What they do: they certify companies for all ISO norms. Companies range from small to large businesses, and contracts usually are up to 6-7000 $ with the contract being renewed every year, so they are high ticket customers. The usual way of getting clients for these companies is through networking.
My strategy at the moment is to focus on PPC (google adwords) with a landing page and a call to action to call for a quote to get certified or get more information. Also, focus on linkedin marketing through group posting and contacting ISO consultants. I also want to work on their SEO as a long term plan.
What are your advices? What strategy would you use? Anybody had this type of client before?