Social media isn't meant to replace your website

by WF- Enzo Administrator
28 replies
Many startup marketers often assume they don't need a website, forego the latter, and just create a Facebook page. They often justify that their pages alone work, and don't see the reason for running a website. Here are reasons why you still need a website.

Socmed is limited
Social media sites don't have all the features needed, and often these are added only when there is public demand.

Websites outrank social media pages in SEO
If you search for, say "coffee shop", first-page result will show articles about coffee shops, not a link to a social media page. In fact, almost every organic listing that shows up is an article featured on a website.

Websites are universal
If you happen to only run a LinkedIn profile and not much else, remember that viewing a LinkedIn business page requires one to have an account, and not everyone has a LinkedIn account. In contrast, websites are accessible by everyone, and won't ask visitors to sign up just so they can view and gain access to your page.
#isn’t #meant #media #replace #social #website
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  • Profile picture of the author superowid
    In my country website is not required to make a business successful. In contrast, so many of local businesses are getting more profit just by using social media, even without email. Here, mobile number, whatsapp, instagram, facebook and youtube are the idols for them to make money a lot. All they need to focus on is their unique brand with local wisdoms.
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  • Profile picture of the author StefanP
    So far . A Landing Page and Social Media is enough for my business. It works great. I intend to make a web site but , I will see in the future .
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  • Profile picture of the author hsingh91
    Small business with compact budget and small number of customers can be managed without any website only with social media apps, but for a large business you need a website for better management of products and services.
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  • Profile picture of the author IGotMine
    Social media is great but you really have no ultimate control. You have much more control over your own site.
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  • Profile picture of the author Aaron Starc
    I agree with IGotMine you have lesser control over your asset on a social media platform as compared to your website. Yes, a social media profile with a landing page works well but it varies from industry to industry. Also, you would want to create a website for reasons like you might want to gather more business without paying anything to any platform and for this reason you need to do SEO of your site. Furthermore, there are many great reasons with which only a site seems preferable. Websites also create a of sense of credibility in the customer/client's business doing intent. Without a website, people lose a great deal of business of which they are unaware.
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  • Profile picture of the author depotgang
    Any marketer that thinks they do not need a website will fail. That simple
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  • Profile picture of the author DeclanBR
    I totally agree with this. You should definitely have your website, while social media account should be an additional source of information. For example, you could interact through there with your customers, have a nice portfolio of your work if that is possible, or promote some special discounts. At the same time, your website should be more official and informative, in the sense that a customer should find all the relevant information there, such as, for example, the price list or service list which you provide.
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  • Profile picture of the author Randall Magwood
    The idea that people are using social media pages alone as their sole source of revenue doesn't make sense. This reveals the ultimate flaw in the business owner in the fact that they don't know how to market a website - thus resorting to a platform to bring in 95% of income. Once a social media platform disables your page or this income source diminishes... so does your income.
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  • Profile picture of the author Jamell
    You nailed it ! This is one of the reasons why I have a blog to get unlimited flow of traffic from search that I wouldn't get having just an instagram page or Facebook page etc.
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  • Profile picture of the author writeaway
    With your own website, you ARE IN MORE CONTROL of your brand

    That's the long and short of it

    FB is a non-starter

    I use it now as a content distribution platform using many account "mirrors"

    Why?

    I was dumb enough to originally stick with ONE page and once I got it HUGE, FB's algo ensured people rarely saw my updates

    Not going to make that same mistake again
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  • Profile picture of the author lateswag
    I swear to god, I hope my clients all read this.. I own an agency and the clients I do digital marketing for thinks websites are useless. They all settle with Instagram and Facebook.


    I am only able to convince 4/10 clients of mine to finally get a website for their business.
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  • Absolutely. I cannot agree with you more. What you just said is indeed a big misconception by most.

    A website is tantamount to your store front, your business portfolio, your business/company profile and much more that social media are not able to 'showcase'and give more information.

    A social medium is like a digital radio to me where we connect with the target audience and offering updates. It's a platform for marketeers to 'speak' with their audience.
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  • Profile picture of the author thingstricks
    Social media can't replace the website. But it's better to associate them with each other.
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  • Profile picture of the author AddWeb
    As Today having Website is as much as important as having phone.
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  • Profile picture of the author hocksenzyme
    I think that they need both website and social medias.
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  • Profile picture of the author briley knox
    You need to have many way to get your business out there, websites, blogs social media word of mouth, business cards ect.
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  • Profile picture of the author venibbs
    Many see website as a long run investment. Most people just want to make quick cash with less stress. Many people are bothered by the stress of learning S.E.O optimization and skill sets.
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  • Profile picture of the author Shawb202
    I totally agree. A lot of new marketers believe that just using social platforms instead of website is better. I think most of them do that because creating website can seem difficult.
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  • Profile picture of the author omnidigit
    I wouldnt even rely 100% on social media. I know several businesses that have been banned (their FB accounts) by Facebook for no reason
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  • Profile picture of the author leanbe
    Of course, since the site makes a profit, social networks can also make a profit, but only with a certain topic, because from an economic point of view, of course, it is better to transfer traffic from social networks to the site.In addition, social networks are a good tool for "catching" traffic, but do not forget to translate it to your site.
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  • Profile picture of the author eXertPro
    Yes, you will have some limited access to some areas of FB. But you can fix by contacting on support. Thanks
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  • Profile picture of the author Angelina Gil
    It is correctly said that social media can't replace the website feature. Even though it is necessary to do social media marketing to increase customers on your website but you need to have your original presence online. The example of LinkedIn is great to explain the importance of building website.
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    • Profile picture of the author eXertPro
      Yes, I think so. But FB needs to change that to some user-friendly rules.
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  • Socmed isn't meant to replace your website.
    It only exists to devour your precious brain.
    That is why you clickin' like crazy all night.
    An' tamara, you dowin' zackly same again.
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  • Profile picture of the author rangevolk
    I totally agree.Social media is suppose to help boost your website.But not to replace it.
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  • Profile picture of the author smithmary01
    yes I think so but Facebook and Instagrams is very useful
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  • Profile picture of the author Fahad Javed
    Originally Posted by WF- Enzo View Post

    Many startup marketers often assume they don't need a website, forego the latter, and just create a Facebook page. They often justify that their pages alone work, and don't see the reason for running a website. Here are reasons why you still need a website.

    Socmed is limited
    Social media sites don't have all the features needed, and often these are added only when there is public demand.

    Websites outrank social media pages in SEO
    If you search for, say "coffee shop", first-page result will show articles about coffee shops, not a link to a social media page. In fact, almost every organic listing that shows up is an article featured on a website.

    Websites are universal
    If you happen to only run a LinkedIn profile and not much else, remember that viewing a LinkedIn business page requires one to have an account, and not everyone has a LinkedIn account. In contrast, websites are accessible by everyone, and won't ask visitors to sign up just so they can view and gain access to your page.
    Definitely agree.
    Not to mention if any of the Social Media platform decides to change their terms and conditions and your page is affected, you're automatically out of business...
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  • Profile picture of the author spartan14
    The website its the way to go because the website creates a passive income for years to come .If you just post on social media your post disapear very fast .But for example if you have a link a signature in your website it will there forever bringing you traffic for years
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