Data privacy will shape digital marketing in 2020

Nokia is no longer under Microsoft.

Thank'd you for the link. Was an interesting read indeed.

I see fault with this... I would say they are lashing out on their complacency maybe. Truth is I do not have issue 1 with the collection of data... as in NONE. Because I think one could argue they are not collecting "Personal Data" they are collecting the devices data - and this is OH way 2 different things. and if you don't like it, get a flip phone.

What I would LIKE to see is the likes of Google / Nest providing data to some sort of "Grid Consortium" to increase the effectiveness of our Power Grid. Think what this data could do for a Country such as Australia ( they have monster power issues and bills BTW )

The same from Google and Apple... imagine the data that has been collected for YEARS that could improve roadways and infrastructure...

I personally prefer that this data is in the hands of private industry vs the Govt. We in the States I think forget the fact that at all times there are "AWAKS" in the air doing what they do best.. collecting data.

Data "Collection" is a very deep subject, and even with any amount of regulation there is going to be this line between the little guy the Laws will be pointed towards and then the big players that are not so much free of the laws.. they are BEYOND them.

Imagine if you will... Self driving cars, and the ability to use digital maps was all of the sudden turned off... no more self driving cars. Imagine if you will the ability to use GPS... take that away and we are back to Paper Maps. Imagine if you will removing the handheld device we call a phone out of every ones hand.. and we go back to tethered phone lines.

We are way past the point of no return. And for the most part with noble intentions the data is collected and returned to us pretty much free of charge into services and applications that enrich our lives.

Is there the level of shadiness that surrounds all of this.. sure absolutely there is... but what is the value of how many miles I traveled in a month? The criminal mind is more so looking for credit card# and names and address than anything else.. and again I can goto the library and still to this day look up about 40% ( +/- ) of households names address and phone number.

AND I keep bringing this up because it is THIS data that all of these laws in the STATES are trying to control read about CCPA here ( https://www.vox.com/recode/2019/12/3...ghts-explained ) They SAY they are trying to reign in the likes of Google and Facebook and honestly these morons er uh I mean politians have NO CLUE what they really should be regulating let alone if they should be regulating at all.

Right now this very instant you are reading this. everything your computer sends and receives could easily be "Recorded" by your internet service provider - do you see the request for permission? of course you don't. Along the path of what you are looking at the information is traveling from one server to the next. Some of the servers may be owned by Google, or AOL, or Apple or Amazon and a host of other names... and they can do what? YES, they can "Record" your information.. was there a request to allow for this? NO, of course not.

The whole idea of CCPA is comical at best. They made it harder for local business to do business ( which Govt Is generally good at ) and for all practice purposes made it easier for BIG to get BIGGER.

And since I brought up CCPA - the catalyst for this was the whole Cambridge Analytica thing. Quoting Alexander Nix CEO of CA in 2016

All of this did NOT come from FaceBook alone. There was the use of an App, and collection of data from other sources. But this gives you an idea to the scope of data that is available. I'm going to throw this out there, is surprises me that the likes of Homeland Security have not blocked an APP such as TIKTOK that is basically owned by the Chinese Govt. How can CCPA rules be enforced there? Oh that's right it cant.

I am going to bluntly say that at this point Data can NOT be controlled. I say this for 2 solid reasons. The simple infrastructure of the "Internet" requires the passing of the exact same data across multiple points, and each of these points ( owned by separate entities ) can collect the data. Can you imagine sending something and having 3 4 and 5 popups requesting permission? and then getting the information requested back and getting an additional 3 4 or 5 Pop ups? Loading a page would take minutes vs seconds. And we are at the point of that would be what CCPA played out would look like - laughable right?

The second reason is not so much what is collected, but HOW. The ONLY option in limiting your data across the net is simply not to use it (The Internet ) and any and all devices connected to it. At this point, THIS is clearly the only choice one has - and again it is clearly a choice that sends one into the dark ages.

CCPA or any other law that I have seen doesnt even comes close to touching the surface let alone scratching at it.. Its beyond any of this at this point ( I keep saying that )

I think the need at this point is migrating the data to a greater good.. where the data becomes a part of the whole, meaning everyone is contributing to "Something" be it better roads or a better power system or whatever it is - a small price to pay for those that collect the data and I believe at this point a way to actually get something of Value for those of us providing the data.