Change the name of YouTube channel or start another - What path to becoming a stronger warrior?

10 replies
Hi everyone,

I'm a cyclist who started a YouTube channel back in 2014. Up until now I grew it to over 1100k subscribers so far. I know it's not a lot. But for what it's worth I appreciate those who stuck with me on my channel thus far and who watch my videos I make. However, that channel is specifically dedicated to cycling. So when I'm not cycling I don't really produce videos. The adjunct to this is my gift which is videography and photography. I do this professionally to make money.

I have been thinking of taking my current cycling youtube channel and changing the name to my government name to put a face behind the brand and share a diverse range of content. I also thought about just starting another YouTube channel from scratch and operating two channels. I'm not really sure what to do. But I do know that I am trying to grow my videography business more as that is what brings me in money. I wanted some best practice for this and advice if possible. All appreciated.
#change #channel #path #start #stronger #warrior #youtube
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  • Profile picture of the author ChrisBa
    Why not start another channel about you and also keep the cycling channel? And just have both?
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    • Profile picture of the author RollSolo
      Originally Posted by ChrisBa View Post

      Why not start another channel about you and also keep the cycling channel? And just have both?
      Right, that's what I did. I have another channel now that's more about my videography and photography that's in my actual name. But of course, my subs are nothing like my other channel. I suppose it's best to run them independently from each other.
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  • Profile picture of the author Tom Addams
    Hey Roll!

    Originally Posted by RollSolo View Post

    Hi everyone,

    I'm a cyclist who started a YouTube channel back in 2014. Up until now I grew it to over 1100k subscribers so far. I know it's not a lot. But for what it's worth I appreciate those who stuck with me on my channel thus far and who watch my videos I make. However, that channel is specifically dedicated to cycling. So when I'm not cycling I don't really produce videos. The adjunct to this is my gift which is videography and photography. I do this professionally to make money.

    I have been thinking of taking my current cycling youtube channel and changing the name to my government name to put a face behind the brand and share a diverse range of content. I also thought about just starting another YouTube channel from scratch and operating two channels. I'm not really sure what to do. But I do know that I am trying to grow my videography business more as that is what brings me in money. I wanted some best practice for this and advice if possible. All appreciated.
    Much of my work centres around YouTube and I've been a creator pretty much since the platform launched.

    Like yourself, I'm also a videographer and photographer, and run part of my business through my own production studios.

    Now that we have part of my resume out of the way, I can give you my 2 cents if you'd like.

    PROTECT.

    A 110K channel is by no means small. I don't work in your niche, and niche does impact generated income, but I'd expect it to be earning around $1,500 to $2,500 a month, through a combination of Adsense and affiliate offers.

    That said - don't hurt the cash cow.

    Instead - protect it.

    YouTube rewards us when we decide on a niche - or micro-niche - and stick to that niche (or MC) and thoroughly explore it through our videos.

    Diverse content topics can actually hurt a channel nowadays.

    As an example, consider the gaming channel Jacksepticeye. For years his channel covered a diverse range of games. He still does.

    But it hurt him.

    Partly it boils down to positive signals.

    So, in his case, if 1 million subscribers have tuned in to watch him play GTA 5, then 1 million subs will have no interest in him playing Death Stranding.

    And no interest means no positive signals:

    - Thumbs up
    - Watch time
    - Retention
    - Session time
    - Ratio to impressions and views
    - Commenting
    - Sharing
    - ETC

    They may even give him negative signals.

    So that obviously impacts how much exposure YouTube will decide to give his videos around the platform and off it, through email notifications.

    The other part boils down to the desire of YouTube to see channels function a little like TV shows, where viewers can log on, visit their fave channel and know what to expect.

    This helps to keep them on the platform longer.

    (And bring them onto the platform in the first place.)

    There's more to all of this, but you get the idea (and probably know all this anyway).

    So, onto my point . . .

    MY ADVICE.

    You did the right thing opening a second channel.

    A few things I would do:

    - Pimp out your second channel during the odd intro and outro of your 110K channel.

    - Re-invest some 110K channel profits into YouTube Ads for the second channel.

    - Lifestyle vlog some of the time (or all, depending on the current style of your videos)

    How can the lifestyle vlogging help you?

    OK, well, I'm sure you're familiar with Casey Neistat? OK, so imagine Casey was running your 110K cycling channel.

    Each of his videos would invite us into his life. Each video would be ABOUT some aspect of cycling, but it wouldn't JUST be about that.

    So, off the top of my head...

    Let's say that there is a new law passed in NYC in regards cycling. So his video would be about that. But, since he invites us into his life, we'd be given more:

    - Gets up and slugs an espresso

    - Quick bike ride to start the day (talking to us, as well)

    - Sits in his studio, telling us all about the new cycling law

    - Grabs a new camera he bought for his bike

    - ETC

    The reason I suggest this (you may already be doing it) is because it'll be a natural way for your current 110K subs to learn that there's more to you than just a dude who likes cycling.

    Which means that you can better and more logically expose your second channel to them, and scoop up any interested viewers as new subs to the second channel.

    But obviously be careful.

    Your current subs have subbed because of the content. So you don't want to change formula entirely.

    You may just want to ease them into the lifestyle vlogs. If you're uploading twice a week, perhaps make one of them a lifestyle vlog (but still about cycling at its heart).

    I think that was about 3 cents lol

    All the best, mate!

    Tom
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  • Profile picture of the author innateseo
    This is something I went through at about 1k, I suggest you really meditate on it until you find a definite solution.

    For me, I decided that going the niche route is the way to go.

    I changed my channel name to the new niche version (I actually went from general to niche).

    I then created another channel where I just upload random stuff.
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  • Profile picture of the author Mike Anthony
    Originally Posted by RollSolo View Post

    Hi everyone,

    I grew it to over 1100k subscribers so far.
    Is that a typo? Because 1100 k is 1.1 million.

    At that number the strategy at the bare minimum would be to invest time in that channel to build another by referral.
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  • Profile picture of the author judithmiller
    Start a new one about you and keep that cycling channel also
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  • Profile picture of the author sunworm
    I'd recommend trying both. Although, in my case, I try to keep only one channel, it's easier for the fanbase and people who watch you, so I keep my content in one place. On another hand, your content - cycling and photography are kind of different things, so it might distract your viewers and lead to them unsubscribing or not subscribing in the first place, since you would be posting a content they like and perhaps a content they aren't interested in in the same channel. Of course you will need to build the fanbase from the start but I think it would be more worth it, since your viewers will only be following the channel with a content they like.
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  • Profile picture of the author George Flm
    Multiple channels, multiple streams of income. However don't rely solely on one traffic source, the basket and the eggs thing.
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  • Profile picture of the author emonthex
    You should start with a new channel & keep old channel also.
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  • Profile picture of the author Ben Mitto
    Banned
    Get another channel!
    http://bit.ly/2QuRLOU
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  • Profile picture of the author Filip Jankowski
    It would be better if you start a independent YouTube channel.
    Not everyone from your current subscriber list will have intrest in photography topics.
    So doing so and informing your current viewers in a seperate video that you did start a secondary channel, explain them the situation will benefit you AND your viewers
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