Without spamming, I wasn't sure how to post this. But I need some advice for pushing my new affiliate program. I have always seemed to hire the wrong people, those who make promises and don't come through. Now I need to step up, learn and do things myself! (I should have done this years ago).
We are in the financial/stock market/trading/investing edu sector. We are dinosaurs in the industry, been running our company since 2007. We have a great loyal following of monthly paying members, we do live seminars, have a suite of recorded ones, tons of content daily, people come to us and they typically buy everything we offer... that is because my guys are actually good (which is rare in this industry full of garbage lol).
What I have done recently was hire a small Indian team which has been email blasting the offer to financial publication/content type websites and such. They really don't have much skills beyond the typical. I have been looking into clickbank and the others, but I need more skills/have to learn more to get us on there I think. I personally have been trying to find traders on twitter/stocktwits with followings who could promote us. The response has been slow, I got a few small guys. Back in the day we had some great affiliates making good money with us, my top 3 were making on avg $10k from us a month. But now I'm just not sure where to find guys like that again. Obviously hiring a legit team would be my easy way out... but I am ready to be proactive and get it going right.
To try to separate ourselves from all the fake traders in this industry with all their bull$hit offers, we made our offer pretty good with a high % payout and cookies. But we are super willing to make custom terms for good affiliates. And we can provide marketing material. We just relaunched our site so I do not have an amazing funnel, but our specific service pages do convert pretty well. Either way, like our top 3 affiliates in the past, they packaged and promoted us, then when the user was ready to buy they sent them to our cart (since the expectation is they are better marketers than us, after-all, we are just traders not marketers).
I know this was super basic and general.... I am a trader at heart, not a marketer, but I am trying to learn as fast as I can, so I apologize in advance! I am a little late to the game (12 years now lol) but trying to take the reigns and get this going.
Would you all have any general direction for me on this? CJ, clickbank, etc... are they worth it? How can I find the better marketers like my top 3?
Should I hire a team and how can I find a legit one?
Thank you so much in advance!