How can I improve this funnel?

Usually, this is how my normal funnel look like:
opt-in -> low price product $1-$10 -> oto1 $27-$47 -> oto 2 $97 and higher -> oto3 (hgh ticket)

If they don't buy oto1 then I will down sell from $47 maybe to $17, same goes for oto 2 and oto3

By the way, after they were opt-in don't treat them like a milk cow trying to squeeze them immediately. Give them valuable information then once awhile promote your product.

With something like learning Excel... why put them through all the hoops
when most people can learn it for free, online.

You gotta find an angle/approach that makes your offer unique and
unlike anything else they can get for free.

People don't want more info... they want a way to get the end results
faster.

so why not offer them the end results right off, and not string them
along?

with the right ad, to a landing page, you could sell them the $47 course
and a LOT higher of a product if you can prove you've got what they
need to learn this stuff, faster and easier and for less in the long run.

So, find out what they ultimately want and give it to them right away,
and skip the long funnel.

I've sold multiple millions in fitness, dating, marketing, etc.. all by
making sure the ad to lander was on point, REALLY standing out
as something unique and unavailable elsewhere... and then ask for the
order.

If someone wants help now, they'll pay for it, rather than take little
bits and pieces.

But again, with something like Excel, where there's so much for free
already... find your way to make sure you're able to get them where
they ultimately want... and fast.

You've forgotten to give them a reason to buy today! Where's your limited time special offer with hard end date? Without it people will put off making a decision indefinitely.

Too many funnels squirt garbage at goobers.

Translation: Grab their interest quickly and don't let go.

Yes, already set up a sales funnel some time ago, or one of several, and have learned through several sales funnel attempts and emails, that pushing the kind of products you are selling would only work at the front end.

Or as others have said, your or clickbank or some PLR products, need to be set up so after clicking they go through the one or more products you have to offer. So first page a subscription or cheap product, then when they click on "not interested" etc, they get another offer, but this is more expensive and so forth.

Never try to solicit a sale afterwards,....it never or rarely works, always try to get the sale or whatever up front.

I have created sales funnels with a 70% conversion rate, and gave them tons of free videos, along with the occasional cheap, product offer, (and it was a great PLR product) but never sold that way.

Spent years doing that and gave up on it eventually, but others seem to make it work, so...

Sounds like I should do away with my $7 book and go for the sale of the $47 course right away. Makes sense and that was what I wondered all along.

To sell a paid for book after giving away a free book may work in certain niches, but in this case, where the niche is more I.T related, it seems better to go for download free book and then pitch $47 course.

If. You are offering a freebie at the top of the. Funnel and then try to upsell I think people will opt out.

Hi, I run a direct response marketing agency and we have a lot of experience with sales funnels. We have built many 6-figure funnels, including some for Inc. 500 entrepreneurs. So that's a little bit of background so that you know where I'm coming from.

To be straight to the point with you, you need to think about this from your customer's POV. They're looking to solve a set of particular problems as fast as possible. So you should only string free book -> paid book -> paid course if it makes sense to have them like that. I suppose that your free book helps them tackle a particular, specific issue that a lot of people have trouble with when it comes to excel. Unless your paid book and the paid course tackle entirely different subgroups of the market, I wouldn't put them one after the other - I'd just put the one which offers more value, and perhaps string the other one along as an added value, included in the package.

I'd also drop a little advice in terms of strategy. You mention that Excel is not the most exciting subject... it's also relatively easy to find ways to learn it online. Some of them free. So you need to pay extra attention to identifying a market for your offer. If you don't identify a market, you may struggle to really get your sales volume up.

Identifying a market is all about how you frame your offer. The most common problem we encounter when building funnels is that not enough consideration goes into this area. Usually the problem can be resolved just by reframing your existing products in new offers, without having to redo or change them.

If I were you, I would spend $30-60 running some ads to test a few headlines, and see which pain points most of your audience is reacting to. When you start getting ~4%+ or so CTR, you know you've hit a sweetspot, and you can start building your landing pages around that.

So that would be my advice. Let me know if you have any follow-up questions

Hi Troy,
Focus on promoting the course for $47 make sure you have a unique offer, get the ad copy right, landing page and add a discount code to create urgency with and end date for the promo code.

Good luck