Would this work as a membership program?

by Tacit
5 replies
Hi all,
This is my first post on here but I read a lot of threads and have been very impressed with the warriors willingness to help people out so I thought I'd pose you this question.

I've been selling online for about 5 years now, and am currently working it full time. I'm in an underserved, extremely passionate niche, and focus on only serving the local market (New Zealand). I basically run a 'special order' service, where customers log onto my site and can order products, and in turn I order them in from suppliers, who ship them to me and then I forward onto the customer. I currently offer about 6000 products to order, and have one employee\part time contractor who does all the new product loading, and also checking through suppliers catalouges to ensure products I offer on the site are in stock.

Now my favorite concept in the world is 'leverage' (thank you Jay Abraham for hammering home how important this is!) and realised today that my site concept could be applied to any country in the world where members of my niche live (pretty much every western country I'd say).

What I could offer people in other countries is a true 'out-of-the-box' business where I could just clone my whole site code onto their domain, and then every week I could send them an updated product list that my employee has prepared, that includes updated supplier stock levels and any new releases. I also had a custom piece of software made that handles all the backend ordering system, so it is very easy to see which products need to be ordered from which suppliers. All the person would need to do is handle emails from customers, orders products from suppliers, and ship them to customers when they arrives. Of course I have a roledex of all the wholesale managers at the appropriate suppliers too (something that has taken me years to build) which the person would have access to so they can make their orders. No knowledge is required in the niche either as I will be providing them with all the product info they need. I also use aweber and am building an email list which I send updates to whenever new products are added. Members could also use my newsletters to send to their lists as they build them.

Now as you can imagine, this could be very valuable for people. If I'm able to do this full time in a country as small as New Zealand, imagine the possibilities in bigger countries.

Right, now that we have the lengthy details out the way, what would be the best way to offer this? Should I charge people a one off fee for the site code and the intial product list of 6000 products, and then a monthly membership fee to receive updated product lists and new releases? I would probably limit it to one member per country, and somehow have an agreement that they only market in their local country.

Should I attempt to control the whole process by maybe setting up the domians\hostings\aweber\site setup for people myself, and if they stop paying their membership fee they lose all rights to it, or have a high upfront fee and if they stop paying their membership they no longer receive stock updates, but can continue to use the site design?

Another issue is my hosting is with a New Zealand company, who also own the sites shopping cart software and I pay them to use it, so technically at the moment I couldn't sell my site code, rather just refer people to my hosting company. Should I maybe be looking at hiring a programmer\web designer to attempt to recreate my sites backend so I am no longer reliant on my hosting company? Plus, if people in other countries are using it, they would ideally want the site hosted on local servers so it showed up higher in local results.

Anyway, thanks for reading through looong post, and any ideas\comments would be very much appreciated!! I promise I'll try help out other warriors wherever I can!

Cheers,

Jeremy
#membership #membership program #membership site #program #work
  • Profile picture of the author lenlatimer
    Hi Jeremy,
    You've asked a very complex question, but didn't reveal a lot of detail about the market served.

    Off the top of my head, I'd say this may be too complex for membership. Membership, like a magazine subscription, provides some kind of valuable content that entertains or improves the subscriber's abilities in the chosen area. It could relate to making money but it could just as well teach you how to play guitar.

    I think you should look at using Affiliates. They could drive sales to your site which could probably be easily setup to be "Localized" (handle various languages and currencies). You would need local fulfillment probably - and that would be the biggest hassle.

    Even with affiliates you'll find that 90% don't implement, and being an affiliate is much easier than being a partner. However, if an affiliate system worked, you could then consider giving an exclusive to your top affiliates ala a membership or franchise.

    Good luck.
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    Len Latimer
    Copy-In-A-Box, an amazing Word Add-in Tool that adds Dazzle & Personality to your copy. My WSO

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    • Profile picture of the author Tacit
      Thanks for the quick reply Len. As the for the market, its in the music niche, and I sell CDs, DVDs, band merchandise etc. Obviously CDs are in decline at the moment, but merchandise I think is where the future will be for this business.

      Jeremy
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      • Profile picture of the author Tacit
        Anyone else have any comments?
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  • Profile picture of the author RobFighter
    Hey Jeremy,

    I think I grasp what you're doing and have a few thoughts.

    First, regardless of how you choose to proceed, I would do as you're thinking and get everything set up essentially as a "business in a box." It sounds like that will involve having a programmer clone your backend processes so they can work with either a prevalent 3rd party shopping cart out there or maybe even one of the open source alternatives. That's onl important if you want to be able to clone your business outside NZ, I guess.

    Selling and/or controlling territories, licensing, etc. could start to look a lot like franchising and that may require some time with an attorney...depending on where you plan to offer this.

    Instead, I think I would consider being a data and service provider of sorts...where you could offer verified supplier contacts (ala worldwide brands/one source) and a monthly recurring service where you update either a data feed of the products or provide the updates by some other method.

    You could also offer either a turnkey type package where everything they need in order to do business is installed on their own server or, for a premium, you could host it for them (just buy a reseller hosting account or VPS in the countries where you plan to sell the package).

    In addition, and it occurs to me this could be a very premium offering for you, is selling a coaching/consulting package where you combine the automate-able aspects where they can learn the ropes at their own pace with having some direct contact with you so you can hold their hand until they have met their business goals.

    When you add the above to a standalone product package (the software/site setup, etc.) and the monthly recurring data/product update service you could probably do very well and have both upfront and ongoing revenue sources as a result.

    Of course, there's also the thought that you could just bring on your own people in the countries where you want to expand, train them up and provide them the tools they'll need to succeed. That provides some of the leverage you seek and also everything sensitive proprietary would still remain under your control.

    Or, maybe you could just create partnerships with existing businesses in your target markets who are already serving a similar customer base?

    Just thinking out loud a bit. Hope you get an idea or two from it.

    Rob
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    • Profile picture of the author Tacit
      Thanks very much for your ideas Rob, they certainly helped clarify things for me.

      Jeremy
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