Attention - consumer is aware of a product or brand
Interest - consumer is interested about that product or brand
Desire - consumer develops a desire to buy the product or brand
Action - consumer makes the necessary action (trial, purchase, etc).
The AIDA model worked in traditional marketing, and car manufacturers heavily used the model to find that "consumer sweet spot" (MINI with the fun of driving in a Cooper, BMW with luxury and opulence). Example:
Now that marketing has evolved to become more digitized and the Internet being central to information, traditional AIDA simply won't work - the first website click often leads to a bounce, or pop-up ads which get blocked.
What do you think should be the modern approach to AIDA?