What will a WSO do for me?

21 replies
I'm a newbie that just joined the forum a couple days ago. I've got a product up and ready to sell, and I've been told by several people here on the forum that I should do a WSO. After looking over many of the WSO's, I don't see how this fits in with what I'm doing. Everything here seems to be over sensationalized headlines promising so much money. Most everything is advertising a way to streamline your IM processes.

I have a real product. Something that is marketed towards aspiring public speakers. Its not meant for anyone here on the forums to buy (unless you want to get into public speaking). Its an honest product, something I know a lot about and something I'm going to stick with and develop over time. My website is not a word document with a "Dear Friend" greeting. I'm a guy that wants to develop great products and great websites to go along with those products.

Honestly, what I really want is for someone here to take me away from all of this IM stuff so that I can concentrate on what I enjoying doing, which is creating and developing products. I'm still trying to figure out if a JV is what I need, or if doing a WSO is the way to go. Like I said, it seems like the WSO forum is a competition of who can make the longest sales letter and talk up the biggest reward. I can't do that very well. All I can do is make a good product.

So, knowing all of this, what do you suggest? JV? WSO? Giving up?
I'm just a squirrel trying to get a nut here. Help a brother out.
Thanks,
T.R.
#wso
  • Profile picture of the author Slin
    WSO's are meant for the internet marketing business, if you are not advertising your product to those in this business then creating a WSO would be a waste of time and money.

    Hope this helps!
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    • Profile picture of the author avetiquette
      Yes Slin, it does help. Thanks!
      Now I'm wondering why all of those members told me I should do a WSO when they knew my product didn't relate to WSO.
      I'm still trying to differentiate between what is an attempt to get money, and what is actual truth here.
      Thanks for your honesty.
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    • Profile picture of the author Steve B
      T.R.:

      What you must realize (and I'm sure you already do) is that anyone doing business online is an Internet marketer, or SHOULD be. So even though you may not agree with all the hype and sensation that goes on with the advertisements in the WSO, you need to learn what you can about marketing your product.

      This is a great environment in which to learn. You don't have to give in to sensationalism if that's not your style. If you don't like all the hype, look for special offers that don't have so much hype and see if that's more of the personality you want to portray online.

      Many of us are turned off by wild claims and "smoke" blown by over enthusiastic peddlers. But there are other examples of folks in this forum that really do have credibility and excellent products that you can learn from.

      Even though your product may not be relevant to many people here, you can learn the selling systems others are using in their niches. Look at their sales copy, their guarantees, their headlines, their offers, which merchant accounts and processes they use and you will learn alot about successful sales systems. Then adapt your product and web site to include the good stuff you find here.

      Not meaning to "preach" . . . just suggesting you look at this forum a little differently.

      Hope this helps.
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      Steve Browne, online business strategies, tips, guidance, and resources
      SteveBrowneDirect

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      • Profile picture of the author avetiquette
        Originally Posted by Steve B View Post

        T.R.:

        What you must realize (and I'm sure you already do) is that anyone doing business online is an Internet marketer, or SHOULD be. So even though you may not agree with all the hype and sensation that goes on with the advertisements in the WSO, you need to learn what you can about marketing your product.

        This is a great environment in which to learn. You don't have to give in to sensationalism if that's not your style. If you don't like all the hype, look for special offers that don't have so much hype and see if that's more of the personality you want to portray online.

        Many of us are turned off by wild claims and "smoke" blown by over enthusiastic peddlers. But there are other examples of folks in this forum that really do have credibility and excellent products that you can learn from.

        Even though your product may not be relevant to many people here, you can learn the selling systems others are using in their niches. Look at their sales copy, their guarantees, their headlines, their offers, which merchant accounts and processes they use and you will learn alot about successful sales systems. Then adapt your product and web site to include the good stuff you find here.

        Not meaning to "preach" . . . just suggesting you look at this forum a little differently.

        Hope this helps.
        Thanks Steve. I didn't take it as preaching at all. And I don't want to sound disrespectful in any way. I will never judge someone on the way they earn a living, and if hype works, then that's awesome.

        I think I'm a new guy that jumped into this really fast, and now as I dig a little deeper into the workings of it, I'm just getting a little overwhelmed by all of the things involved that I have no clue about. That's why I say I'd like to find someone to help me out with all of this. I know in due time, I'll be right up there with everyone else. I think I'm just really anxious to get some sales going right now, and I'm not sure the best way to go about it. I don't want to make it harder on myself than it has to be. But I know it'll take a lot of learning and practice.

        Thanks for the advice.
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    • Profile picture of the author Steven Fullman
      Wrong. Wrong. Wrong.

      Sorry, but you're wrong.

      You had our best interests at heart, though, so that's cool.

      The Warrior Forum has many thousands of members, running many thousands of businesses, in many thousands of markets.

      And if the OP has a "public speaking" product, then I can see MANY people right here being interested in THAT subject...especially with the ongoing "offline" trend showing no signs of slowing down.

      Steve





      Originally Posted by Slin View Post

      WSO's are meant for the internet marketing business, if you are not advertising your product to those in this business then creating a WSO would be a waste of time and money.

      Hope this helps!
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      Not promoting right now

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  • Profile picture of the author George Wright
    It also depends on what you want Warriors to do with your product. I'm sure there are some here who market to the target you want. If you offer RR rights in your WSO perhaps some will buy it and sell it to their lists. In turn if you have links inside of it those customers might buy some of your other products directly from you.

    If your product is great it might go viral and a few 1,000 copies on the desk top of members of your target market could do wonders.

    As far as the IM crowd you need to be a member of that. Nothing happens until a sale is made.

    George Wright
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    "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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  • Profile picture of the author Ken Leatherman
    Steven a great point about the "off line" trend not slowing down, Public Speaking is indeed a way for those marketing products to offline business. As you know one of the ways to network is to go to Chamber of Commerce meetings, Lions Club, Civic Club etc.

    Knowing how to do public speaking is a necessity when calling on business people. So if the OP's product pertains to teaching Public Speaking he may very well have a bit of a market here.

    TJ your going to need testimonials, no matter how you market; running a WSO can sure help you get those.

    Ken Leatherman
    The Old Geezer
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    • Profile picture of the author Jill Carpenter
      Yep, I mentioned getting a couple of testimonials.

      Here is the easy way: Post a thread here in the main area, and just say:"product review requested" and in the thread, say you are looking for some testimonials and or feedback on a product about public speaking, and what requirements you would like of the reviewers IE:

      1. someone who is a public speaker already
      2. someone who have never done public speaking in their life but is interested
      3. what ever other preferences - like you can ask for someone who has been a member here for over a year or what ever

      I would also suggest you take a quick peek into others reputations on this forum - look into their previous posts, etc - and get a quick feel of who they are.

      Send your reviewers a copy and give them a time when you'd like to get the reviews by.

      There are other things sold in the WSO area too!

      People are selling templates, and pictures, and all other kinds of goodies.

      You don't need a big hypey sales letter. Just a good thread title and a simple explanation inside.

      A lot of what goes into public speaking can help video marketers who are intimidated by shooting themselves. I'm sure there would be some advice in there that would overlap or help (but I could be wrong).

      Eitherway, feedback will be useful to you on your primary site.
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      "May I have ten thousand marbles, please?"

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      • Profile picture of the author andrew_writes
        I think that whatever your product is, there is someone here who would want it.

        It can't hurt much to give it a try as you will get many critiques on your product.

        I know for a fact if I were at the level to be ready to do seminars and such, I would buy your product because I suck at public speaking.

        Many internet marketers, in my belief, aim to get to that ultimate level of the product funnel where they are coaching or consulting and public speaking plays a major part in being able to do this.

        I don't know what you see your target market as but I see a potential market as being those marketers on the cusp of launching their business to the next level and by next level I mean coaching, seminars and public speaking.

        I hope you find all the help that you need to launch your product honestly and that you enjoy great benefits but don't compromise your beliefs to do so, it is easy to do. [personal experience ]
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      • Profile picture of the author Elmer Hurlstone
        T.R.,

        You've received a fair amount of good advice in this thread.

        Should you decide to offer a limited number of copies for review Jill's suggestions for pre-qualifying the reviewers and, as far a practical, verifying their claimed qualifications are priceless.

        As Ken mentioned the ability to speak in public can be an invaluable skill. Of course you knew that.

        If you ultimately decide to offer your product as a WSO you may wish to stress the value of your product as "a communication product" designed to help anyone improve their verbal (and hopefully nonverbal) communication skills.

        Not everyone wishes to do public speaking, but many need to improve speaking skills generally. It's not a fluke that many great platform and "club circuit" speakers are also excellent salespeople.

        Offline/online marketing requires stellar communication skills for stellar results.

        May you experience great success,

        Elmer
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  • Profile picture of the author Brad Gosse
    I would have interest in a public speaking product myself. I know a few people here would.

    It's something I need to get used to doing in larger numbers and some strategies would be awesome.
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  • Profile picture of the author CDarklock
    Originally Posted by avetiquette View Post

    Its not meant for anyone here on the forums to buy (unless you want to get into public speaking).
    There are a lot of Warriors who would like to get into public speaking, or are already doing it. Warrior jsherloc did a WSO two months ago for a PowerPoint presentation to use when speaking at networking events, and sold 20 copies his first day.

    Doing a WSO can pile up a few good testimonials for your product, pull in a solid round of funding for your world-at-large launch, and attract the interest of people who want to JV.

    There are a lot of things out there that wouldn't make a good WSO, but anything about marketing probably isn't one of them - and marketing your speaking services is a problem many people have.
    Signature
    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author avetiquette
      Thanks to everyone for some really great advice.
      I feel like I should make clear that my product is not the usual "conquer your fear" of public speaking, or "learn how to get your point across" type of thing. It's more geared towards the equipment side of things. Using computers during a presentation, including a music bed for your presentation, using lighting to create a vibe, things like that.
      A while back, I was searching youtube for internet marketing videos. I came across one video where a guy was speaking at a conference on the topic. He started having issues with his microphone, he was standing right in front of his powerpoint slides, audience members were asking him question that nobody could hear. Its was a mess. I want to help that guy. I want to keep anyone that is doing a presentation from embarrassing themselves up there.

      I guess I never really thought about people here on the forum getting into public speaking. It makes a lot of sense though. I believe the information I have can make a presentation really stand out and be memorable. When that happens, the speaker will be asked to speak at more events.

      I've decided to do a WSO. But I don't really know what I'm supposed to offer. Do I just give the product away to the first 15 people that are interested or what?

      Thanks again for all the help. This is good times.
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      • Profile picture of the author Elmer Hurlstone
        Originally Posted by avetiquette View Post

        I've decided to do a WSO. But I don't really know what I'm supposed to offer. Do I just give the product away to the first 15 people that are interested or what? (emphasis added)

        Thanks again for all the help. This is good times.
        In a word, NO!

        Once you've decided your product is "ready for prime-time" develop review criteria based on the demonstrated needs of your potential market.

        Ask as many questions as you believe to be necessary to determine response, acceptability, ease of use and utility of your product. Structure the questions so as to require thoughtful response. Responses a little deeper than, "Yeah, man, this cool."

        Determine what qualifications you require of your potential reviewers.

        Post a thread requesting a specific manageable number of pre-qualified reviewers. Six to ten will probably be sufficient. Within the initial thread make certain to accurately describe your product.

        Have the accepted reviewers reply, within a set but reasonable time period with their reviews, to you privately. Do not have them publicly post in your thread.

        Hope this helps,

        Elmer
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        • Profile picture of the author Jill Carpenter
          I like the thought of "get the room right so you can focus on a great presentation"

          I think the technical side will be a great perspective.

          For instance, there are warriors who hold meetings in hotels, etc to drum up some business and take in some funds over a weekend. They should know what they will be up against when putting together these types of events. Especially if they want to video these types of events and use product later.

          If you start out with bad sound or lighting on these things you are doomed. It is really rough to clean this stuff up in post.

          You could package in a bonus of your observations of the best speakers - which would hit on those qualities one would strive for in the actual performance and might be a nice companion.
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          "May I have ten thousand marbles, please?"

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          • Profile picture of the author avetiquette
            Exactly Jill. I spent the past 4 years sitting in those hotel conferences (none of them on IM unfortunately). That's a lot of hours explaining to a speaker how they should be holding the microphone, or where they need to stand for the best camera shot. With all of this information, your first presentation could seem like your 50th to your audience.

            I'm an idiot. Can someone please tell me how to put my real name under my username over there on the left? I can't figure it out.
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            • Profile picture of the author CDarklock
              Originally Posted by avetiquette View Post

              Can someone please tell me how to put my real name under my username over there on the left? I can't figure it out.
              Click "User CP" on the red menu up top, then "Edit Your Details." The top text box should be "Custom User Title."
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              "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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      • Profile picture of the author Mario Brown
        Originally Posted by avetiquette View Post

        Thanks to everyone for some really great advice.

        I've decided to do a WSO. But I don't really know what I'm supposed to offer. Do I just give the product away to the first 15 people that are interested or what?

        Thanks again for all the help. This is good times.
        Hi Avetiquette,

        I created quite a lot of WSO's with success and I also have a guide about creating WSO's. It got quite some attention and I would like to offer you a free copy. Just send me your e-mail address and I'll send you the guide.

        I think it can help you to avoid some mistakes and it can give you some guidance. Just pm me if you have any further questions along the way.

        I remember my first WSO and I would like you to have good start.

        Cheers,
        Mario
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        ‎"Success is waking up in the morning, whoever you are, however old or young, and bounding out of bed because there's something out there that you love to do, that you believe in, that you're good at -- something that's bigger than you are, and you can't hardly wait to get at it again today." Whit Hobbs

        Visit My Website: http://www.mariobrown.net/

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  • Profile picture of the author Slin
    I guess you guys proved me wrong

    I didn't realize so many people on here would be in to so many things. (I get good traffic, it's all targeted, guess I was too caught on the targeted stuff)

    Only one way to find out if it works, and that is try it.

    It's a really small advertisement cost, so you could go for it. Either way I am sure you will end up fine. Go listen to those less narrow headed guys who posted after me they think much more out of the box then I do.
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    • Profile picture of the author avetiquette
      Originally Posted by Slin View Post

      I guess you guys proved me wrong

      I didn't realize so many people on here would be in to so many things. (I get good traffic, it's all targeted, guess I was too caught on the targeted stuff)

      Only one way to find out if it works, and that is try it.

      It's a really small advertisement cost, so you could go for it. Either way I am sure you will end up fine. Go listen to those less narrow headed guys who posted after me they think much more out of the box then I do.
      How dare you try to steer me wrong!
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  • Profile picture of the author rconejr
    Thanks avetiquette for this post, I learned a lot too. And thanks everyone for the informative replies!
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    Shelly Cone
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    www.beachbettypr.com
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    Do you market yourself to offline media? You need The Perfect Press Release
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