But NOW... due to this or that, they are suddenly interested in washing machine ads. And the 6 couples see these ads everywhere. Especially the long-winded ones. The ones that go on and on about how great this washing machine is, what it can do, how it operates, etc.
After they buy a washing machine, they might look at one or two more washing machine ads, to make sure they made the right purchase. But soon, washing machine ads will become invisible to them again.
Next week... another 6 or 7 couples are going to be in the market for a washing machine ad.
Suddenly... it's the "Passing Parade"... thing.
YOU might be bored with your ads ... but in most cases, you're marketing to a passing parade.