How can I improve this funnel?

by troy23
14 replies
I have an opt in for a free book on my website. Lets say it's about Excel.

I have also written a paid for book (about 75 pages) that I planned to sell for say $7.

I have an online video training course also which I sell at $47

When they opt in for the free book I was thinking of having an offer of the paid for book on the download page.

Then follow up with emails trying to sell the paid for book. If they buy, then try to sell them the $47 course.

The thing is I am wondering if I should attempt to sell the course as soon as they get the free opt in rather than another book. Excel is not the most exciting subject in the world and it may be that the course is seen as better value.

Ultimately the course is what is going to make the most money. I am including the paid for book with the course also.

I am unsure if the general funnel sequence would work well here.

Any advice appreciated
#funnel #improve
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  • Profile picture of the author newbieleoling
    Usually, this is how my normal funnel look like:
    opt-in -> low price product $1-$10 -> oto1 $27-$47 -> oto 2 $97 and higher -> oto3 (hgh ticket)

    If they don't buy oto1 then I will down sell from $47 maybe to $17, same goes for oto 2 and oto3

    By the way, after they were opt-in don't treat them like a milk cow trying to squeeze them immediately. Give them valuable information then once awhile promote your product.
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  • Profile picture of the author shawnlebrun
    With something like learning Excel... why put them through all the hoops
    when most people can learn it for free, online.

    You gotta find an angle/approach that makes your offer unique and
    unlike anything else they can get for free.

    People don't want more info... they want a way to get the end results
    faster.

    so why not offer them the end results right off, and not string them
    along?

    with the right ad, to a landing page, you could sell them the $47 course
    and a LOT higher of a product if you can prove you've got what they
    need to learn this stuff, faster and easier and for less in the long run.

    So, find out what they ultimately want and give it to them right away,
    and skip the long funnel.

    I've sold multiple millions in fitness, dating, marketing, etc.. all by
    making sure the ad to lander was on point, REALLY standing out
    as something unique and unavailable elsewhere... and then ask for the
    order.

    If someone wants help now, they'll pay for it, rather than take little
    bits and pieces.

    But again, with something like Excel, where there's so much for free
    already... find your way to make sure you're able to get them where
    they ultimately want... and fast.
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  • Profile picture of the author Steve L
    Originally Posted by troy23 View Post

    I have an opt in for a free book on my website. Lets say it's about Excel.

    I have also written a paid for book (about 75 pages) that I planned to sell for say $7.

    I have an online video training course also which I sell at $47

    When they opt in for the free book I was thinking of having an offer of the paid for book on the download page.

    Then follow up with emails trying to sell the paid for book. If they buy, then try to sell them the $47 course.

    The thing is I am wondering if I should attempt to sell the course as soon as they get the free opt in rather than another book. Excel is not the most exciting subject in the world and it may be that the course is seen as better value.

    Ultimately the course is what is going to make the most money. I am including the paid for book with the course also.

    I am unsure if the general funnel sequence would work well here.

    Any advice appreciated
    You've forgotten to give them a reason to buy today! Where's your limited time special offer with hard end date? Without it people will put off making a decision indefinitely.
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  • Too many funnels squirt garbage at goobers.
    Signature

    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author IGotMine
    hit me sweet between the whatevah before I get bored & fly away outta your ass.
    Translation: Grab their interest quickly and don't let go.
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  • Profile picture of the author tagiscom
    Originally Posted by troy23 View Post

    I have an opt in for a free book on my website. Lets say it's about Excel.

    I have also written a paid for book (about 75 pages) that I planned to sell for say $7.

    I have an online video training course also which I sell at $47

    When they opt in for the free book I was thinking of having an offer of the paid for book on the download page.

    Then follow up with emails trying to sell the paid for book. If they buy, then try to sell them the $47 course.

    The thing is I am wondering if I should attempt to sell the course as soon as they get the free opt in rather than another book. Excel is not the most exciting subject in the world and it may be that the course is seen as better value.

    Ultimately the course is what is going to make the most money. I am including the paid for book with the course also.

    I am unsure if the general funnel sequence would work well here.

    Any advice appreciated
    Yes, already set up a sales funnel some time ago, or one of several, and have learned through several sales funnel attempts and emails, that pushing the kind of products you are selling would only work at the front end.

    Or as others have said, your or clickbank or some PLR products, need to be set up so after clicking they go through the one or more products you have to offer. So first page a subscription or cheap product, then when they click on "not interested" etc, they get another offer, but this is more expensive and so forth.

    Never try to solicit a sale afterwards,....it never or rarely works, always try to get the sale or whatever up front.

    I have created sales funnels with a 70% conversion rate, and gave them tons of free videos, along with the occasional cheap, product offer, (and it was a great PLR product) but never sold that way.

    Spent years doing that and gave up on it eventually, but others seem to make it work, so...
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  • Profile picture of the author troy23
    Sounds like I should do away with my $7 book and go for the sale of the $47 course right away. Makes sense and that was what I wondered all along.

    To sell a paid for book after giving away a free book may work in certain niches, but in this case, where the niche is more I.T related, it seems better to go for download free book and then pitch $47 course.
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    • Profile picture of the author savidge4
      Originally Posted by troy23 View Post

      Sounds like I should do away with my $7 book and go for the sale of the $47 course right away. Makes sense and that was what I wondered all along.

      To sell a paid for book after giving away a free book may work in certain niches, but in this case, where the niche is more I.T related, it seems better to go for download free book and then pitch $47 course.
      I personally dislike terms like "Sounds Like" or "It seems better" when it comes to online marketing sales. TEST and know what you are presenting, is the right thing to do.

      When it comes right down to it, it just might make more sense to bypass the getting the e-mail address and straight sell the $47 course - again this might be something worth testing.

      Testing gives you a definitive answer... yes A works better than B and B works better than C and your done with guessing.. let DATA make the decisions, and remove what you feel or think.
      Signature
      Success is an ACT not an idea
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  • Profile picture of the author Jamell
    If. You are offering a freebie at the top of the. Funnel and then try to upsell I think people will opt out.
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    • Profile picture of the author troy23
      If. You are offering a freebie at the top of the. Funnel and then try to upsell I think people will opt out.

      Jamell - What would you suggest then?

      I believe Shawn made a good point above.
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  • Hi, I run a direct response marketing agency and we have a lot of experience with sales funnels. We have built many 6-figure funnels, including some for Inc. 500 entrepreneurs. So that's a little bit of background so that you know where I'm coming from.

    To be straight to the point with you, you need to think about this from your customer's POV. They're looking to solve a set of particular problems as fast as possible. So you should only string free book -> paid book -> paid course if it makes sense to have them like that. I suppose that your free book helps them tackle a particular, specific issue that a lot of people have trouble with when it comes to excel. Unless your paid book and the paid course tackle entirely different subgroups of the market, I wouldn't put them one after the other - I'd just put the one which offers more value, and perhaps string the other one along as an added value, included in the package.

    I'd also drop a little advice in terms of strategy. You mention that Excel is not the most exciting subject... it's also relatively easy to find ways to learn it online. Some of them free. So you need to pay extra attention to identifying a market for your offer. If you don't identify a market, you may struggle to really get your sales volume up.

    Identifying a market is all about how you frame your offer. The most common problem we encounter when building funnels is that not enough consideration goes into this area. Usually the problem can be resolved just by reframing your existing products in new offers, without having to redo or change them.

    If I were you, I would spend $30-60 running some ads to test a few headlines, and see which pain points most of your audience is reacting to. When you start getting ~4%+ or so CTR, you know you've hit a sweetspot, and you can start building your landing pages around that.

    So that would be my advice. Let me know if you have any follow-up questions
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    • Profile picture of the author troy23
      Hi

      Thanks for your reply - Excel is not the product...I just gave it as an example. What I am promoting is training on a completely new product to the market. Think when Excel hit the market...perhaps after one year there were tutorials around, but it was still relatively new after a year. I did this before with another product that was new and sold practically in every country. It was the only online success I've really had to be honest. So my market is the newbie....people who are considering adopting the product, but know little about it.

      I agree with what you and others have said - free book then directly to paid course (including the $7 book that I was going to sell after the free book). So bypass the free book to paid book thing.....I figured the subject was not exciting enough to go from one book to another.
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  • Hi Troy,
    Focus on promoting the course for $47 make sure you have a unique offer, get the ad copy right, landing page and add a discount code to create urgency with and end date for the promo code.

    Good luck
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