I just finished up two months of seasonal niche marketing
and generated some amazing results. This post is an effort
to share some winning strategies with you, I hope you find
this post helpful.
I wanted to post my recent success with season
marketing, namely selling costumes, as an affiliate
prior to Halloween.
Having been a fulltime affiliate and AdSense publisher
now since 2003, I have made a great deal of money
during the late summer and early fall each and every year.
However, this year was one of my best years and I hit
a grand slam which was a direct result of new tactics
and strategies that I implemented.
My goal is to share the methods, tactics and strategies
I used to generate over $22,000 in revenue ($22,616.51).
I will answer any questions you have about my method
and why it works so darn well.
Before I jump in and share all the details, I want to
give you the facts.
First off these earnings were based on two full months,
September 1 through October 31, and the income was
generated from affiliate commissions through
BuyCostumes.com and Adsense.
Affiliate Commissions: $10,381.16
Adsense Earnings: $12,235.35
Total Earnings of: $22,616.51
About the AdSense earnings, I have a network of
quality sites that generate on the average $75 to
$125 in AdSense income which does NOT target
the Halloween market. So, part from my AdSense
income was from sites outside of the Halloween
market, however Halloween had a very big
impact as it does each Halloween season.
That being said, many of these other sites are
based on the same SEO principles I will share
I also had two webhosting commissions during the
Holiday period which resulted in $200 and, obviously,
these commissions were not based on my seasonal
I share these facts to provide you with true transparency.
What you also need to know is that ....
95% of the websites which were built during the late
summer were created and launched by my assistant
who just months ago had no real website building
experience or SEO experience, for that matter.
Why is this important and why am I sharing all this with you?
Simply because it means that if my assistant was
able to take the simple concepts I am going to
share with you here and put them into action
with these results, anyone else can as well.
My job was to grab domains based on targeted
search terms and her job was to launch the
sites according to my blueprint. It was really
Thus, if you're able to take away some ideas
and strategies from here and you then take
action and put my methods to use the sky is
I am currently launching "micro" niche sites for
the holidays and am also in the process of
launching dozens of new sites that are not
holiday related targeting AdSense income.
The Concept: Part One (highly focused niche marketing)
My concept this year was to target very specific
costume search terms. Last year I went for massive
traffic and targeted "costume ideas."
If you research that term, you will find that it
gets a crazy amount of search volume during
the months of September and October.
However, the term is too broad and converts poorly.
During this October the site converted at: 0.65%
(less than one percent of the people purchased),
however the new sites I launched converted between
1.5% and 10%.
What I did this year was really based on my
Golden Rule of Internet Marketing, something
I have been developing over the past six to nine
My Golden Rule of Internet Marketing:
Find out what people want or need and give
it to them by making it easy for them to buy.
The first part of my rule:
Find out what people want or need.
This is fairly simple and straight forward. It means
that you need to target search terms which you
know (as well as the searcher) exactly users are looking for.
The second part of my rule:
Making it easy for them to buy.
What does this mean?
If you have a site about power drills, you
should ONLY feature content about power drills --
no fancy web 2.0 buttons, no follow me on twitter,
no FaceBook apps, and no ad banners for products
that are not 100% on target.
If you follow my golden rule you will be left with
simple sites that are easy to navigate and easy
for your visitors to find the stuff they need and/or
So, the results will be sales and conversion.
In fact, as mentioned my network of sites this
year converted between 1.5% and as much as 10%.
Site Conversions for My Top Producing Sites (in percentage):
As you can see, I had many sites converting very, very well.
The Concept: Part Two (launch as many sites as possible)
The second part of this year's concept was be to
leverage on page SEO by using my special formula
(think adding outbound links, search term domain
names, unique content, and more).
In order to truly launch a lot of sites, I would not
have time for stuff I really never do anyway, such
as article marketing, social bookmarking, link
Mind you, I did a bit of link building ... but I truly
do mean just a little bit. As a matter of fact, for
most of the sites we launched we spent less
than ten minutes on link building.
Because of this, I felt that many of the sites I
launch would rank well but not amazingly well.
And so, most of my moneymaking sites this year
ranked between 6 and 20 on Google.
When I saw sites which were ranking in the top
twenty, I usually did nothing more to try improving
The powerful part of this is that ...
It gave me time to launch more sites which
often found their way into the top twenty
of Google with minimal effort.
We (my assistant and I) started at around
August 1st and began with about 20 domains
to target and launch sites on.
My plan was for small sites that had only five
to ten pages. However, I then began seeing
the power of my "niche site" plan and quickly
tweaked my thinking to simple "micro niche"
sites that often contained only one page of
content on the homepage.
This proved to be powerful as most of my content
(site pages) pages were on the domain homepage.
Let me further explain.
Typical Niche Marketing Thinking:
Launch 10 sites, each site with 5 to 10 pages.
The Network of Ten Sites Would Have a total
of 50 to 100 pages of content.
This network of sites would result in ten pages of content
being found on the domain / homepage / root of the
My One Page "Micro Site" Thinking
Launch 50 sites each with 1 - 3 pages of content.
This "micro" network of sites would benefit from
having 50 pages of content on the domain root.
The power of a domain name is HUGE when it
comes to ranking online and my network of
sites maximizes and leverages this fact.
Launching a bunch of sites all at once was not
so hard as we were not trying to launch huge
massive "authority" sites but simple little one
page sites which focus on just a few search
phrases based on my golden rule.
One of the benefits of being so busy publishing
content is that most of the sites never really
got slapped by Google and none of them got
Again, we did not:
• Submit articles
• Social bookmart our pages
• Do video promotion
• No three way link clubs
• Ect ..
I never really liked publishing content on the web
unless it was to my site. The exception for me is
The only link building we did do was based on one
or two items; one of which is my KeywordLuv
method and the other is simply posting a mini
article on another blog with one or two back
links to the newly launched site.
Simple and nothing that would backfire with Google.
The affiliate linking stuff.
I only promoted one affiliate program. Again,
the whole concept was to move fast and to
keep things simple. Thus I pulled a "search"
link to BuyCostumes.com which I could use
on all my sites.
I did not need to log into CJ.com each
time I put up a new affiliate link.
I just used my search link for all the sites and
I was able to track sales with each site's own
Also, I only installed one block of AdSense ads
into the sidebar which keeping AdSense out
of the main content and tried to push people
to the affiliate program instead. Regardless,
the AdSense click through was still strong
due to good blending of the sites.
Lastly, we used WordPress with the following plugins:
-All in One SEO
-Google XML Sitemap
-Shadow Link Cloaking plug-in (cloaks affiliate links for free)
In the end we launched about 120 sites and
did really well. Next year, should be really
interesting for sure.
I am now moving forward with launching a
"little micro network" for Christmas and the
I will let you know how that goes.