Data privacy will shape digital marketing in 2020

by WF- Enzo Administrator
10 replies
Data privacy is a buzzword today, and for good reasons. Facebook is in a data privacy saga, which highlights their failure in ensuring data privacy. Google keeps massive user data and uses them to target ads. Microsoft is also suspect.

Chime in.
#2020 #data #digital #marketing #privacy #shape
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  • Profile picture of the author savidge4
    Originally Posted by WF- Enzo View Post

    Data privacy is a buzzword today, and for good reasons. Facebook is in a data privacy saga, which highlights their failure in ensuring data privacy. Google keeps massive user data and uses them to target ads. Microsoft is also suspect.

    Chime in.
    Facebook in the realm of Online Giants is the least of everyones worries... Google with 80% market share in search.. the data they pull from android, From Google Home, the data they are pulling from internet ( as in THE internet ) backbone systems is far above and beyond the amount of data that Facebook could ever even think of getting.

    Microsoft suspect? LOL that is laughable... 80% of market share for computer OS's the world over, again heavy investment in Internet backbone structure... lets see LinkedIn, GitHub, Skype, NOKIA not to mention all of the Xbox's running around

    Amazon yet again with Backbone investments, AWS, Twitch, Alexa ( Alexa tool bar ) The entry of "Alexa" into personal assistants

    Apple... Apple phones iTunes.... I would consider Apple to be the smallest player, but the ability to track the 13% market share that is holding an iPhone isn't "small" data by any means.

    Apple and Google just with hand held device data can track YOUR movement to within 3 feet ALL DAY LONG. Think about that for a moment. EVERY user of a smart phone the world over is being tracked "Physically" to within 3 feet. One could argue that every word spoken around any of those devices is also being analyzed. And we are worried about Facebook? oh my

    The Big 4 as I call them have more data than I think most will ever understand. At some point somewhere some how there will be a breach. There simply can not be. The better question might be the person that breaches this type of data.. will they know what they have?

    I think it is beyond the point of regulation to any degree - even though there are some state laws coming to "Regulate" these laws are only going to hurt the little guys as they try to regulate Name, address, e-mail, and phone numbers... Data collection has gone far beyond the scope of NAP data. Look at Google maps and search a restaurant and see the little block of data that shows the busiest times? WHERE and WHEN you are somewhere and for how long.

    Want a quick parallel to that? In China right now their Govt has tracked every person with a smart phone from the Wuhan District that is away from home and placed them on some type of monitoring or Isolation. THAT is food for thought. USA regulations are laughable, actually more like SAD.

    I think we need to think less about "Regulation" and push harder for Access. Regulation ultimately limits innovation, and as the rate of innovation Ramps faster and faster - is it truly wise to try and slow it down because peoples home address' get lost in the mix? - in the big picture I say who cares. Just what 15 years ago, you could look up anyones home address in the white pages
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    • Profile picture of the author WF- Enzo
      Administrator
      Nokia is no longer under Microsoft.

      Originally Posted by savidge4 View Post

      Microsoft suspect? LOL that is laughable... 80% of market share for computer OS's the world over, again heavy investment in Internet backbone structure... lets see LinkedIn, GitHub, Skype, NOKIA not to mention all of the Xbox's running around
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      • Profile picture of the author savidge4
        Originally Posted by WF- Enzo View Post

        Nokia is no longer under Microsoft.
        But there are approximately 1.8 million Microsoft phones still in use... so kinda sorta 1% of market almost - More than enough to pull usable data from
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  • Profile picture of the author IGotMine
    I love the people who cry about "privacy" as they buy the latest "device" download the "must-have" apps., hook themselves further and further into "Skynet."

    The machines won't take over the world, people will give it to them.

    Psst...Big Brother isn't watching you...He fu@king owns you.
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  • Profile picture of the author savidge4
    https://www.businessinsider.com/goog...s-wagon-2020-2

    A must read for sure. Kinda amusing that's for sure, but gives another view of exactly the data I speak of.
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  • Profile picture of the author writeaway
    It's easy to see why data profiling is such a drama magnet nowadays.... The reason? IT WORKS

    Dropship mom and pop shops are banking 7 figures because they figured out how to tap FB and Google Ad neworks' ORWELLIAN surveillance and profiling technology

    Now people are increasingly waking up to the fact that their online behavior and opinions are part of their 'digital property' or 'reasonable expectation of digital privacy"
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    • Profile picture of the author savidge4
      Originally Posted by writeaway View Post

      Now people are increasingly waking up to the fact that their online behavior and opinions are part of their 'digital property' or 'reasonable expectation of digital privacy"
      I see fault with this... I would say they are lashing out on their complacency maybe. Truth is I do not have issue 1 with the collection of data... as in NONE. Because I think one could argue they are not collecting "Personal Data" they are collecting the devices data - and this is OH way 2 different things. and if you don't like it, get a flip phone.

      What I would LIKE to see is the likes of Google / Nest providing data to some sort of "Grid Consortium" to increase the effectiveness of our Power Grid. Think what this data could do for a Country such as Australia ( they have monster power issues and bills BTW )

      The same from Google and Apple... imagine the data that has been collected for YEARS that could improve roadways and infrastructure...

      I personally prefer that this data is in the hands of private industry vs the Govt. We in the States I think forget the fact that at all times there are "AWAKS" in the air doing what they do best.. collecting data.

      Data "Collection" is a very deep subject, and even with any amount of regulation there is going to be this line between the little guy the Laws will be pointed towards and then the big players that are not so much free of the laws.. they are BEYOND them.

      Imagine if you will... Self driving cars, and the ability to use digital maps was all of the sudden turned off... no more self driving cars. Imagine if you will the ability to use GPS... take that away and we are back to Paper Maps. Imagine if you will removing the handheld device we call a phone out of every ones hand.. and we go back to tethered phone lines.

      We are way past the point of no return. And for the most part with noble intentions the data is collected and returned to us pretty much free of charge into services and applications that enrich our lives.

      Is there the level of shadiness that surrounds all of this.. sure absolutely there is... but what is the value of how many miles I traveled in a month? The criminal mind is more so looking for credit card# and names and address than anything else.. and again I can goto the library and still to this day look up about 40% ( +/- ) of households names address and phone number.

      AND I keep bringing this up because it is THIS data that all of these laws in the STATES are trying to control read about CCPA here ( https://www.vox.com/recode/2019/12/3...ghts-explained ) They SAY they are trying to reign in the likes of Google and Facebook and honestly these morons er uh I mean politians have NO CLUE what they really should be regulating let alone if they should be regulating at all.

      Right now this very instant you are reading this. everything your computer sends and receives could easily be "Recorded" by your internet service provider - do you see the request for permission? of course you don't. Along the path of what you are looking at the information is traveling from one server to the next. Some of the servers may be owned by Google, or AOL, or Apple or Amazon and a host of other names... and they can do what? YES, they can "Record" your information.. was there a request to allow for this? NO, of course not.

      The whole idea of CCPA is comical at best. They made it harder for local business to do business ( which Govt Is generally good at ) and for all practice purposes made it easier for BIG to get BIGGER.

      And since I brought up CCPA - the catalyst for this was the whole Cambridge Analytica thing. Quoting Alexander Nix CEO of CA in 2016

      Today in the United States we have somewhere close to four or five thousand data points on every individual ... So we model the personality of every adult across the United States, some 230 million people.
      All of this did NOT come from FaceBook alone. There was the use of an App, and collection of data from other sources. But this gives you an idea to the scope of data that is available. I'm going to throw this out there, is surprises me that the likes of Homeland Security have not blocked an APP such as TIKTOK that is basically owned by the Chinese Govt. How can CCPA rules be enforced there? Oh that's right it cant.

      I am going to bluntly say that at this point Data can NOT be controlled. I say this for 2 solid reasons. The simple infrastructure of the "Internet" requires the passing of the exact same data across multiple points, and each of these points ( owned by separate entities ) can collect the data. Can you imagine sending something and having 3 4 and 5 popups requesting permission? and then getting the information requested back and getting an additional 3 4 or 5 Pop ups? Loading a page would take minutes vs seconds. And we are at the point of that would be what CCPA played out would look like - laughable right?

      The second reason is not so much what is collected, but HOW. The ONLY option in limiting your data across the net is simply not to use it (The Internet ) and any and all devices connected to it. At this point, THIS is clearly the only choice one has - and again it is clearly a choice that sends one into the dark ages.

      CCPA or any other law that I have seen doesnt even comes close to touching the surface let alone scratching at it.. Its beyond any of this at this point ( I keep saying that )

      I think the need at this point is migrating the data to a greater good.. where the data becomes a part of the whole, meaning everyone is contributing to "Something" be it better roads or a better power system or whatever it is - a small price to pay for those that collect the data and I believe at this point a way to actually get something of Value for those of us providing the data.
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  • Profile picture of the author wisecoach
    Data privacy is big buzz and it will remain...because once data is goes to website like Facebook, Google etc...It is not possible for them to just save them and spend $$$$$$ for privacy. They will use this for profit and if that happenes ...chances of exposure is certain.

    And do you think people leave facebook and Google for data privacy ..i don't think so.
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  • Profile picture of the author skrelentless
    They are all culprit in it. Facebook, Google, XYZ. everyone.
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