I'm building my first online sales funnel right now and wanted to get some feedback from those who've done this before.
I'm starting with an offer for my wholesale customers. I think my funnel is great (loaded with positive feedback both in video, facebook, and amazon reviews from 7+ years in biz) + a little bit of copy I wrote; however, I don't feel as great about my offer structure.
The product comes in 2 styles, and 2 packaging sizes (1 kg & .5 kg) for each style - total 4 different retail boxes.
This is my funnel:
Opt in (customer to submit 1. name, 2. email, 3. phone, 4. copy of business license, 5. photo of store's current selection) (in exchange for these 5 things - essentially allowing us to validate that they're a real business) we offer them 2 free .5 kg boxes "as samples" shipped for free too (I pay for the shipping and eat the cost of the product/time/handling)
-> after submitting goes to Offer Sales page
Offer sales page: 4 cases total, 1 case of each style/size
-> if accepted they go to Offer #2
-> if declined they go to Offer #3
Offer #2 is to double offer #1
Offer #3 is half of offer #1
... then at the end I have another offer #4 which is another product related in our industry.
My query is on the opt in. I'm thinking because I'm asking them to commit with their business license and a picture of their current selection, they'll be more inclined to actually make the purchase. However, I'm pretty much going to be investing $10 for every person (cost of product+s&h) that opts in, without knowing what type of conversation I will receive. For me to just break even, I would need a 13% conversation - which leads me to believe the risk to reward is not feasible.
I've thought about offering the product for free and charging $9.75 for shipping as the opt in, then keeping the same offer structure going forward. I'm just in a mental scrimmage with this because normally, I don't have a problem sending some free boxes (with shipping paid by me) as samples to businesses if they're interested.
I don't think I should post the actual funnel link here, but I don't mind sharing it with a select few who would be willing to in turn share their feedback.