13 {{ upvoteCount | shortNum }}
13 {{ upvoteCount | shortNum }}

Building a super targeted list for 1 product ONLY, will it work?

by michael_nguyen
11 replies
Hello Warriors

I can understand building a list for the MMO niche
weight loss niche, forex niche etc but does list building
work for 1 product and only 1 product.

eg your site is purely about "Black american fridge model number 1234"
(On average would be a 1 off purchase)

Would list building work just purely for that model number?

The bait will be a free detailed analysis report for that model number.

Send them the free report (promote product in report)

Ever other day, they will get an email promoting that same product.

My understanding is that list building works whether you promote 1 super targeted product or hundreds of product.

I just need confirmation whether this would work?

Thank you for your reply

Michael
#building #list #product #super #targeted #work
  • Profile picture of the author grumpyjacksa
    hi

    in my humble opinion....

    a small percentage of people buy....

    and the rest do not.

    what about those ?

    also, you can only pimp your product so many times before your subscribers start ignoring it.

    lastly, why lose the opportunity to offer alternative and / or related products ?

    i mean those who do not buy fridge 1234 may still be interested in fridge 1235...

    and they may all be interested in an extended guarantee...

    a book on how to make it last longer....

    unusual things you can do with it (or because of it)

    cold food and dessert recipes....

    etc....

    just make the front end as long as you want to....

    but you will be wasting money if you leave the back end.

    after all, you have them on your list, so why not make money off it ?

    your call

    just my 0.02c
    Signature
    Ex-ghostwriter now writing exclusive PLR ebooks - Limited PLR Club
    {{ DiscussionBoard.errors[1342404].message }}
    • Profile picture of the author michael_nguyen
      Thanks for your reply.

      Yes you've just given me lots of ideas now. I mean I was thinking along the lines of, if they searched for THAT product, THAT is the only one the "want"
      when in fact it's possible they might buy something else or alternatives.

      I have a rough quick gameplan:

      Free report
      Day 1. Promo of product 1
      Day 3. Promo of product 1
      Day 5. Promo of product 1
      Day 7. Promo of product 1
      Day 9. Promo of product 1
      Day 11. Promo of product 1
      Day 13. Promo of product 1

      At this point, I would assume they wont by this product (those that didnt, buy)

      Day 15. Promo of alternative product 2
      Day 17. Promo of alternative product 2
      Day 19. Promo of alternative product 2
      Day 21. Promo of alternative product 2

      Then another product

      Day 23. Promo of alternative product 3
      Day 25. Promo of alternative product 3
      Day 27. Promo of alternative product 3

      ......





      Flip the whole site for $5000


      I wish
      Signature
      FREE Cold Calling Course: >>> Looking for Serious & Aspiring Cold Callers to Train for FREE <<<
      {{ DiscussionBoard.errors[1342421].message }}
      • Profile picture of the author Kay King
        "Black american fridge model number 1234"
        Would a list work for that? No, don't see how it could.

        It's a one-off purchase - once the purchase decision is made, the consumer loses interest in the product. Once he has the product - why would he want to know more about it?

        I realize that's an example only - but if that is the type of product you are thinking of, I don't think it's a good idea.

        The exception would be a product where add-ons are available or products that could use accessories or need refills.

        kay
        Signature
        Saving one dog will not change the world - but the world changes forever for that one dog
        ***
        Dear April: I don't want any trouble from you.
        January was long, February was iffy, March was a freaking dumpster fire.
        So sit down, be quiet, and don't touch anything.
        {{ DiscussionBoard.errors[1342452].message }}
        • Profile picture of the author michael_nguyen
          Originally Posted by Kay King View Post

          Would a list work for that? No, don't see how it could.

          It's a one-off purchase - once the purchase decision is made, the consumer loses interest in the product. Once he has the product - why would he want to know more about it?

          I realize that's an example only - but if that is the type of product you are thinking of, I don't think it's a good idea.

          The exception would be a product where add-ons are available or products that could use accessories or need refills.

          kay
          Hi Kay

          The reason I think I want to build a list is to make sure they buy from me. Eg today they searched for the product, just to see the offers out there. But they weren't ready to buy

          My free report would entice them to download it for more information.

          Next day they receive an email about that same product af link(cause I know they are interested in it)

          But she got caught up with house hold chorse so she didnt buy.

          Tommorow she gets another email with aff link

          Again she's busy with shopping.

          Come Saturday she, is less busy, day off and waiting for her is another email again for the same product with aff link, hopefully this time she buy.

          And that is one of the main reasons for that list.

          They say that it takes about 7 contacts before a purchase.....

          I hope Im going along the right lines.
          Signature
          FREE Cold Calling Course: >>> Looking for Serious & Aspiring Cold Callers to Train for FREE <<<
          {{ DiscussionBoard.errors[1342473].message }}
          • Profile picture of the author JohnMcCabe
            Michael, unless the only way to get Fridge 1234 in black is through that particular vendor, you have no assurance they will buy through your link no matter how many times you hammer them with promos.

            You might just convince someone to buy a 1234 in black, but Artie's Appliance Emporium in her home town also sells the 1234 in black and he's offering free delivery, set up and hauling her old fridge away, plus an attractive financing package.

            So why would she buy through your link? Because you hammered her with emails?

            If you want to test this, I'd look for a product that isn't available through general retailers, and one with some type of back end.

            I'm not saying your idea won't work. I'm just pointing out one scenario where it could work like gangbusters and still not make you any money...
            {{ DiscussionBoard.errors[1342569].message }}
            • Profile picture of the author michael_nguyen
              Originally Posted by JohnMcCabe View Post

              Michael, unless the only way to get Fridge 1234 in black is through that particular vendor, you have no assurance they will buy through your link no matter how many times you hammer them with promos.

              You might just convince someone to buy a 1234 in black, but Artie's Appliance Emporium in her home town also sells the 1234 in black and he's offering free delivery, set up and hauling her old fridge away, plus an attractive financing package.

              So why would she buy through your link? Because you hammered her with emails?

              If you want to test this, I'd look for a product that isn't available through general retailers, and one with some type of back end.

              I'm not saying your idea won't work. I'm just pointing out one scenario where it could work like gangbusters and still not make you any money...
              Thank you John for your reply

              You have very good points. I guess theres only one way to find out.

              Thank you everyone

              Michael
              Signature
              FREE Cold Calling Course: >>> Looking for Serious & Aspiring Cold Callers to Train for FREE <<<
              {{ DiscussionBoard.errors[1342597].message }}
              • Profile picture of the author Killer Joe
                Michael, keep in mind that model #s can be specific to certain merchants.

                For instance, the same stove that Sears sell under Model # 12345 can be sold by Best Buy under Model #54321, as an example. Same mfr, same stove, but the major retailers want their own model numbers to make comparison shopping a little trickier for the consumer.

                But the most important thing to keep in mind is that model#s change very rapidly and all the work you do to focus on one model# can become obsolete very fast. You could end up chasing your proverbial tail trying to keep up.

                Just food for thought...

                KJ
                Signature
                {{ DiscussionBoard.errors[1342632].message }}
      • Profile picture of the author Killer Joe
        Originally Posted by michael_nguyen View Post

        Flip the whole site for $5000
        Michael, ther's only 6.5 billion people on the planet at this point in time. You may need to wait until we reach 10 billion before you can find someone else who would find a site like that to be a good idea.

        In the meantime...don't forget to diversify.

        KJ
        Signature
        {{ DiscussionBoard.errors[1342466].message }}
  • Profile picture of the author Steve Peters Benn
    Hiya,

    I'm going to be a little contrarian and say that whilst you have been given some valuable advice which you absolutely should follow, your idea of a very targeted small list can be incredibly powerful.

    Knocking out competing retailers can be done be massively increasing value - adding premiums (freebies) and informational guides to getting the best out of the product.

    If you can find a way to add serious value than a tight targeted group is like cash in the bank.
    {{ DiscussionBoard.errors[1342643].message }}
    • Profile picture of the author JohnMcCabe
      Originally Posted by Steve Peters Benn View Post

      Hiya,

      I'm going to be a little contrarian and say that whilst you have been given some valuable advice which you absolutely should follow, your idea of a very targeted small list can be incredibly powerful.

      Knocking out competing retailers can be done be massively increasing value - adding premiums (freebies) and informational guides to getting the best out of the product.

      If you can find a way to add serious value than a tight targeted group is like cash in the bank.
      Steve, you're right. That's the point I was trying to make. Only in my scenario, Michael was the one getting knocked out...
      {{ DiscussionBoard.errors[1342857].message }}
  • Profile picture of the author Steve Peters Benn
    I agree John - it all comes down to a superior offer and marketing. If he has it in a niche, he should go for it - but no one needs, nor should try to turn around a bad effort by expecting a load of emails to replace value...
    {{ DiscussionBoard.errors[1343652].message }}

Trending Topics