An intimate knowledge of the copy writing craft can help immensely.. but that is not what this post is about.
Its about how you can NATURALLY create a sales letter that blows up, and a massively effective product to go along with it.
Creating a product, even a valuable one... is not (initially) as important in terms of "sales", as the sales letter itself...
Selling STARTS with that, and you sell at your best when you are SOLD!
Being sold on an idea is the reason why you create a product. It's because you are SOLD, and you want to communicate that conviction to others, and to give them a chance to share in the benefits of said product, or knowledge..
So... What you write in the sales letter is simple, its all the reasons that you are "SOLD"....
You cant have a winning product if you cant write a winning ad about it! That's the fact.
It would be a stress to try and write a winning ad about something you are not sold on... but it should be UBER easy to write if you ARE.
I have several times created valuable products only AFTER creating a sales letter, in anticipation of the the product I was about to create.
I dont think its uncommon for successful marketers to create mind blowing sales letters first, then create a product to fulfill the promises of the sales letter.
You are nowhere, unless your sales letter is amazing.
My first product that I sold on the WF started by saying
Or something like that, anyway...
I was being honest and passionate, and I expected to make only 400 dollars, but I made $30, 000.00 !!!
The product was amazing and changed many lives, but it was the passionate ad that made it work.
How did I write that ad? By expressing why I was sold on the concept.
Ads are everything. Copy is everything. I dont suggest learning the craft of copy writing (however valuable) , as much as I do being sincerely passionate, and uninhibited in your ads. If you are sold, then you can sell it.
As far as how successful it will be?
I can only say this; when you are creating a winning ad, you KNOW it. When you get excited by reading your own ad, and when you feel passionate by reading it, and it moves you emotionally while writing it... then it will others too.
Facts are cold and dead... true passion can be FELT. Communicate THAT.
As far as how to create the product?
Simple; Create a product that fulfills the promises in your ad, but also;
When you create a product, do not just tell the facts, also encourage and build self confidence within the reader, and sell them on themselves that they can do it... or else you failed.
It takes more than a blue print to make your reader successful... you have to be their cheerleader...and build their energy... or your product is dead.
Its 50 percent blue print and 1000 percent selling them on themselves. There are a ton of blueprints out there... but there is more to it than that, if you want your reader to succeed.
Your product should be as moving as your sales letter.
Thats not the only way I guess... Many people create dead products and sell them like Wildfire... but that is the way I have to offer you, from my perspective only.
AND, if you can create that kind a situation, whereby you only sell things that you are SOLD on.... then you can bypass all the experience and training, and formulas that people say you should know.
If you believe what you are saying, you are quantum leaps ahead of the game!
You can start from nowhere, and come out of the gate selling like MAD!
This way it doesnt require much thought.... or study.... Only belief and the ability to communicate it... Which should be natural, if you really believe in what you are saying.
AND IT WORKS!!!