A quick guide in creating your market research survey

by WF- Enzo Administrator
3 replies
Consumer surveys matter because, although boring, the data extracted from responses is gold. The responses provide you with a deeper understanding of customer satisfaction, their ins and outs about a product/service, their preferences, among others.

What does it take to create one?

Define your goals

Yeah for sure, you are creating a survey but what for? What do you want to achieve with all those responses you will get? Do you merely want to get post-sales customer satisfaction? Do you want their feedback and suggestions?

Identify your respondents

And you can't just fire away your survey. Like a marksman from long range, you should identify who your respondents should be. What are the demographics? Where should your respondents be geographically located? Who should answer the survey - new customers or repeat customers?

Determine whether the data is quantitative or qualitative

If quantitative data - how many respondents took the survey from a location? What is the average respondent age? How much are they earning on average? How much are they willing to pay on average?

If qualitative data - what is their socioeconomic status? Are they satisfied with the offer you just launched a month ago? Will they buy your offer again in the future?

Use the correct survey application

There are many online survey applications available for use - SurveyMonkey, Google Forms, and Microsoft Forms are some examples. Do away with using printed surveys as manually encoding data from paper to machine is time-consuming.

Have you ever done a survey before?
#creating #guide #market #quick #research #survey
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  • Profile picture of the author allegandro
    Small Question, how do you make one without irritating the client?

    If I look at myself, I hate to take 99% of the surveys, because they are too long, want too much information or give no added value for me as a customer.
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  • Profile picture of the author writeaway
    Great idea.

    1) Great for getting service/product improvement ideas from existing clients

    2) Can be incentivized with discounts or freebies

    3) If done right can make your company look more professional

    I'll probably include a link to a short survey with every final final delivery I make to my clients.

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