Infographics are used by almost everyone and can be found almost everywhere. They get the point across, and are easy to the eyes. In fact, the Warrior Forum Community Guidelines & Rules is laid out in an infographic so members can legibly read its content.
And sure, some of you might already have implemented or personally designed an infographic on your website or social media page, but for those who are yet to launch one, here are some insights.
Infographics look beautiful and are pleasing to the eyes. Your audience is more likely to read and share your content when it's in a properly laid-out photo, not a bunch of texts.
Gives a perception of authority
Infographics give a sense of authority in the sense that it gives people a "wow" factor. And frankly, I am more likely to perceive a brand as believable if they have infographics on their website.
Makes content more readable
Designed properly, infographics are excellent eye candies. Statistical content, in particular, is more easily understood and readable when presented graphically because you are not giving your audience a "hard numbers slap".
Tend to be viral
Infographics stir up discussions, and these discussions are easily shared on multiple social networks. And if you have a LinkedIn business profile, professionals join in the discussion too.
Great for SEO
Infographics are one of the most effective methods of link building, and can generate backlinks because they are linkable and shareable.