Here are the three most crucial digital marketing skills

by WF- Enzo Administrator
23 replies
When I think of digital marketing, I don't just assume the creative aspects (designing an infographic, writing a copy, etc). There's also the analytical stuff - trends, interests, among others. Here's a dig down of the top five crucial skills every digital marketer must possess.

An eye for design
Obviously, digital marketing is about showing eye candies to your intended reach. You must know basic design elements such as pantones, hex colour codes, typography, among others.

Solid fundamentals in marketing
Digital marketing isn't just creating a catchy poster to share on social media. You also need the fundamentals - AIDA, the BCG matrix, etc. I mean, you can't just launch a boosted tweet without knowing your target's psychographic details, right?

Analytics says it all
And this means you understand the data that's presented to you when you accessed your page insights. How much will you spend this year compared to last year, and what judgment are you making based on whatever data you have? According to your growth rate, what are your next steps? Things like those.
#crucial #digital #marketing #skills
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  • Profile picture of the author Instasocial
    I would like to add that it's equally important to know how to use and understand the tools such as Facebook Manager, Google Ads, Google Analytics, Tag Manager.

    And also to be able to create photos in photoshop, or similar.
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  • Profile picture of the author Daniel Matthew
    Originally Posted by WF- Enzo View Post

    When I think of digital marketing, I don't just assume the creative aspects (designing an infographic, writing a copy, etc). There's also the analytical stuff - trends, interests, among others. Here's a dig down of the top five crucial skills every digital marketer must possess.

    An eye for design
    Obviously, digital marketing is about showing eye candies to your intended reach. You must know basic design elements such as pantones, hex colour codes, typography, among others.

    Solid fundamentals in marketing
    Digital marketing isn't just creating a catchy poster to share on social media. You also need the fundamentals - AIDA, the BCG matrix, etc. I mean, you can't just launch a boosted tweet without knowing your target's psychographic details, right?

    Analytics says it all
    And this means you understand the data that's presented to you when you accessed your page insights. How much will you spend this year compared to last year, and what judgment are you making based on whatever data you have? According to your growth rate, what are your next steps? Things like those.
    Absolutely right but I think that fully dependent on Analytics is quit equal to loosing some other great opportunities. By a factor that every tool has its own prospective so with the passage of time one can use other extra efficient audit tools to get better verification of results and the result comparison can be drive from different resources/tools for better analysis.
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    • Profile picture of the author Instasocial
      Are you referring to using native analytics tools on each platform (like on FB business manager, Google ads etc)? Or external services/tools?
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  • Profile picture of the author DABK
    Not true. Or, perhaps, just misleading. Or is it "Too general" to be useful?

    Originally Posted by WF- Enzo View Post

    When I think of digital marketing, I don't just assume the creative aspects (designing an infographic, writing a copy, etc). There's also the analytical stuff - trends, interests, among others. Here's a dig down of the top five crucial skills every digital marketer must possess.

    An eye for design
    Obviously, digital marketing is about showing eye candies to your intended reach. You must know basic design elements such as pantones, hex colour codes, typography, among others.

    Solid fundamentals in marketing
    Digital marketing isn't just creating a catchy poster to share on social media. You also need the fundamentals - AIDA, the BCG matrix, etc. I mean, you can't just launch a boosted tweet without knowing your target's psychographic details, right?

    Analytics says it all
    And this means you understand the data that's presented to you when you accessed your page insights. How much will you spend this year compared to last year, and what judgment are you making based on whatever data you have? According to your growth rate, what are your next steps? Things like those.
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  • Profile picture of the author Vincentbre
    what d you think of the intersections between digital and social media marketing where you make use of both services like hootsuite and IGReviewhub? we have been seeing a lot of success there but it can get quite bumpy. we have been looking for ways to improve the rates of success we see too, but it has not been easy. would love to get ideas here
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  • What may seem crucial to your online business, may not be as crucial to others for their online business. You can outsource the things you don't want to do and those experts will take care of your design aspects for you.

    Focusing on growing your business and scaling it with automated processes. When you focus on too much details and wear too many "hats" in your online business, then you really losing focus of what's crucial to your online business. Your core focus is to help your target audience reach their goals and have them happily pay you for it.
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  • Profile picture of the author Michael lyam
    For me digital marketing means strategy. Because all the channels are same for almost all domains but how you put them and reap your traction matters.
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  • Relationship building is also a big part of digital marketing and a likeable personality can go a long way building affiliate relationships so having good interpersonal skills for maintaining and building relationships is key in digital marketing too.
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  • Profile picture of the author alliancetech1
    Digital marketing is all about commitment. And commitment is what "transforms a promise into reality". You have to make strategy for promote any business.
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  • Profile picture of the author GordonJ
    There was a post, now removed, which pointed out some errors, especially about your errors on design, and the criticism came from an agency in the business DOING what you advocate. I expect this to be deleted too.

    Constructive and truthful criticism should be allowed, but if you choose to censor, than that is what the WF will become.

    GordonJ

    PS. Need to copy and paste this with the other post which was deleted for my WF archives.


    Originally Posted by WF- Enzo View Post

    When I think of digital marketing, I don't just assume the creative aspects (designing an infographic, writing a copy, etc). There's also the analytical stuff - trends, interests, among others. Here's a dig down of the top five crucial skills every digital marketer must possess.

    An eye for design
    Obviously, digital marketing is about showing eye candies to your intended reach. You must know basic design elements such as pantones, hex colour codes, typography, among others.

    Solid fundamentals in marketing
    Digital marketing isn't just creating a catchy poster to share on social media. You also need the fundamentals - AIDA, the BCG matrix, etc. I mean, you can't just launch a boosted tweet without knowing your target's psychographic details, right?

    Analytics says it all
    And this means you understand the data that's presented to you when you accessed your page insights. How much will you spend this year compared to last year, and what judgment are you making based on whatever data you have? According to your growth rate, what are your next steps? Things like those.
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    • Profile picture of the author Frank Donovan
      Originally Posted by GordonJ View Post

      Constructive and truthful criticism should be allowed, but if you choose to censor, than that is what the WF will become.
      Gordon, as you should know, commenting on removed posts only serves to take a thread off topic. But just for your information, the OP had nothing to do with that particular removal.

      If you have any constructive criticism or relevant comments on the points made, please feel free to let rip.
      Signature
      TOP TIP: To browse the forum like a Pro, select "View Classic" from the drop-down menu under your user name.

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      • Profile picture of the author GordonJ
        Originally Posted by Frank Donovan View Post

        Gordon, as you should know, commenting on removed posts only serves to take a thread off topic. But just for your information, the OP had nothing to do with that particular removal.

        If you have any constructive criticism or relevant comments on the points made, please feel free to let rip.
        OK, next time, I'll PM one of the known moderators. Thanks.

        GordonJ
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  • Profile picture of the author Alice1234
    Thanks for the information but it is quite general according to me the digital marketing is about making a strategy and that too a good one
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  • I would also add:

    Branding - People join people, not a product or service. So, it is important to build and maintain a solid reputation in your industry.

    Adding Value - Show people that you have what they need to solve their problem. Don't come off as if you're only trying to sell to them. Instead, provide them with knowledge and show them that you are an expert in the field who can actually help them achieve their goals.

    Copywriting - A good marketer is a skilled copywriter. He has to know how to use words in a way that get people to take action.
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  • With just a laptop and Internet connection, there is really no limit to what you can accomplish and how much money you can make through digital marketing.
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  • Profile picture of the author bracknelson
    nice, you have done a good analysis but in my point of view these things are basics of digital marketing. If anyone want to grow their business and leads through marketing than they should keep these things in the mind.
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  • Profile picture of the author depotgang
    Good list

    Remember the essence of effective marketing is communication and persuasion. Once you have those skills its purely a matter of audience.
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  • Profile picture of the author venibbs
    I agree but i would also lie to add that...one also needs to know how to generate traffic that converts. many failed digital marketers have now resulted to spamming.
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  • My top 3 list of digital marketing skills are:

    1) Know your numbers, and what they mean (cost per lead/sale/click/etc)

    2) Remaining profitable even with BAD marketing

    3) Knowing how to lower your cost of paid advertising
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  • Profile picture of the author Medon
    Consistency is another important aspect which I think you left out in digital marketing. It tells your followers to be on the lookout for more fresh content .
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  • Profile picture of the author jackanderson96
    I think one of the most important is to know your target audience.
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  • Profile picture of the author tyronne78
    Here are a few skills you must have if you want to get results with your digital marketing:

    1 - Creating engaging and valuable content that solves the problems of your target market.

    2 - Driving traffic

    3 - Generating leads

    4 - Acquiring customers
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  • Profile picture of the author Medon
    I also add that a good mastery of power words could help readers to actively look for your posts be it on social media, blogs or even websites.
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