MARKETING DURING AN ECONOMIC COLLAPSE?

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Dare I bring up this topic?

I read a bit about marketing in Latin America, during times of hyper-inflation.
Bolivia, Argentina, etc.

As I recall, long term "branding" was OUT. The need for immediate action was IN.
Direct marketing was in, as you could change prices as needed, daily if need be.
Keeping 3 sets of books was important... one in the official currency... one in the black market currency... and I forgot the 3rd one.
Commodities were HOT.
Regulations were UNBEARABLE.

Just thinking.
Linwood
#collapse #economic #marketing
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  • Profile picture of the author judymitchel2
    The economic collapse hits the employees, the people who survive in that kind of conditions are the real winners. Because they are the only people who worked with honesty. So I can conclude is that economic collapse brings unemployment to the industry. So we need to work hard that can be only the key that can save jobs.
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