Business intelligence in marketing
Predictive analytics
Predictive analytics, in its own, analyses current and historical data to predict future outcomes and events such as, perhaps forecasting future profits based on historical and present data. Predictive analytics helps marketers study customers by analysing not just past behaviours (purchases made, etc), but also use data to prioritise those who are most likely to make a purchase.
Social listening
Social listening lets marketers quantify how popular their brand is by getting data from social media channels. Simply put, it tracks all brand-related mentions and gives marketers more insights about, for example, what people say about a brand.
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