I was playing around with buying paid banner ads for my website, one site i spent £500 on advertising and it converted me £725 in sales. I wanted to know the best way to scale this up is. Do i now spend £1000 on banner ads on the same site or could this fail? I really need some advice on how to scale up my marketing to increase profits and continually increase them.
Any advice you can give i would be very thankful for please, as i always get stuck with this. No books or online research can help as i suppose it is all trial and error. I do not really want to buy banner ads on a different site just yet, as i would need to track how each site is performing to avoid wasting any money.
Many thanks for reading.