The Significance of Cultural Beats
I think one facet that is often disregarded when implementing digital marketing strategies is the targeting of relevant beats in your respective industry. I've learned that, at least through my experience, to garner increased traction it's imperative one prepares for and executes marketing strategies during periods of high-volume traffic on social media. If you can somehow articulate the value of your business or product and relate it back to a major / ongoing event on social media, you will likely see a drastic increase in impressions and relevant KPI's. It's imperative we leverage these cultural beats and target the masses they inevitably draw.
