Third-party cookies will soon be gone - Google

by WF- Enzo Administrator
11 replies
Google announced in a blog that support for third-party cookies on Google Chrome would be phased out within two years.

According to Google:

"Users are demanding greater privacy--including transparency, choice and control over how their data is used--and it's clear the web ecosystem needs to evolve to meet these increasing demands. Some browsers have reacted to these concerns by blocking third-party cookies, but we believe this has unintended consequences that can negatively impact both users and the web ecosystem. By undermining the business model of many ad-supported websites, blunt approaches to cookies encourage the use of opaque techniques such as fingerprinting (an invasive workaround to replace cookies), which can actually reduce user privacy and control. We believe that we as a community can, and must, do better."
I'm waiting for Microsoft (Edge and Edge Chromium), Apple (Safari), and Firefox to make their move.
#– #cookies #google #thirdparty
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  • Profile picture of the author writeaway
    By 3rd party cookie you mean the cookies planted by the ADS on publishers' sites?

    So does this mean publisher cookies are still okay?
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  • Profile picture of the author newton
    There will always be workarounds for affiliates and advertisers. They will have to work with each party concerned as they push this out.


    Hopefully that's what they mean by:


    "We are working actively across the ecosystem so that browsers, publishers, developers, and advertisers have the opportunity to experiment with these new mechanisms, test whether they work well in various situations, and develop supporting implementations, including ad selection and measurement, denial of service (DoS) prevention, anti-spam/fraud, and federated authentication."
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  • Profile picture of the author dave_hermansen
    It sounds more like spin, trying to appease the ever-growing concerns of lawmakers who have demonstrated their total lack of comprehension for anything internet-related.
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    • Profile picture of the author praetserge
      Originally Posted by dave_hermansen View Post

      It sounds more like spin, trying to appease the ever-growing concerns of lawmakers who have demonstrated their total lack of comprehension for anything internet-related.

      Yeah, agree.


      When something comes from google, you have to take it with a pinch of salt.


      At the end of the day, google is a company which gets fined by the EU on a yearly basis for privacy and undermining the competition.
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  • Profile picture of the author RuskinF
    These third-party cookies must come to an end.
    They violate the visitors' right to privacy.
    I am in no doubt that advertisers will come up with a workaround for the difficulties they'll face while advertising their products.
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  • Profile picture of the author Riggs
    It reads to me like they're aiming to build a Chrome sandbox feature which will drive more end-user control over privacy settings. Makes sense to me. The abundance of different cookie prompts, most with unique layouts and privacy related options, serves to convolut an already annoying process that the browser itself could logically streamline.
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  • Profile picture of the author extrememan
    Heard the news too. This will affect affiliate marketers since most affiliate products use cookies and that means when someone is using Google Chrome and click on affiliate link it won't be locked in for the first 30 days anymore (just 24 hours), which will be frustrating but not the end of the world.
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  • Profile picture of the author Sarevok
    I saw this the other day. My first impression was, "Oh my god, Google killed affiliate marketing."

    Keep in mind, that there's a difference between first-party cookies and third-party cookies.

    However, this will definitely impact affiliates, retargeting, and even some analytics.


    No more lifetime cookies, for sure.
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  • Will this effect other browsers as well? ie: firefox? Or just google chrome? If affiliates start to boycott google services, they may change their tune.
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  • Profile picture of the author ChrisBa
    Def a big change. I'm very curious to see what companies do to adapt and what new technologies will be used.
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    • Profile picture of the author IGotMine
      Originally Posted by ChrisBa View Post

      Def a big change. I'm very curious to see what companies do to adapt and what new technologies will be used.
      I already promote a couple of companies that use IP tracking.

      Will this effect other browsers as well? ie: firefox? Or just google chrome? If affiliates start to boycott google services, they may change their tune.
      The browser the affiliate uses doesn't matter, it's the customer's browser that counts. Google couldn't care less if a whole army of affiliates "boycott" their services, that won't influence them in the least.
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