Website Redesign and Google Impact

9 replies
Hello everyone,

My father passed away a year ago, and I have since taken over the family business. He knew everything SEO, but now I am trying to play catch up. So my question is this:

I have a company word press website that has been active since 2012. I am essentially wanting to create a new website locally on my computer using bitnami, and then replace all my content online with the new bitnami website and make that the new site. I would not be changing the Domain URL.

Would I lose my rankings with google? Would I be bumped to the bottom of search pages? Would it take weeks to be re-indexed even if I provide a site index to the Google Search Console? Currently I am ranked about 25 on general searches, but locally (state) I am usually ranked 3rd or 4th in the organic searches.

My old website is just so clunky and doesn't meet the needs of my business, but I don't want to have to start from square one with google all over again.

Thank You for any help you can provide.
#google #impact #redesign #website
Avatar of Unregistered
  • {{ DiscussionBoard.errors[11573348].message }}
  • Profile picture of the author savidge4
    Originally Posted by Evan Mac View Post

    My old website is just so clunky and doesn't meet the needs of my business, but I don't want to have to start from square one with google all over again.
    I would suggest NOT creating a "new" site... you are just asking for issues down the road, and in essence you would be starting over at square one with Google. The question I would ask is what is it you find to be "clunky"?
    Signature
    Success is an ACT not an idea
    {{ DiscussionBoard.errors[11573365].message }}
  • Profile picture of the author Janice Sperry
    I think the key is not just keeping the domain url the same but keeping ALL the posts and pages urls similar.

    If familybusiness.com/great-post/ turns into anything else like familybusiness.com/catagory/great-post/ you will lose all your backlinks and rankings to that post. You could do a lot of 301 redirects but that seems sloppy. I have never worked with bitnami but if you can keep all your page and post urls exactly the same and you put the same content on them, why would you lose any indexing or ranking?
    {{ DiscussionBoard.errors[11573399].message }}
  • Profile picture of the author iskranetwork
    Starting a new website would increase your risk of losing website's ranking positions for target keywords. Because when you change your page, meta and content structure there are possibilities, if not properly handled, it can negatively impact the website's SEO and affect the long-term growth of the site. Also, there is a huge chance you might create 404 pages and duplicate contents etc.

    But its not always the case, when one of our client decided to create a new website since the previous one was owned by his former business partner. We carefully, redesigned, created the exact pages URL, contents, metadata, and manually redirected them to the new one. We were able to maintain the rankings and ranked more keywords. If you want to start a new website make sure you carefully do everything right. Good luck!
    {{ DiscussionBoard.errors[11573593].message }}
  • Profile picture of the author praetserge
    Update the site and apply 301 redirects (from old pages to the new pages).
    Your rankings will stay the same or might get better if you add more info.
    Signature
    Sign up and get $50 FREE - Improve your website rankings TODAY.
    {{ DiscussionBoard.errors[11574191].message }}
  • Profile picture of the author xtrapunch
    First, there's no such thing as a Bitnami website. I am assuming you will go for WordPress for the website update. You are essentially updating your website.


    Ideal options to update websites:
    * Retain old URLs as much as possible
    * Any change in URL should be properly redirected to the new one using permanent redirects
    * Deleting old webpages and creating new URLs essentially means a new page, with NO ranking. Update old pages instead
    Signature
    >> Web Design, Wordpress Development & SEO - XtraPunch.com <<
    Web Design & SEO Agency | Serving World Wide from New Delhi, India

    {{ DiscussionBoard.errors[11574241].message }}
  • If you temper with anything on the old website, the Google search engine will not tolerate it at all. yes, you can redirect it to your new pages by 301. This will not decrease your website ranking.
    {{ DiscussionBoard.errors[11574242].message }}
  • Profile picture of the author cmsminds
    If you redesign your website carefully and take some necessary steps which are important to make sure that you don't lose anything from the process of redesigning.

    1. Keep all the URLs structure as it is. If they are not properly optimized, you can rewrite them but after that, you need to do 301 redirections of every old URL to the new URL.
    2. Keep the current content and make it more useful by adding some graphics, statistics, videos or anything which can help you to increase the credibility of the page.
    3. Make sure that your redesigned website loads faster. It should load within 2 seconds. However, if your current website is taking 1.5 seconds to load, your new website must load before 1.5 seconds so that Google can't find any website speed issue which can affect your ranking.
    4. You should not alter the title and meta description of the current website and should take care of heading tag, alt tags, image names, anchor text, etc. These are some of the vital aspects of On-page SEO which hampers website ranking.
    5. Make sure that there are no broken links on the redesigned website.
    6. The structure and navigations of the website should be SEO friendly and User-Friendly where people can easily identify the different sections of the website and find their desired information easily.
    7. User lesser inline CSS and Javascript and transfer them in external .css and .ja files respectively.

    I hope this information will help you to redesign your website without losing any SEO value.
    {{ DiscussionBoard.errors[11574274].message }}
  • Profile picture of the author wisecoach
    Originally Posted by Evan Mac View Post

    Hello everyone,

    My father passed away a year ago, and I have since taken over the family business. He knew everything SEO, but now I am trying to play catch up. So my question is this:

    I have a company word press website that has been active since 2012. I am essentially wanting to create a new website locally on my computer using bitnami, and then replace all my content online with the new bitnami website and make that the new site. I would not be changing the Domain URL.

    Would I lose my rankings with google? Would I be bumped to the bottom of search pages? Would it take weeks to be re-indexed even if I provide a site index to the Google Search Console? Currently I am ranked about 25 on general searches, but locally (state) I am usually ranked 3rd or 4th in the organic searches.

    My old website is just so clunky and doesn't meet the needs of my business, but I don't want to have to start from square one with google all over again.

    Thank You for any help you can provide.

    Design website, but do not delete any content, do not change URL...if you do this...will get trouble.If the article is old and optimized as you told your father was seo guy...then that must have ranked...if you delete them you will lose ranking and revenue as well.

    I saw one great emerging microjobs site ..completely out of market after such stupidity
    {{ DiscussionBoard.errors[11576418].message }}
Avatar of Unregistered

Trending Topics