We might be forgetting the most fundamental concept in marketing

by WF- Enzo Administrator
6 replies
Consumer behaviour.

That's it. No fancy SEO schemes. No massive social media campaigns.

I mean, how did iPhone 11 sell better than its predecessors? How is Samsung still making phones and all despite the Galaxy Note 7 fiasco? How did Microsoft bounce back after losing money on the first ever Surface RT tablet?

Again, consumer behaviour. They know how their consumers tick. They know the purchase habits, their likelihood of making a purchase, the ins and outs. Pretty much everything.
#concept #forgetting #fundamental #marketing
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  • Profile picture of the author RestlessBlaze
    Are you talking about making better products which consumer likes?
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  • Profile picture of the author writeaway
    OP, to get the information you referred to ("purchase habits" / purchasing tendencies), having long-term contact with customers is key.

    That's why almost all marketers should keep an email list.

    Fact: most visitors will NEVER come back to your site, unless you have an email list or push notification system to GIVE THEM A REASON TO COME BACK

    Here's just one of my sites:



    Sent an update and got a nice spike - it usually lasts a week.

    The key is not to 'over update' your list members
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  • Profile picture of the author depotgang
    Sometimes knowing your customer is more valuable then making a great products...huh
    Sometimes the value comes from the marketing and positioning.
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    • Profile picture of the author natostanco
      Originally Posted by depotgang View Post

      Sometimes knowing your customer is more valuable then making a great products...huh
      Sometimes the value comes from the marketing and positioning.
      I agree. It's all about the target market.
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  • Profile picture of the author Laszlo Kovacs
    Well, I agree on since Consumer Buying Behavior analysis is a key role in a Market Research Strategy. The needs and desires of your target market is constantly changing and the only way to stay ahead of the competition is following the continuously changing trends of your customers..
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  • Profile picture of the author wisecoach
    Can not say others ...but most fundamental marketing ins & out in internet marketing is build list and send email 4 times in a day..
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