Tracking leads through Facebook Ads

4 replies
Hey there warriors!
I have a question about how Facebook is tracking conversions.

I've got a conversion through one of my FB ads (the custom conversion triggers when a person gets to the "thank you"-page on my website).
BUT the thing is...
The link in my ad leads to a LinkedIn article that I wrote. Inside the article there is a link that leads to my website, but how is facebook tracking that? I (obviously) don't have a FB Pixel in my LinkedIn article .

I checked Google Analytics, and it says that the conversion came from "direct traffic".

Any ideas? Could this be an error?

Thank you!
#ads #facebook #leads #tracking
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  • Profile picture of the author cmsminds
    Originally Posted by Instasocial View Post

    Hey there warriors!
    I have a question about how Facebook is tracking conversions.

    I've got a conversion through one of my FB ads (the custom conversion triggers when a person gets to the "thank you"-page on my website).
    BUT the thing is...
    The link in my ad leads to a LinkedIn article that I wrote. Inside the article there is a link that leads to my website, but how is facebook tracking that? I (obviously) don't have a FB Pixel in my LinkedIn article .

    I checked Google Analytics, and it says that the conversion came from "direct traffic".

    Any ideas? Could this be an error?

    Thank you!
    Hey, Facebook can not track the conversion outside your targeted link/website. So, there is no scope FB is tracking your onsite conversion came from Linkedin via FB ads. And adding to that, if you don't have FB pixel code on the conversion page, Facebook can't track that. It's counted as direct traffic which is mentioned in the Google Analytics. It's perfect.
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    • Profile picture of the author Instasocial
      Thank you for your reply.

      I totally understand the logic. I've checked the conversion, and all the stats seems to point to the fact, that the person who converted started the funnel through my ad.

      Ad was clicked on: Dec 18th, between 9am - 10am.
      Conversion received: Dec 18th, between 9am - 10am.

      When I check the performance of the ad in FB ads manager, it says "1" next to "The number of lead events tracked by the pixel on your website and attributed to your ads.".

      Facebook got it right, the conversion definitely got through the funnel starting with the ad, question is: How does Facebook know that?

      I realized that I forgot to mention that I'm using Link Tracking through "PixelMe". (meaning, I have a FB Pixel inside the actual link in the ad).
      ... Maybe that's how Facebook tracked the person through the funnel?

      Theory: Person clicks on link -> Triggers the FB pixel inside the link -> Gets to the LinkedIn article -> Reads it and clicks on the link that leads to the landing page on my website -> Triggers the FB Pixel on the landing page -> Fills in the lead form on page -> Triggers the conversion tracker when ends up on the "thank you page".

      So: The person triggered 2 FB Pixels and one conversion pixel in one session, and that's how FB knew that the ad lead to a conversion?
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  • Profile picture of the author dave_hermansen
    I think it really has more to do with the tracking pixel cookie that Facebook uses and the duration that you set for your tracking pixel to expire. If they clicked on your ad, that pixel stays on their device until it expires (or they delete the cookie) so even if they later click through on a totally different link, visit your site directly or even click through from an ad on a different network, Facebook is still going to count that as a conversion, provided the cookie has not expired.
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    • Profile picture of the author Instasocial
      Oh wow I didn't think of it, it's totally has to do with the Attribution Window!!
      My Attribution Window in FB business manager is set on 28 days click, and 7 days view.

      Thank you!
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  • Profile picture of the author Prinfo Solutions
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