Newbie Confusion about Keywords and How They're used.....

6 replies
I am a newbie who is still a bit confused about keywords and how they're used.

I understand that keywords are what people enter into search engines to search for a particular area of interest, I understand how you research a keyword to find out how many hits it gets per month, but I'm a bit confused about how a marketer particularly uses a keyword for a site.

1) This may sound like a foolish question, but is there a specific tag used in HTML for keywords so that search engines can pick up on them??

2) Also, I've read how people write articles/blogs with keywords in them...what do you mean by that? E.g. if someone had a keyword "dog training", do they then write a blog with the words, "dog training" in them that will also subsequently be in the articles they duplicate and add to the different directories?

3) Now, because they'd be using these keywords as their "niche" so to speak, do they have to subsequently insert these keywords in EVERY blog they put up on their site? Won't that make the blog a bit stale if you're writing blogs for the purpose of inserting your chosen keyword?

4) What if 5/6 or whatever months down the line you decide these keywords aren't really searched too much or are too competitive, are you then screwed because all the other blogs that you have written have had these keywords and you can't go back and change them?

5) Can a site subsequently have more than one keyword?

6) What is it EXACTLY that guarantees your site getting listed high in the search engines with your chosen keywords? Is it the blog that you've written that contains the keywords that's posted on your site and on directories and social bookmarking sites as articles? Or is it that the backlinks that you're using to link back to your site actually have your keyword as the hyperlink back to your site. For example, if "dog training" is your keyword, you turn it into a hyperlink that links back to your site.

7) I heard it loud and clear that you can insert duplicate copies of your blog to EZA, Articlesbase, and other directories without any problem just as long as you are the author. How do you guys deal with squidoo, hubpages, etc. Do you also post duplicates on these sites as well or do you prefer to abridge what you've written. (Hey, if my question about squidoo, hubpages, etc. was already answered, forgive me, this was a LONG post. )

Sorry if my questions seems confusing, that is because I'm confused...

Thanks,

Ike
#confusion #keywords #newbie
  • Profile picture of the author LynnM
    Hi, hope I can answer a few of your questions.
    Firstly though, just need to say that a blog is a website, when you talk about blogs I think you mean posts or articles. So...

    1. Yes, the meta tags and h1 tag.

    2. Yes.

    3. Yes, your keywords go in every article...but during your keyword research you come up with related keywords and phrases...so the main keyword phrase might be dog training, but posts could be for things like training the dog to come on command, or stopping it biting (see the puppy link in my sig for examples). So you have different content and it isn't stale.

    4. You need to do plenty of research at the outset to determine how competitive or how searched for a subject might be. And you can keep adding to the site if you can find enough related keywords to write articles on.

    5. Yes, but it should be related to the main one.

    6. That is a whole book to itself. It's all those things you've mentioned and more. Search engine optimization in fact.

    7. Everyone does this differently - some post the exact article, some change it a bit. Hubpages have to be unique content though.

    Hope that helps a little bit...and it does become clearer over time, honest!

    Lynn
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  • Profile picture of the author Michael Taylor
    1) The <title> tag should also contain the keyword phrase. And within the <img> tag, use alt="keyword phrase" on your images.

    3) If you're writing about "dog training" you wouldn't use "dog training" in every single post. Your writing would use the concept of dog training as a center of gravity, and related keyword phrases would naturally occur within the body of your writing. For example, an article on training harnesses may not even include the exact word "dog training", but it will of necessity include words that are conceptually related to dog training.

    4) Posts centered around keywords with low searches per month won't harm your other posts. There may be a good reason to remove previous posts, but I'd keep them there to help fill out your site. Even if few people are searching for those terms, when visitors come to your site through more highly searched terms, these other low-searched articles are still valuable and may increase the stickiness of your site overall.

    5) Even if you try to rank for just one keyword, you'll find in your web traffic logs that the search engines have also ranked other, secondary keywords. This is a good thing. In fact, check those logs and see what other keywords people are using to find you. Several keywords that you hadn't even considered may appear...use these to write more focused content to get even more traffic.

    6) There's no guarantee that your page will be ranked high. First, not all first pages on Google are created equal. Some first page results are filled with high authority, heavily backlinked pages. Good luck with those keywords. Other first page results are a mix...some high powered pages, but some pages that can be easily picked off with just a little backlinking work. And then there are other first pages that contain mostly easy pickings. Almost the entire page can be taken over in these cases. Maybe even the first two pages.

    The most important things in getting indexed and ranked high are on-page SEO (title, H1, balanced use of main keyword within the content itself, etc.) and backlinking. The backlink should include your keyword, but every few links you should vary the anchor text a bit.

    One other thing...once you post something, you also need to ping it. (Which, when you begin to read about that, will take you down another important rabbit trail.)
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    • Profile picture of the author marlon
      Hi,

      You get ranked by:

      1. On page factors

      These are links within your site from page to page. Having your keywords in your title is very important. Your H1 tags (html code) helps you. There are other on page factors.

      2. Domain name

      Putting your keywords in your domain or the file name helps.

      3. Inbound links

      These are called anchor text. They are hyperlinks that use the keywords you want to rank for.

      The number and quality of the inbound links and depending on Google's mood at the time, the relevance of the links, is the main factor in your ranking.

      A very good basic product is seobooklets.com. But I'm sure there are some free ebooks that cover the basics well also.

      Marlon
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  • Profile picture of the author Jonathan Mizel
    Damn dude, for a non-techie I think you nailed today's search engine formula. It's about what you are saying (page factors), and what others say about you (by linking to you). Throw in a keyword rich domain and you might just get ranked.
    Signature

    Your First Paid Traffic Campaign
    www.MarketingMonopoly.com

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    • Profile picture of the author ikelove
      Hey Lynn, Mike, Marlon, and Jon, I would like to thank you for your help. So, my next question is, if your chosen keyword is for argument's sake, "inner confidence" (which in reality actually sucks for so few searches), when you're writing your blogs, do you include the words "inner confidence" as well as additional related keywords listed in the Google Keyword Tool such as, "get confidence", "develop confidence", etc? Will this all help your rankings in Google for the original keyword "inner confidence"?

      Secondly, when you're putting backinks in different blogs, directories, etc., your backlink would look something like: "click here to learn more about inner confidence"? You're saying in one way or another, they MUST include the words, "inner confidence"?

      Lastly, the title tags MUST have the words, "inner confidence" along with the img tags using "alt"?
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