First off I wanted to say that I have started another post in August of 2019 which you can find here... This was the start of my bicycle tourism company. I am rolling into my first official year now and this Spring/ Summer I really want to take off with it.
Outside of that I have a free group cycling ride that I do on Saturday mornings. I began doing it to build fitness for myself as I'm a road cyclist and racer. I wanted to also help people get fit by using cycling as the main tool as it's my passion. The ride is called the "Troop Ride". It's a 28-mile ride not so much for beginners as we climb up hills and can get very intense. I have created video promotions for it, I promote it on my Instagram feed, Facebook Feed and more. I now have a total of 20 people registered to the ride which is a lot if you ask me. Of those 20 people, I'm not sure who will show up. But even if 1 or 2 does that is fine by me.
I've put an email out this morning thanking people for signing up to the ride and shared a video of how to climb up hills and other key aspects to cycling on my YouTube channel.
My goal is to help people get fit on the bike by providing value to them and my knowledge of how to do so. Now, I'd ultimately would like to convert people. If not them perhaps someone else into signing up for my other tours that I offer outside of this ride. But I'm not sure if they would be willing to do that because the tours are more for TOURIST who are visiting my city looking for an adventure. I was thinking of making a cycling e-book on the proper bike to ride, cover nutrition and stuff but make it a video style ebook that can be downloadable. Would love some insight here on how to move forward.
All help appreciated.