I heard a podcast with Tyler Haney about how she came up with her tide for her company (Outdoor Voices) and how she got it going.
I am 100% sure you will find it interesting and useful.
Here's the link: https://player.fm/series/how-i-built...es-tyler-haney
Interestingly? she did not come up with the idea that she wanted to make money but with the idea that sport outfits companies are not making clothes for a particular type of person.
If you're new(ish) you can get a lot out of this interview.