Taking My Digital Marketing Business To The Next Level

12 replies
Hi everyone,

I've been in the digital marketing field for over 8 years now. I don't have a digital nomad lifestyle although I would love one. Apart from this I decided to build my own personal website and are working to marketing myself online. I have a few questions before I begin.

I broke down my strengths and put them into a sellable package. They are (Content creation such as video production and graphic design, Facebook Ads, Email Marketing, Lead Generation, Social Media Content Workflows) This may be pretty broad but I can do a lot of things within all of this. With my two clients now, I produce a YouTube video for them on a weekly basis. I do email marketing for them, Graphic design, content workflows for social media on a monthly basis and consult with the president of the company to assure things are running smoothly.

My action plan is to take things to the next level for my self. Tonight I plan on revamping my website with adding on more work such as my email campaigns, and Facebook Ad videos to my portfolio for users to see them in action and what they look like. I wanted to package all this up. I am curious on how I should do this. Should I create 1 or 2 packages that I can sell on my website? Then promote them using Facebook ads? I'm curious about what is the best practice for me to operate at an independent level. Looking for insight and all help possible.
#business #digital #level #marketing #taking
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  • Profile picture of the author natostanco
    I am going to follow this post closely to see how far you've made it. I can';t give much insight or help but I hope that I can get inspiration from this.
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  • Profile picture of the author writeaway
    If you already have a client list, load their emails into a custom audience in FB, and run a LOOKALIKE AUDIENCE campaign
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    • Profile picture of the author natostanco
      Originally Posted by writeaway View Post

      If you already have a client list, load their emails into a custom audience in FB, and run a LOOKALIKE AUDIENCE campaign
      I've seen so many of these. Do the work?
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  • Profile picture of the author wisecoach
    Yes, it is good idea...package your skill and start advertising on facebook. What i advice you for great and cost effective result is that first you create engagement ads then once got some engagement go to next level.

    Create post around your service and then create engagement ads..as comment, share and like grow on your post ..sell grow.
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  • Hi, what are doing by creating a website to market and brand yourself is an excellent idea. The website represents WHO you are, WHAT you do and HOW you could help small businesses or even mid-size businesses who are looking to outsource or looking for someone with you capability at a more accessible cost.

    Honestly, I would think you could consider a small fraction of your budget (whatever it may be) on Facebook. Why small budget on Facebook ? This is because the nature of your business is not exactly that appropriate to be on a Facebook platform if it is related to something that is more of business service provider. Facebook is still very much a social network than business network. You see what I mean ?

    I would focus my energy and time doing it on LinkedIn instead. LinkedIn has many features that allows you build a credible presence in the business network that comes with many invaluable business connections. It is easier and more authentic to market yourself and your services with a face on LinkedIn and most importantly, you're IN the right business network !

    Give it a thought ;-)
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    • Profile picture of the author RollSolo
      Originally Posted by Margaret Low Tremolieres View Post

      Hi, what are doing by creating a website to market and brand yourself is an excellent idea. The website represents WHO you are, WHAT you do and HOW you could help small businesses or even mid-size businesses who are looking to outsource or looking for someone with you capability at a more accessible cost.

      Honestly, I would think you could consider a small fraction of your budget (whatever it may be) on Facebook. Why small budget on Facebook ? This is because the nature of your business is not exactly that appropriate to be on a Facebook platform if it is related to something that is more of business service provider. Facebook is still very much a social network than business network. You see what I mean ?

      I would focus my energy and time doing it on LinkedIn instead. LinkedIn has many features that allows you build a credible presence in the business network that comes with many invaluable business connections. It is easier and more authentic to market yourself and your services with a face on LinkedIn and most importantly, you're IN the right business network !

      Give it a thought ;-)
      I have a Wordpress theme that I built custom to my needs. I'm currently still working on it. I'm trying to figure out if I should run it as a portfolio website that displays my best work like Video, Photography and Digital Marketing work (Email Marketing, Facebook Vid Ad Examples, Content Workflows, etc). I'm not entirely sure how to lay it all out.
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  • Profile picture of the author Oww Cee
    Hi There -

    Don't be afraid to create and share pieces of information. It will help the image or brand you want to present. As possible, unlock the power of different platforms and never stop looking for new connections. Use those opportunities to achieve your goals.
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  • Profile picture of the author DABK
    How do you and your clients know you are successful?

    Originally Posted by RollSolo View Post

    Hi everyone,

    I've been in the digital marketing field for over 8 years now. I don't have a digital nomad lifestyle although I would love one. Apart from this I decided to build my own personal website and are working to marketing myself online. I have a few questions before I begin.

    I broke down my strengths and put them into a sellable package. They are (Content creation such as video production and graphic design, Facebook Ads, Email Marketing, Lead Generation, Social Media Content Workflows) This may be pretty broad but I can do a lot of things within all of this. With my two clients now, I produce a YouTube video for them on a weekly basis. I do email marketing for them, Graphic design, content workflows for social media on a monthly basis and consult with the president of the company to assure things are running smoothly.

    My action plan is to take things to the next level for my self. Tonight I plan on revamping my website with adding on more work such as my email campaigns, and Facebook Ad videos to my portfolio for users to see them in action and what they look like. I wanted to package all this up. I am curious on how I should do this. Should I create 1 or 2 packages that I can sell on my website? Then promote them using Facebook ads? I'm curious about what is the best practice for me to operate at an independent level. Looking for insight and all help possible.
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  • Profile picture of the author mylastvacation
    How are you planning to find your future customers?
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  • Profile picture of the author gluckspilz
    Since you have so many skills up your sleeves, I suggest you offer a 'Free Demo' so to speak.

    With your portfolio of two clients, it's definitely going to be a hard sell.

    If you offer your service for free, I'm sure you can close sales very easily assuming your work is great.
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  • Profile picture of the author kiera Berry
    All of the courses I've done on selling digital marketing services etc, have stated that selling your services via premade packages isn't the best idea.

    Because what if some of the services you've bundled into a package are uneeded by a business that sees your ad? It would perhaps be better to let clients pick and mix services and then you create a custom package for them. OR do a consultation with them and gather intelligence, see what services they'd benefit from and then create a package for them from there - then at least you're not assuming anything about what their needs are.

    Also you might find you'll make more money this way, as you'll be able to price on value, aka, fixing specific problems and not trying to bundle in an attempt give value by giving the best price you can.

    Take this with a pinch of salt though, I'm only relaying what I got told when I was looking to do what you're doing.
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  • Profile picture of the author RuskinF
    I would suggest you try creating engaging content for your prospects and interact with them regularly and start your freelanceship for less charge initially and then move on to better packages as your authority increases in the scape.
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  • Profile picture of the author Daniel Marquesz
    [DELETED]
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