TikTok, the new millionaire maker of 2020?

How does it apply to the average Warrior? Fair question.

It can be used as part of a marketing loop. The loop could include Medium, YouTube, Pinterest, Facebook, Reddit, Warrior Forum, etc. and whatever else one might use to get eyeballs on their stuff.

We don't need to have millions of views, just a few targeted eyeballs, who happen to use that platform.

A marketer doesn't need to achieve social media personality status, they just need to have their offers seen by the right people...and maybe Tik Tok users won't be a fit, or maybe a mismatch.

We don't know the directions things will take, a year ago, I had a hard time getting people to use ZOOM, today, I am simply amazed at their growth in the last year.

So, to answer your question as to how it applies, it is just one more marketing channel wthin a loop of social media channels, tied into huge numbers of users. It may or may not meet your needs. But my issue is with the idea that it is too late.

Maybe too late for AOL (although still sending email to some old farts), too late for MySpace, and too late for several Google, Amazon programs that were launched then cancelled, but Tik Tok is still an infant...and maybe it will burn out and the next big thing will take its place.

And when that happens, I'll add a loop to it, and use it to generate traffic, and then take it from there.

Although, my experience is very few Warriors have built such a loop, they seem to get stuck on doing the one thing.

And for the record, which I take another issue with, is, I've never relied on luck. Planning, execution and adjustment has worked just fine for me these last 33 years of online commerce.


GordonJ