way forward for me. (I definitely do want to reach the public, and to maximize mutual benefit for me, affiliates, and listeners.)
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    • Profile picture of the author Davidw1066
      Thanks!

      That makes sense to me.

      $150 is a little much, isn't it?

      What you say here is consistent feedback from several sources. So, I'm going to listen and drop the price for the first offer, and build in upsells later in a second launch.
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  • Profile picture of the author Davidw1066
    So, after sleeping on it, I'm sticking with the decision that seemed a consensus last night.
    1. -Launch everywhere (JVzoo and ClickBank at $47
    2. -Create upsells (Bundles with more audio products as I produce them, video).
    3. -Experiment later with offering much higher prices with similar products (only on JVzoo if necessary

    The drop in price brings up another decision I need to make, but don't know enough to make with confidence.

    Is a 50% commission enough to motivate affiliates on a $47 product, supposing I can make landing pages etc that converts well? Should I increase the commission? What would you do?

    Thanks again all for your valuable comments and advice.

    David Wimberley
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    • Profile picture of the author professorrosado
      Originally Posted by Davidw1066 View Post

      ...Is a 50% commission enough to motivate affiliates on a $47 product, supposing I can make landing pages etc that converts well? ''....'
      David Wimberley
      In business, we tend to look at products in terms of a life cycle and profitability over time. For example, in your case, the first concern would be assessing the amount of investment made into producing the product = costs + work hours (and work hours includes the level of expertise either addressed by the product and/or delivered with it).

      Cost and work hours (after a product is ready for market) is pretty much set or "fixed" meaning that there should be no increase in either once the product goes to market. So this is your starting point as to considering how much to charge for the product and how much to add to the final price (retail) for your distributors (affiliates) to earn a profit.

      So in this case, a business would need to analyze the marketplace and figure out a minimum sales scenario based on as many factors that can be ascertained from the environment: traditional sales of this type of product, length of time in the marketplace to realize ROI, number or size of distribution networks (see how many affiliates the other products had), study your competition's marketing assets and market penetration, and other details which altogether should give you a reasonable forecast of how your product would fare or what you need to improve for your product to have a comparable outcome. (Many details are based on your specific niche and position(ing) of your product).

      The goal here is to come up with a number: the minimal amount of sales needed to realize my ROI. And your ROI is not what you want it to be so you can go out and buy your Lamborghini - it is the number that makes your product creation process worth the time and effort at MINIMUM.

      I like to look at it in terms of either a specialized job creating said product or as an independent contractor retained to do so for a specific client. If I spent 24 hours in total creating the product including its marketing assets, then I would apply my hourly rate to the "work hours" mentioned above. If you make or estimate a regular hourly charge of $25 (just to choose any amount) for your "advice/services" we would be looking at 24 hrs X $25 (for me it is $250/hr. which would keep my top products off of JVZoo and Clickbank altogether LOL!) = $600 + COSTs <<< = your minimum ROI.

      Now, as you read this, many of you would realize that creating one product does not make for a life long career (although there are evergreen niches and ways of creating a product that may come close to achieving this...) and so even before your product launch, you should already have your next product readying to benefit from whatever you learned from your present launch and to introduce to your affiliates soon after your minimum ROI has been achieved (but not before).

      As we see in the case of this thread, Clickbank has already "forced" this creator to rethink and adjust his product creation and positioning not only to be aligned with marketplace safety considerations but also toward ultimate successes.

      In this development, you have achieved another key marketing asset - affiliates, which, like a mailing list of targeted buyers, you must develop and nurture as they will be a valued part of any future product launch success (remember ROI). These would likely be that core group that will help ensure your product releases enjoy ROI sooner than later and whom make it reasoned and strategic to offer up to 100% commissions on introductory products with high value upsells from which to achieve campaign ROI as many experienced creators do with effect.

      Affiliates have their own way of marketing a product (of this type) and most who will effectively produce sales for you are those who have a targeted list for your type of product. (Most 80%- 95% of affiliates who sign up to your product will not be effective but even an ineffective sale here or there is another drop in the ROI bucket).

      Another reality to consider is the vast number of JVZoo product launches with less than 50 sales. Realistically, as a first time launcher, should you expect anything over 50 sales from a hoard of inexperienced and ineffective affiliate marketers? I mention this because it might be better to use your first "entry" to gain affiliates and to identify the "super" affiliate whom (as you noted) may be more inclined to pick up your product for his/her perfectly matched list with a hefty portion of the sale (if not all) going to their pocket.

      As you mentioned, you will be creating a heftier version of this package and it would make a great upsell that can be introduced later on to your affiliates and to your buyer list and focus on making your ROI combined later rather than upfront.

      So based on these factors, maybe your best option is to offer higher commission now and a split or standard commission on the upsell / 2nd version launch.

      (At which time, you should already have your third finishing up on the warmer plate).

      Many others have had differing experiences and what not - I'd like to hear also from them so we can have a spectrum of perspective and experiential realities.
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      • Profile picture of the author Davidw1066
        Wow, can't thank you enough for the detailed lesson here. I'm treating it as if I'd paid for it.

        Aside from the investment I put in learning (years of experience, would have done it anyway as a teacher and reader of psychology books), these products take maybe 10 hours to produce.

        Since they are like "mind app" guides guiding individuals to create personal recipes for specific emotions helpful for goals and life challenges, they'll be evergreen products.

        Additionally, since deliberately creating emotions suited for hard tasks at hand is a challenge for many people, the demand for these products is potentially endless, across any population and within any individual. (Of course first people have to know they can choose emotions. Then they have to be motivated to buy my solution.)

        So, I'm hopeful that I can make a living at this. (The Lamborghini, for me, would be a cheap cozy cabin somewhere near Paulsbo WA, with a mic and an Internet connection. And a small boat. And good truck. And a nice camera. And ...

        The most valuable insight in your lesson above, among a raft of valuable insights, for me, is to see the value of attracting the most effective affiliates. So absolutely, I'm going to bump up the commission percentage.
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    • Profile picture of the author TenaciousGrease
      Originally Posted by Davidw1066 View Post

      So, after sleeping on it, I'm sticking with the decision that seemed a consensus last night.
      1. -Launch everywhere (JVzoo and ClickBank at $47
      2. -Create upsells (Bundles with more audio products as I produce them, video).
      3. -Experiment later with offering much higher prices with similar products (only on JVzoo if necessary

      The drop in price brings up another decision I need to make, but don't know enough to make with confidence.

      Is a 50% commission enough to motivate affiliates on a $47 product, supposing I can make landing pages etc that converts well? Should I increase the commission? What would you do?

      Thanks again all for your valuable comments and advice.

      David Wimberley

      So, nobody on here knows who I am (that's intentional, I'm fairly well known) - I used to teach this stuff (product launches, etc) to THOUSANDS of students.


      My point is, I know what i'm talking about with this - so I hope you take my advice seriously and incorporate an upsell into THIS launch, not the second. It doesn't have to be difficult either.


      If you JUST have a $47.00 FE offer, for example, you're probably not going to get many affiliates on board - as their total commission after CB fees would be $22'ish


      BUT - if you have an upsell ($100, $250?) or two in the back end, that's going to increase your sales signifigantly, and your affiliates as well.


      Personally what I'd do, is something like this (and i've had a few beers, so forgive me if I don't stay focused)
      1. Front End Offer: $47.00
      2. Upsell #1 - 4-6 Weeks of Weekly LIVE training. $199 - Downsell (if they say no) to $149 or even $99 - You can cover what your audio covers, and a bit more, than have time for some Q&A
      Unfortunately, this is a topic I know NOTHING about - so I don't have any further ideas past upsell 1- but hopefully you get the idea
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  • Profile picture of the author mrrightme
    yeah, 10 years ago,when I launched my first product on clickbank,the rule of Clickbank is the same, the price of the first product should be less than $50.
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    • Profile picture of the author Davidw1066
      Wow sounds like they've been consistent at least. :/

      Have you been pretty happy with your partnership with ClickBank over this time?
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