Whatcha think of my new website? Please advice

megashape

14 years ago

It's not bad, but nothing special, the structure is rather banal.

Thanks
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Killer Joe

14 years ago

It has some cool elements about it, but the copy on the home page needs to be scrapped in favor of some copy that uses vigorous English that taps into the emotions people will respond to in that niche.

The headline "Welcome To..." does exactly nothing unless you are doing SEO for 'Welcome To'. And I bet you're not.

Create a headline that will do some good for your customer. Reading the website leads me to believe you have not spent a good deal of time talking to your customer about the niche. In the very least, you have not paid much attention to the emotional language that niche uses.

Lines like "Details is what makes your custom bike stand out from the rest of the mediocre customized bikes out there" just don't cut it.

If you used verbage like..."Chicks dig gnarly, and if your bike currently gets lost in a Wal-Mart parking lot, your old lady won't be bragging to her friends anytime soon about your ride. And if you're looking for a new squeeze, that fresh out-of-the-box look is a real turn-off."

Now that's just for example's sake, but the point is you need to find out why folks will want to hang around on a website about bikes. And that means you need to get into their heads.

Coming off like June Cleaver isn't going to cut it. Not with that crowd anyway.

Sit down with the owner and/or a few of his customers and get a feel for their language. I guarantee you it is not the language you are using for your copy.

Nice bikes, btw...

KJ

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greenovni

14 years ago

You are very correct. The only thing is that the customer has not given me anything to work with so just shooting out of my head.

I am supposed to finally sit down with him tomorrow and changing the text to "bikers lingo."

Thanks for the advice!

Originally Posted by Killer Joe

It has some cool elements about it, but the copy on the home page needs to be scrapped in favor of some copy that uses vigorous English that taps into the emotions people will respond to in that niche.

The headline "Welcome To..." does exactly nothing unless you are doing SEO for 'Welcome To'. And I bet you're not.

Create a headline that will do some good for your customer. Reading the website leads me to believe you have not spent a good deal of time talking to your customer about the niche. In the very least, you have not paid much attention to the emotional language that niche uses.

Lines like "Details is what makes your custom bike stand out from the rest of the mediocre customized bikes out there" just don't cut it.

If you used verbage like..."Chicks dig gnarly, and if your bike currently gets lost in a Wal-Mart parking lot, your old lady won't be bragging to her friends anytime soon about your ride. And if you're looking for a new squeeze, that fresh out-of-the-box look is a real turn-off."

Now that's just for example's sake, but the point is you need to find out why folks will want to hang around on a website about bikes. And that means you need to get into their heads.

Coming off like June Cleaver isn't going to cut it. Not with that crowd anyway.

Sit down with the owner and/or a few of his customers and get a feel for their language. I guarantee you it is not the language you are using for your copy.

Nice bikes, btw...

KJ

Thanks

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TommyBussey

14 years ago

I think it looks good overall. But you need to fix the proportions of the photos on the home page (in the center). All the ones I saw were horizontally skewed. That's the only part I think looks a bit rough. Everything else looks great

- Tommy

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buck077

Banned 14 years ago

[DELETED]

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pharris1 14 years ago

The site looks pretty good. I really like the header design - very eye catching. Looks easy enough to navigate around as well. Not to cluttered and busy. I do agree with the other comments made so far - if this is just a first draft it looks good.

Peter
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- Killer Joe 14 years ago
  
  Just a thought about the color...the website is showcasing a bunch of bikes that use outrageous colors to make them stand out. The colors you've used helps that 'feel' quite a bit. My first thought was that I liked the color scheme.
  
  And after all, you are Greenovni...
  
  KJ
  
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da1fitz

14 years ago

Hi greenovni

I think you have a good profitable niche customer there.
Really do like the site design (and have been involved in site design for over 10 years so have a rough idea what to look for

), the header is pretty cool from a customer point of view.

Not so sure about the black background but apart from that all in all nice to look at.

As per Killer Joes comments on the copy, I have to agree but a quick look around in the biker forums should give you the emotional keywords needed to generate sales and you are onto a winner - well done!!!

Thanks
1 reply

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greenovni

14 years ago

Originally Posted by Killer Joe

Just a thought about the color...the website is showcasing a bunch of bikes that use outrageous colors to make them stand out. The colors you've used helps that 'feel' quite a bit. My first thought was that I liked the color scheme.

And after all, you are Greenovni...

KJ

lol Greenovni I am

Thanks for taking a look for me.

Originally Posted by thomas-jayjay

It looks very good.

I like the green on black, gives it a futeristic edge.

Yeah, most biker sites are dark background for some reason.

Originally Posted by da1fitz

Hi greenovni

I think you have a good profitable niche customer there.
Really do like the site design (and have been involved in site design for over 10 years so have a rough idea what to look for

), the header is pretty cool from a customer point of view.

Not so sure about the black background but apart from that all in all nice to look at.

As per Killer Joes comments on the copy, I have to agree but a quick look around in the biker forums should give you the emotional keywords needed to generate sales and you are onto a winner - well done!!!

The header is going to be changed to something a little bit simpler as the customer wants to be able to pain the logo onto the bikes themselves.

I agree about the text needing to be changed, just asked the customer to jump in and help me out with it as I know nothing about bikes (learning fast

)

The overall experience with this customer has been great and I think I made a new friend so that's a +

The niche itself if a cash cow!

Thanks

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rosetrees

14 years ago

My 2c worth.

I assume (??) that their potential customers know who they are and, more importantly, where they are.

You don't say if you can visit them - are they a shop, a showroom, someone's backyard. Do you visit by appointment, how do you order a bike etc.

There is no address and no contact details apart from an anonymous contact form.

Thanks
1 reply

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greenovni

14 years ago

The store I a building for them has all that & more

The 800 number should be here soon.

Originally Posted by rosetrees

My 2c worth.

I assume (??) that their potential customers know who they are and, more importantly, where they are.

You don't say if you can visit them - are they a shop, a showroom, someone's backyard. Do you visit by appointment, how do you order a bike etc.

There is no address and no contact details apart from an anonymous contact form.

Thanks

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TheGodfather

14 years ago

i don't know if anyone else mentioned this but may I suggest moving the links to the left side... it might just be me but i find it much easier to have the links on the left side.... they are easier to spot because of the reading left to right psychology thing... makes it a bit easier to navigate the page...

btw cool bike designs

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TheGodfather

Perception is reality

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maggie2

14 years ago

I like the design. It looks something like I would expect a motorcycle site to look. The layout is easy on the eyes and doesn't have a lot of clutter, which I hate. I like clean sites were it's easy to see how to navigate and this site is like that. I think it's cool.

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Marg

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Richard Crooke 14 years ago

I agree that the links should be on the left side, as the reader starts from left to right. I like the site overall, but don't like the green color. Thanks my initial opinion.

Good luck,

Richard
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- rhj12345 14 years ago
  
  I would add pictures of bikes to the header.
  
  I did a Mustang shop site.
  
  Here it is Mustang Pars For Sale
  
  My idea was a little more of a sales page. SEO is starting to work, and we are getting some customers with the free travel offer.
  
  I like your site overall, you put some hard work into it.
  
  Good job.
  
  Rob
  
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Whatcha think of my new website? Please advice

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