I have also written a paid for book (about 75 pages) that I planned to sell for say $7.
I have an online video training course also which I sell at $47
When they opt in for the free book I was thinking of having an offer of the paid for book on the download page.
Then follow up with emails trying to sell the paid for book. If they buy, then try to sell them the $47 course.
The thing is I am wondering if I should attempt to sell the course as soon as they get the free opt in rather than another book. Excel is not the most exciting subject in the world and it may be that the course is seen as better value.
Ultimately the course is what is going to make the most money. I am including the paid for book with the course also.
I am unsure if the general funnel sequence would work well here.
Any advice appreciated