I Have 20 Sign Ups To My Free Cycling Group Ride. How Should I Proceed To Serve?

3 replies
Hi everyone,

First off I wanted to say that I have started another post in August of 2019 which you can find here... This was the start of my bicycle tourism company. I am rolling into my first official year now and this Spring/ Summer I really want to take off with it.

Outside of that I have a free group cycling ride that I do on Saturday mornings. I began doing it to build fitness for myself as I'm a road cyclist and racer. I wanted to also help people get fit by using cycling as the main tool as it's my passion. The ride is called the "Troop Ride". It's a 28-mile ride not so much for beginners as we climb up hills and can get very intense. I have created video promotions for it, I promote it on my Instagram feed, Facebook Feed and more. I now have a total of 20 people registered to the ride which is a lot if you ask me. Of those 20 people, I'm not sure who will show up. But even if 1 or 2 does that is fine by me.

I've put an email out this morning thanking people for signing up to the ride and shared a video of how to climb up hills and other key aspects to cycling on my YouTube channel.

My goal is to help people get fit on the bike by providing value to them and my knowledge of how to do so. Now, I'd ultimately would like to convert people. If not them perhaps someone else into signing up for my other tours that I offer outside of this ride. But I'm not sure if they would be willing to do that because the tours are more for TOURIST who are visiting my city looking for an adventure. I was thinking of making a cycling e-book on the proper bike to ride, cover nutrition and stuff but make it a video style ebook that can be downloadable. Would love some insight here on how to move forward.

All help appreciated.
#cycling #free #group #proceed #ride #serve #sign #ups
  • Profile picture of the author Kay King
    Have you completed the tasks you listed here

    https://www.warriorforum.com/main-in...m-company.html

    I'm confused...you say you have 20 people signed up for a

    free group cycling ride that I do on Saturday mornings
    I agree that's a good number - but then you say you don't know how many will show up.

    If you are doing a weekly ride on Saturdays - why don't you know how many will show up? Are people signing up for 'weekly rides' or signing up for 'weekly rides sometime in the spring'? The people signing up may be clear on that but I found it confusing.

    Are you building an email list to have people to pitch a 'ride' to - or are you pitching an unscheduled ride to build an email list?

    Are you building a 'cycling interest' mailing list? You mention Central Park so this is a seasonal business. I would think the time to send info and video instructions and cycling info would be BEFORE you sign up people for a scheduled event. ...or i could be totally wrong.
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    • Profile picture of the author RollSolo
      Thanks for your reply. I started the group late last year and had a couple of people ride with me. I shut it down over the late fall/ winter months as no one rides as it is very cold. This March I will be firing it back up. I have an email list of 40 subscribers and of those 8 people are subscribed to my list for that ride specifically so I segment my emails directly to them when it comes to that specific group ride.

      I have a landing page on my site with the group ride info in detail that includes what to expect, what to bring, route details and intro video. I also have a capture forum for people to sign up for the ride so that I collect the email which then goes to my Mailchimp account.

      Originally Posted by Kay King View Post

      Have you completed the tasks you listed here

      https://www.warriorforum.com/main-in...m-company.html

      I'm confused...you say you have 20 people signed up for a

      I agree that's a good number - but then you say you don't know how many will show up.

      If you are doing a weekly ride on Saturdays - why don't you know how many will show up? Are people signing up for 'weekly rides' or signing up for 'weekly rides sometime in the spring'? The people signing up may be clear on that but I found it confusing.

      Are you building an email list to have people to pitch a 'ride' to - or are you pitching an unscheduled ride to build an email list?

      Are you building a 'cycling interest' mailing list? You mention Central Park so this is a seasonal business. I would think the time to send info and video instructions and cycling info would be BEFORE you sign up people for a scheduled event. ...or i could be totally wrong.
      {{ DiscussionBoard.errors[11572770].message }}
  • Profile picture of the author Kay King
    Thanks for the explanation - I see now what you are doing and clearly you are dedicated to making it work.


    When you begin the regular rides in the Spring - the comments from those who participate could be useful in promotions.


    Closing this thread as it dilutes your replies to have two similar threads active. Please continue posts on the thread below.


    https://www.warriorforum.com/main-in...m-company.html
    Signature
    In the rush to return to normal, use this time to consider which parts of normal are worth rushing back to.

    -Dave Hollis

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