What does it take to create one?
Define your goals
Yeah for sure, you are creating a survey but what for? What do you want to achieve with all those responses you will get? Do you merely want to get post-sales customer satisfaction? Do you want their feedback and suggestions?
Identify your respondents
And you can't just fire away your survey. Like a marksman from long range, you should identify who your respondents should be. What are the demographics? Where should your respondents be geographically located? Who should answer the survey - new customers or repeat customers?
Determine whether the data is quantitative or qualitative
If quantitative data - how many respondents took the survey from a location? What is the average respondent age? How much are they earning on average? How much are they willing to pay on average?
If qualitative data - what is their socioeconomic status? Are they satisfied with the offer you just launched a month ago? Will they buy your offer again in the future?
Use the correct survey application
There are many online survey applications available for use - SurveyMonkey, Google Forms, and Microsoft Forms are some examples. Do away with using printed surveys as manually encoding data from paper to machine is time-consuming.
Have you ever done a survey before?