launching new program - help!

9 replies
Hi all, I have been a creeper here for a while, but never dove in. Better late than never, here I am.

Without spamming, I wasn't sure how to post this. But I need some advice for pushing my new affiliate program. I have always seemed to hire the wrong people, those who make promises and don't come through. Now I need to step up, learn and do things myself! (I should have done this years ago).

We are in the financial/stock market/trading/investing edu sector. We are dinosaurs in the industry, been running our company since 2007. We have a great loyal following of monthly paying members, we do live seminars, have a suite of recorded ones, tons of content daily, people come to us and they typically buy everything we offer... that is because my guys are actually good (which is rare in this industry full of garbage lol).

What I have done recently was hire a small Indian team which has been email blasting the offer to financial publication/content type websites and such. They really don't have much skills beyond the typical. I have been looking into clickbank and the others, but I need more skills/have to learn more to get us on there I think. I personally have been trying to find traders on twitter/stocktwits with followings who could promote us. The response has been slow, I got a few small guys. Back in the day we had some great affiliates making good money with us, my top 3 were making on avg $10k from us a month. But now I'm just not sure where to find guys like that again. Obviously hiring a legit team would be my easy way out... but I am ready to be proactive and get it going right.

To try to separate ourselves from all the fake traders in this industry with all their bull$hit offers, we made our offer pretty good with a high % payout and cookies. But we are super willing to make custom terms for good affiliates. And we can provide marketing material. We just relaunched our site so I do not have an amazing funnel, but our specific service pages do convert pretty well. Either way, like our top 3 affiliates in the past, they packaged and promoted us, then when the user was ready to buy they sent them to our cart (since the expectation is they are better marketers than us, after-all, we are just traders not marketers).

I know this was super basic and general.... I am a trader at heart, not a marketer, but I am trying to learn as fast as I can, so I apologize in advance! I am a little late to the game (12 years now lol) but trying to take the reigns and get this going.

Would you all have any general direction for me on this? CJ, clickbank, etc... are they worth it? How can I find the better marketers like my top 3?

Should I hire a team and how can I find a legit one?

Thank you so much in advance!
#launching #program
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  • Profile picture of the author derekmichael02
    Bryan - it's hard to say without seeing specifics of what you do, but creating a killer funnel and showing proof of how it converts must be a portion of the strategy. I'll shoot you a PM.
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  • Profile picture of the author bryanITMS
    Hi Derek..... well we had some decently performing funnels, but since we relaunched our site they are not really applicable. So i need to update them. But honestly, we are not marketers and in the past we (I guess we were lucky) but we had affiliates who were able to market us/get traffic to their page, promote us, then send them to our cart when they were ready to buy. The point was, they packaged us well and drove the traffic. So really I was hoping to find pro-active affiliates like that, and we can make them good money. We helped them anyway we could and provided them with great content that helped attract the eyes. Is it that hard to find affiliates like that these days? I know if I had a funnel that converts, then i get the affiliates to just drive traffic right to it... but as i said, we need some time (and probably help) to create really good ones at the moment.
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  • Profile picture of the author mkmckinn
    Bryan, I'll echo Derek's comment - each offer is different so need more detail. Some sell well on ClickBank (my guess is your core offer won't (many details needed, but my guess is your ticket is relatively high), but you might be have, or perhaps develop a splinter offer for lead gen - very much a guess based on my experience).

    An adage that I like to share with my clients is that advertisers often talk about "good affiliates" and "bad affiliates". In my experience, it's a lot more nuanced than two buckets - there are shades of grey. There are those that are "strong fits" versus not... some advertisers develop tools for their affiliates to make life easier... others focus exclusively on the offer. It's nuanced.

    In your case, it sounds like you're expecting a high value affiliate - one that invests in building out your funnel and understanding how to convert your business. You say they made a lot of money $10K per month... but what was their net? Their EPC? Why did they stop promoting? If you don't know those answers, then I'm betting there's work to do.

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    • Profile picture of the author bryanITMS
      A lot of good points there. Our avg ticket is $99 up to $299/month, with bundle discounts. Also a suite of educational courses for beginners and advanced. The most expensive course is a 7 hour game changer that costs $1k.

      I suppose in my ideal world I am hoping to target the high value affiliate, although I am not opposed to having a hand full of those who produce results. But I think you are right, we can produce marketing material for the affiliates, but we always found most success in the guys who know their market and create the material the believe will best sell them (we always help and support them with the copy). Regarding the net earnings, I do know the costs for some of the affiliates, some were spending a lot on buying traffic etc, others were not. So their net would vary, but we had a handful who brought in good money. When I say 10k, that was what we paid out... honestly we had one who would do launches and he did 2 for us in one year and sold a few hundred k each time. But I know that guy spent a ton on traffic and he eventually lost his ass promoting a forex newsletter (which we only do stocks/options because forex/penny stocks all that crap is full of scams) and for that reason he stopped promoting everything. But they all seem to come and go for whatever reason.


      Originally Posted by mkmckinn View Post

      Bryan, I'll echo Derek's comment - each offer is different so need more detail. Some sell well on ClickBank (my guess is your core offer won't (many details needed, but my guess is your ticket is relatively high), but you might be have, or perhaps develop a splinter offer for lead gen - very much a guess based on my experience).

      An adage that I like to share with my clients is that advertisers often talk about "good affiliates" and "bad affiliates". In my experience, it's a lot more nuanced than two buckets - there are shades of grey. There are those that are "strong fits" versus not... some advertisers develop tools for their affiliates to make life easier... others focus exclusively on the offer. It's nuanced.

      In your case, it sounds like you're expecting a high value affiliate - one that invests in building out your funnel and understanding how to convert your business. You say they made a lot of money $10K per month... but what was their net? Their EPC? Why did they stop promoting? If you don't know those answers, then I'm betting there's work to do.

      [moderator's note: please do not solicit PMs or direct contact]
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  • Profile picture of the author edward liam
    With a lot of scam going on in that niche! You won't need to find to do much marketing if your product is actually different - actually works - marketing is easy when the product works! I'll shoot you a PM!
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    • Profile picture of the author bryanITMS
      I don't know about that... I can honestly say we are prob one of the verrrrry few traders in our niche who actually TRADE and are career traders. I have been trading for 15 years, my two partners (the ones who give the guidance) have been trading for almost 2 decades each... but that doesn't mean crap when Joe Schmo looks at our site next to some fake ass kid in his grandmothers basement who built a great looking site and claims hes a "pro" who has been trading for years... that person has no clue when there is so many fake services out there. I have witnessed this industry get so horrible over the past 5 years alone.


      Originally Posted by edward liam View Post

      With a lot of scam going on in that niche! You won't need to find to do much marketing if your product is actually different - actually works - marketing is easy when the product works! I'll shoot you a PM!
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  • Profile picture of the author chatmix org
    I would like to thank everyone who contributed to this article.
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  • Profile picture of the author writeaway
    If I were you, I'd get into YOUTUBE MARKETING

    Find trading channels and see how you can improve on what they are doing

    Why start with Youtube? You can always branch out from your channel into text, tweets, pictures, and other content formats' distribution platform
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    • Profile picture of the author bryanITMS
      I agree 100%, youtube has been great for us. Around 10 years ago we used to get a few thousand views within hours of posting a vid... now however, its much less. I attribute that to the masssssive amount of crap videos out there. Its hard to know who is actually good vs just making fake claims. Also, we don't do any paid promotion on there, which we prob should. Again, its just tough when its sooo saturated.

      We have also been on twtr forever, that has been a great outlet for us.

      Originally Posted by writeaway View Post

      If I were you, I'd get into YOUTUBE MARKETING

      Find trading channels and see how you can improve on what they are doing

      Why start with Youtube? You can always branch out from your channel into text, tweets, pictures, and other content formats' distribution platform
      {{ DiscussionBoard.errors[11558603].message }}
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