Here are some insights:
As Bill Gates put it, content is king. Any business intending to sell a product or service to another business needs good content, specifically blogs which highlight brand authority and expertise in that area. Websites with blogs are more likely to generate leads than those who don't maintain one.
Ubiquitous, yes, but LinkedIn is no doubt very effective in connecting with clients you might be looking for. If, for example, you sell CRM software, you can connect with sales managers and create targeted posts to identify key requirements and increase brand recognition.
Still the bread and butter, email marketing instantly delivers your campaign right at your target's mailbox. To make it more effective, you can focus more on creating an informative and educational content, instead of plainly selling.
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