Digital marketing when you are in B2B

by WF- Enzo Administrator
29 replies
Digital marketing to businesses is a tough nut to crack mainly because negotiating with B2B customers is more personal (you get to interact with them personally). It's tough posting a Facebook promotion targeted to business because these businesses aren't as easily attracted to offers unlike in B2C marketing.

Here are some insights:

Content marketing

As Bill Gates put it, content is king. Any business intending to sell a product or service to another business needs good content, specifically blogs which highlight brand authority and expertise in that area. Websites with blogs are more likely to generate leads than those who don't maintain one.

LinkedIn

Ubiquitous, yes, but LinkedIn is no doubt very effective in connecting with clients you might be looking for. If, for example, you sell CRM software, you can connect with sales managers and create targeted posts to identify key requirements and increase brand recognition.

Email marketing

Still the bread and butter, email marketing instantly delivers your campaign right at your target's mailbox. To make it more effective, you can focus more on creating an informative and educational content, instead of plainly selling.

Do you have further insights? Join the discussions below!
#b2b #digital #marketing
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  • Profile picture of the author WizTecBD
    LinkedIn is tough, ain't it?
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    • Profile picture of the author Abhi71
      Yup, Is tough as compared to other social media.
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  • Profile picture of the author marielcalilong
    LinkedIn is good for b2b.
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  • Profile picture of the author edward liam
    I'd say cold calling works really great in the B2B space if done properly!

    Finding a B2B contact info is almost as easy - they will have their contacts out on display most times!

    Usually, for successful cold call campaigns, we would divide cold call sessions into 2! Won't go into too many details!

    Appointment setting sessions and Close call sessions!

    The appointment setter call agent sets up a meeting sort of,

    ...these guys "appointers" can set up a dozen meetings per day and hundreds a week for full-fledge cold call campaigns - then the "closer" has to sell the service effectively!

    On making sure the B2B converts - you need to have some testimonials, references and in some cases - test leads but I'll tell you what! If your closer is a silver tongue BIG talker - you just might not need any of those
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  • Digital marketing in b to b or b to c can be easy if done right. Even taking Facebook, no one really go's on there for ads. Same with business owners. But what they will do is click on content or value that they feel is worth their time. So by simply pulling from social media sources to your own with content, value and then direct response to make sale and capture email for follow up, that's how to take advantage of places like Facebook etc...
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  • Profile picture of the author Bri784
    Don't forget SEO. Just because it's b2b doesn't mean they aren't searching online for business services/products.
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  • Profile picture of the author codyhay
    I would first do proper search & then see if your efforts are feasible enough to create any leads.
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  • Profile picture of the author savidge4
    Since Bill Gates was brought up... I suggest anyone and everyone watch the 3 part documentary on Netflicks about Bills brain.

    The BIGGEST issue with content creation at the B2B or B2C level is actually KNOWING something, and having the ability to share it. Watch the Documentary and you quickly understand Bill is ALL IN, in regards to content. As in the CONSUMPTION of content ( 90% reading retention rate - which is just sick )

    The man educates himself relentlessly on a topic to devise and find answers to problems.. what should marketers be doing? Providing solutions to problems. HOW does a marketer do that? Relentless education.

    The saying that gets thrown around here "Go with what you know" rings a whole lot of truth. You can also find opportunity and then educate the crap out of yourself to meet the needs of the opportunity, and have the ability to communicate on your target audiences level.

    And all of this stands true with any marketing... want to sell a product about Forex? study the hell out of it... open an account, gain some experience... go through that then try and sell the product and see what happens. YOUR content will have VALUE. Why? because you are now communicating from a position of education and experience vs trying to make a quick buck - and THIS makes a world of difference.

    My basic philosophy is the more you KNOW, the more you SELL... anything less than this is just setting yourself up for poor results.
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  • For B2B nothing beats a face to face meeting at a conference or trade exhibition, this is where you get the creme de la creme.
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    • Profile picture of the author luciesmazanska
      Originally Posted by StatusCake Partners View Post

      For B2B nothing beats a face to face meeting at a conference or trade exhibition, this is where you get the creme de la creme.
      look that's the best answer so far!! la creme sounds tasty
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  • Profile picture of the author amjadshuvo
    You can bear in mind the 3rd alphabet "C" Competition, Client, Connection, Concentration, and Conversion. You will be successful in B2B.
    Your client is not confined to only email marketing, content marketing, and Linkedin.
    Rather, you have the opportunities to find out your client from the different souces of web when you bear in mind the alphabet C.
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    • Profile picture of the author Abhi71
      Originally Posted by amjadshuvo View Post

      You can bear in mind the 3rd alphabet "C" Competition, Client, Connection, Concentration, and Conversion. You will be successful in B2B.
      Your client is not confined to only email marketing, content marketing, and Linkedin.
      Rather, you have the opportunities to find out your client from the different souces of web when you bear in mind the alphabet C.
      That's correct. Well said.
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  • Profile picture of the author Abhi71
    Originally Posted by WF- Enzo View Post

    Digital marketing to businesses is a tough nut to crack mainly because negotiating with B2B customers is more personal (you get to interact with them personally). It's tough posting a Facebook promotion targeted to business because these businesses aren't as easily attracted to offers unlike in B2C marketing.

    Here are some insights:

    Content marketing

    As Bill Gates put it, content is king. Any business intending to sell a product or service to another business needs good content, specifically blogs which highlight brand authority and expertise in that area. Websites with blogs are more likely to generate leads than those who don't maintain one.

    LinkedIn

    Ubiquitous, yes, but LinkedIn is no doubt very effective in connecting with clients you might be looking for. If, for example, you sell CRM software, you can connect with sales managers and create targeted posts to identify key requirements and increase brand recognition.

    Email marketing

    Still the bread and butter, email marketing instantly delivers your campaign right at your target's mailbox. To make it more effective, you can focus more on creating an informative and educational content, instead of plainly selling.

    Do you have further insights? Join the discussions below!

    Hey, while talking about leads, there are some types of leads which classified by the quality of leads. Lead types are like Marketing Qualified Leads, Sales-Ready Leads, BANT, Sales Qualified Leads, etc. Whenever we get the B2B lead generation campaign, we have to work for these leads. So, not just lead generation is important but also lead qualification is also a part of process.
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  • Ranking for your top keywords is key and also running an affiliate program helps to get new customers for B2B.
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  • Profile picture of the author Abhi71
    Dont forget about SEO. SEO plays vital role in B2B Digital Marketing. Manage your SEO strategies according to your competitors and stay updated with Google Algorithms.
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  • Profile picture of the author mattlaclear
    What does Bill Gates have to do with Digital Marketing? Generic tips do not help anyone. Waste of everyone's time.
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  • Profile picture of the author praetserge
    You might consider attending niche conferences... good place to connect with business.
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  • Profile picture of the author Md somrat
    email marketing and LinkedIn are both good for B2B
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  • Profile picture of the author LazzMeUp
    LinkedIn is having a huge revival. And content marketing that's narrow and laser-focused in your B2B specialty works great to get very qualified leads. I prefer the latter because I am socially awkward but I see a few people I know booming on LinkedIn.
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  • Profile picture of the author rkahn
    Originally Posted by WF- Enzo View Post

    Digital marketing to businesses is a tough nut to crack mainly because negotiating with B2B customers is more personal (you get to interact with them personally). It's tough posting a Facebook promotion targeted to business because these businesses aren't as easily attracted to offers unlike in B2C marketing.

    Here are some insights:

    Content marketing

    As Bill Gates put it, content is king. Any business intending to sell a product or service to another business needs good content, specifically blogs which highlight brand authority and expertise in that area. Websites with blogs are more likely to generate leads than those who don't maintain one.

    LinkedIn

    Ubiquitous, yes, but LinkedIn is no doubt very effective in connecting with clients you might be looking for. If, for example, you sell CRM software, you can connect with sales managers and create targeted posts to identify key requirements and increase brand recognition.

    Email marketing

    Still the bread and butter, email marketing instantly delivers your campaign right at your target's mailbox. To make it more effective, you can focus more on creating an informative and educational content, instead of plainly selling.

    Do you have further insights? Join the discussions below!
    I don't know about other places, but in my part of the world, a good bulk of b2b takes place on WhatsApp, so I'd say WhatsApp marketing...
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  • Profile picture of the author Rashid Rashid
    Drive B2B Leads on LinkedIn, the #1 Lead Generation Platform Rated by Marketers. 630M+ member reach. #1 lead gen network. Create an ad in minutes. 3.5x higher CVR for B2B. 2x higher engagement. Reach decision makers. #1 B2B platform.
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  • Profile picture of the author depotgang
    I've done quite a bit of this. Linked in and mobile marketing via Text worked best....I was selling texting services so...LOL.

    Linkein can be very targeted to business and is much better the Facebook for B2B and cheaper than Adwords
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  • Social media marketing is a toll with which we can promote our business online. We can immensely increase our sales and specifically visits on our website using different techniques of DM.

    Email marketing plays an important role in it and so does content marketing, as Bill Gates rightly said, :Content is king"
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  • Profile picture of the author Rachel Maddow
    I think only Content Marketing is the most important Part all of these.
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  • Profile picture of the author wisecoach
    Linkedin right now is just likefacebook in 2010...It is great way to get lead if use porperly
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  • Profile picture of the author maryjfriedman
    For B2B Linkedin and FB is Best for that.
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  • Profile picture of the author Perimeter 81
    I have to say that we at Perimeter 81 run 360° marketing. Means we use all the channels - PPC, SEO, LinkedIn, Facebook, Affiliation and it works really good for us. We get many high quality leads, our SDR department is scheduling the demos for the sales team and these guys are sharks
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  • Profile picture of the author Profit Traveler
    One creative and effective strategy would be an Explainer Video for B2B.

    A story format to inform the prospective customer about your product or service and unique value proposition along with the specifics on how it would benefit that prospect.
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