Survey Monetization?

by valleywide1997

Posted: 5 years ago 16 replies

INTERNET MARKETING

I ran a simple survey on Facebook and it went viral organically and locally in 24 hours, how do I use surveys to make money? There was an obvious demand for the topic the surveyed centered around..

In ran 2 ads on Facebook initially, but they only got 40 click total, the viral sharing from local people is where it resulted in over 5000 full survey submissions, inn 24 hours.

#monetization #survey

Sarevok 5 years ago

Are you following up with those who take your surveys?

After they fill out the survey, you could easily redirect them to a page that says something like this:

"Thanks so much for taking our survey! We'll email you shortly with the results. But first, we invite you to snag this 100% free XYZ that lets you ABC!"

On that page near the text (or something similar) you can sport a strong call to action promoting a CPA offer, an affiliate offer, one of your offers, or any offer that you wish.

Then, automate some fantastic email followups sharing valuable tips, insights, data, and don't forget some CTA juice.

Email # 1 - "You Won't Believe The Survey Results!"
Email # 2 - "What We Learned From Surveying XYZ Subscribers About ABC"
Email # 3 - Etc...
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- erealmz 5 years ago
  
  Building the emails around the results of said survey is a great idea. But I'm still wondering what the product would be and what value it could provide...
  
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  valleywide1997 5 years ago
  
  That's what I am confused on and I also don't want to piss them off, in 2 days I got over 3000 subscribers from the survey, and over 6000 survey submissions.
  
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- AffiliateRag 5 years ago
  
  What Sarevok says is spot on. Use the survey to collect email addresses thus creating an email list. All focus should be on using surveys to make money...therefore either create surveys that create a desire for a solution, and then provide that solution....or take your surveys and figure out what the best product to go along with the survey is and market that and similar products to your list (created by gathering the emails to send the survey results).
  As a last resort (lesser option than above) you could have the survey on a landing page and sell ads on that page for similar products to the survey.
  
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- valleywide1997 5 years ago
  
  Thanks, i get so overwhelmed though, I should have set this up, I already know the system I just keep getting sidetracked by other distractions like my job and other daily things. If I can eliminate distractions then I can fully complete the email capture and sales process as you described.
  
  This was a survey where I sensed a demand and deployed the google survey on Facebook, and the demand was very real. In a way, I think a google survey form can be used like a quiz-lander sales page...Facebook had no problem with it, as the link I used was directly to the Google Docs / Survey form and not a real domain/website...
  
  However, that said, Google did NOT like me using a Google Site as a landing page and actually suspended one of my accounts for directing traffic to a bare simple Google Site landing splash page. This wasn't a survey, though..FYI.
  
  Thanks
  
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- valleywide1997 4 years ago
  
  I forgot I posted this on here. This is a great idea, update, I generated over 75,000 emails from this campaign survey and I did nothing with the emails, can you believe this? It's been running since I posted this in Feb. The CPC per email opt in the 12-16 cent range.
  
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writeaway 5 years ago

You have to use a platform that enables you to put ads
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RuskinF 5 years ago

What Sarevok says is absolutely right. You should follow up on your surveys.
Try to interact as much as possible with your prospects and you could also solve thier problems by devising a product.
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Kay King 4 years ago

You posted about it - got some excellent advice - and did nothing? You wouldn't believe how often that happens.

So what are you doing TODAY? Is there any point to running an ad and collecting emails if you don't have a REASON for doing so?

Why not create a plan to monetize these emails and get it set up so it makes sense to keep this 'survey' running?
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- valleywide1997 4 years ago
  
  Correcting that now, my regular job became very distracting, when Covid started, we went to 12 hour shifts. Still on it.
  
  One thing I learned though, is surveys seem to attract much higher opt ins versus regular landing pages with classic copywriting.
  
  There's a "guru" that has a course on running surveys and building email lists, Merlin Holmes I believe, well I can say it works, and makes me want to buy his course to see what he has to say about scaling survey campaigns. Has anyone bought this person's course?
  
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Kay King 4 years ago

We don't recommend products on the forum.

One thing I learned though, is surveys seem to attract much higher opt ins versus regular landing pages with classic copywriting.

But - because you have not followed through as yet - you have no idea whether those are 'good leads' or not. If they are all freebie seekers, you may be wasting your time.

IMO - why would you bother to look for 'courses' to buy when you are already GENERATING leads and don't need to pay to learn how to do it????

Instead, focus on what you have - the leads you are generating and built an email follow up series to take advantage of those leads and monetize them.
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- valleywide1997 4 years ago
  
  That's a great question, probably lack of self confidence, thanks for pointing this out, need to work on that.
  
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Kay King 4 years ago

lack of self confidence

I think you nailed it!

You would not believe how many new marketers spend time 'getting ready to get ready to plan to do something'....

You - almost accidentally - have accomplished what many new marketers have a huge problem with - getting signups and leads. Totally worthless if you do nothing with them.

If you have a problem forcing yourself to move on this - suggest looking at the Warrior Path section here - look through mike meaney and savidge4 threads, writeaway and other threads where members have set goals, started a business plan and held themselves accountable HERE.

Doesn't have to be a big goal or long term - can be a one month goal where you choose products to promote - set up an email system to auto-send an email series as people sign up.

Good luck - push yourself to take action on this . It will be worth it.
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- valleywide1997 4 years ago
  
  I will do that, thank you! )
  
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ambyhendy 4 years ago

I am pretty new to all this so I am just curious about where you posted your survey on Facebook? Was it in a group or a public page? You said it was just a link to a Google Form correct?

Congratulations btw on all the submissions - that is pretty awesome results!
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- DanaLee 3 years ago
  
  Hey sorry haven't been here in awhile, anyways it was through paid ads, but that is very general, I had done a little testing and spending before I figured out what was working (FB ads) but then it went viral organically as people started sharing the post enthusiastically. There was a real need/demand for the survey matter in the region.
  
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