I have a question about how Facebook is tracking conversions.
I've got a conversion through one of my FB ads (the custom conversion triggers when a person gets to the "thank you"-page on my website).
BUT the thing is...
The link in my ad leads to a LinkedIn article that I wrote. Inside the article there is a link that leads to my website, but how is facebook tracking that? I (obviously) don't have a FB Pixel in my LinkedIn article .
I checked Google Analytics, and it says that the conversion came from "direct traffic".
Any ideas? Could this be an error?