That's it. No fancy SEO schemes. No massive social media campaigns.
I mean, how did iPhone 11 sell better than its predecessors? How is Samsung still making phones and all despite the Galaxy Note 7 fiasco? How did Microsoft bounce back after losing money on the first ever Surface RT tablet?
Again, consumer behaviour. They know how their consumers tick. They know the purchase habits, their likelihood of making a purchase, the ins and outs. Pretty much everything.