How do you repurpose old content on your blog?

by WF- Enzo Administrator
30 replies
We all have an archive of good content we've published or shared sometime in the past, and such content might have brought significant traffic to your site.

Another dilemma too is that one doesn't always have the writing fuel to just come up with an article on affiliate marketing and stuff.

What do you do with your old content? How do you put them into good use again?
#blog #content #repurpose
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  • Profile picture of the author johnpradeep
    In many cases, your original piece of content may have only made a splash with one group of customers. Repurposing the content for different mediums allows you to meet an audience where they are.
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    • Profile picture of the author Scaramooch
      What are some other mediums you use to meet customers where they are? You mean repurposing the content on Medium, YouTube, Reddit, social media, etc? Also, once you repurpose the content, how do you drive those users back to the post?
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  • Profile picture of the author Medon
    You can also rewrite and give them a new approach. They will still load your site with traffic.
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  • Profile picture of the author depotgang
    I don't repurpose I re-post.on Twitter and Facebook. My content is schedule to respost every 4 months. It revitalizes and drives new traffic with no effort.
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  • Profile picture of the author Scaramooch
    I've been flirting with the idea of turning old blog posts into podcast episodes or YouTube videos (if they are good). Has anyone done this before?
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    • Profile picture of the author TobiMDD
      Originally Posted by Scaramooch View Post

      I've been flirting with the idea of turning old blog posts into podcast episodes or YouTube videos (if they are good). Has anyone done this before?

      yes I'm doing this right now.
      But I do it immediately.


      That means I write a blog post, then I record what I wrote down, publish it as a podcast and then I make a video from this audio file for youtube.


      This way I'm getting traffic from 3 places without any extra work.
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      • Profile picture of the author DABK
        Converting a post into a video seems like extra work to me.
        How long does it take you to convert?

        Originally Posted by TobiMDD View Post

        yes I'm doing this right now.
        But I do it immediately.


        That means I write a blog post, then I record what I wrote down, publish it as a podcast and then I make a video from this audio file for youtube.


        This way I'm getting traffic from 3 places without any extra work.
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  • The only way is to keep fresh, quality and unique content of around 2,000 words, to make it easier I break the article into 6 chunks of 300 words, that's about 3 pages.
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  • Profile picture of the author Dave Earley
    Originally Posted by WF- Enzo View Post

    We all have an archive of good content we've published or shared sometime in the past, and such content might have brought significant traffic to your site.

    Another dilemma too is that one doesn't always have the writing fuel to just come up with an article on affiliate marketing and stuff.
    Personally, I chose a niche I already used and enjoy doing on a daily basis. Such a niche provides seemingly endless supplies of content. It's just a matter of writing, taking photos (or videos), and doing some research to ensure the work is found, or recognized. I often get ahead of myself and create content without doing a ton of research to begin with because I generally discuss places (for the most part). I've noticed this may result in older content which goes unseen leading to the latter part of your post.

    Originally Posted by WF- Enzo View Post

    What do you do with your old content? How do you put them into good use again?
    I'm also interested in a few options because I'd like my "lesser" posts to improve in the rankings. I notice most people who have responded here, have not exactly provided an answer.

    I've read that updating posts is one thing that helps these days. Not in terms of spell checking, or rearranging sentences, but actually adding more content, keywords, or specific information relevant to the post. This is one thing I try to do, especially if my article is in the form of a location based guide. If it's something one cannot simply update, maybe it can be combined with other smaller posts, forming a slightly different topic?

    Again, I'm interested to know as well. I'm sure there are a ton of posts floating around out there which could use repurposing.
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  • Profile picture of the author ameliaearhart9
    Some are worth more, for a variety of reasons:

    1. more in-depth
    2. more shareable
    3. higher conversion rate
    4. resonates with readers more
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  • Profile picture of the author DanielHornaeus
    Use the ACE Method

    Adjust. What needs to be added, removed, or re-worded?

    Combine. You may be able to combine related or unrelated content to provide new value and meaning.

    Expand. Is there an opportunity to expand on something you've already done in order to dig deeper into that topic?

    But how do you identify your top-performing content?

    Easy, use Google Analytics.
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  • Profile picture of the author Jason Kanigan
    Originally Posted by WF- Enzo View Post

    We all have an archive of good content we've published or shared sometime in the past, and such content might have brought significant traffic to your site.

    Another dilemma too is that one doesn't always have the writing fuel to just come up with an article on affiliate marketing and stuff.

    What do you do with your old content? How do you put them into good use again?
    I have a sales & marketing blog that has been around for six years.

    That means there are topics from 2014, 2015, 2016 that I discussed at an expert level back then... and in sales, human nature doesn't change.

    So it's easy to return to the topic and...

    1) offer a "new perspective / what I learned since then" post

    2) expand on the original focus and in a different direction

    3) turn it into a video (I did this in 2016-17, producing a series of 96 videos)

    4) add two topics together into one new post, and compare/contrast/show how they play together (or don't)

    5) assemble past posts on the topic, or related topics, into a Super Post and use that as cornerstone content to really pull in qualified traffic.

    There are more possibilities, but these are off the top of my head.
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  • Profile picture of the author Jeff Lenney
    Nothing fancy here, just update the date to be more recent (this month, as opposed to when you posted it 2-3 years ago)


    Add a Video (embed one from Youtube, doesnt' have to be your own, just as long as it's not a direct competitor)


    That's often enough to rank you higher in Google.
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  • Profile picture of the author tommen
    Hi everyone,
    I guess all of us have this problem. Writing content is one of the most important things to do, apart from building an email list, to get targeted traffic. The content should of course be "ever-green", but at some point you notice that that particular post is no longer indexed, traffic goes to zero.

    Here is what I do:

    1. I use a free tool called Uber Suggest, by Neil Patel - (neilpatel.com/ubersuggest/)
    I try to find a keyword phrase closely related to the original one on my post. A similar keyword phrase can have a lot less competition and more searches. I then re-write the entire post and add more content to it, so it has at least 1,000 words. This makes the post 100% unique.

    2. The next thing I do is ping the post using a tool called PrePostSEO (prepostseo.com/ping-multiple-urls-online).

    3. The last thing I do is make a Pinterest pin about the post. Canva.com is a great free tool to use if you want high quality pins. I have noticed that Pinterest is more intended towards other niches than online marketing or make money online, but you can get a really powerful link back to your site, so it is worth the effort I think.

    4. Making a YouTube video and linking from the video directly to the post is a good idea. Personally, I have no interest in video making even though I know how important it is. There is a tool called ArticleVideoRobot that makes the process really easy. There is a monthly fee.
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  • Profile picture of the author Medon
    I am not sure whether it is a good strategy or not. But I have seen website owners spin articles. It makes the old content fresh and can help drive traffic to the website.
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  • Profile picture of the author Zunaed Shahriar
    I prefer auto re-posting system. Draws traffic like nothing else.
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  • Profile picture of the author umer millimeter
    I think old content should not be reposted again to another blog website
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  • Profile picture of the author SiteNameSales
    I'm a Lumen5 fan when to comes to repurposing posts into video. Free version might be all you ever need.
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  • Profile picture of the author myob
    There is virtually no limit to publication sources for old content or articles. And it really doesn't take many articles at all to drive massive targeted traffic. For any given commercially viable niche, there may be thousands or even hundreds of thousands of relevant online/offline publications. Publishers are almost always hungry for quality content to provide to their reading audiences and subscribers.
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  • Profile picture of the author Janvi Arora
    Repurpusing old content is the best practice to improve traffic from new trendy keywords.

    We used this technique to gererate traffic for few more relevant keywords and we received good amount of traffic for those keywords.

    Process -

    1. We added new keywords and their synonyms in the content (Increased 300+ words content)
    2. Modified meta tags with using old + new keywords
    3. Added internal linking for informative blogs
    3. Generated few quality backlinks for new keywords + their synonyms
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  • Profile picture of the author thescrrr
    Upgrade your content if you can, and repost old content on your social media channels.
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    • Profile picture of the author Medon
      I agree but i suggest that the content should be rewritten first before it is posted.
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  • Profile picture of the author jjshouse
    Can push achieved contents by write related contents and marketing them on social media or can write new one related and link archived contents so both contents will work for you and get user attentions.
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  • Profile picture of the author AliceStyles
    I have recently started updating all the blogs which performed good. I try to update all its keywords, images, and backlinks which have helped me a lot.
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  • Profile picture of the author Randall Magwood
    Here are a few way's i've repurposed my blog content:

    - Turned them into Youtube videos
    - Turned them into podcasts
    - Distributed them to webmasters for syndication
    - Became a freelancer and re-wrote them
    - Sold them as PLR material
    - Combined them into PDF's and uploaded them onto document sites

    These are just some of the few ways i've repurposed them.
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  • Profile picture of the author Bjarne Eldhuset
    Here are 10 super easy roundup blog posts to make if you have a lot of content on your blog already:
    1. My best posts in march 2020
    2. My most read posts in march 2020
    3. The most popular posts on this blog in Q1 2020
    4. The most popular posts on this blog in 2019
    5. My most controversial posts of 2019
    6. The most discussed posts on this blog in march month
    7. My most shared blog posts & why I think they were shared
    8. This single blog post got __% of my blog traffic in week 14
    9. 5 blog posts that got no traffic, and the new title I wrote for them
    10. Funniest spam comments of march
    11. etc

    You basically roundup a few of your own posts, comment on why you think they are popular, discussed, controversial, shared etc, what are the takeaways/learning points, what you plan to do based on this newfound knowledge etc.
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  • Profile picture of the author LauraWilliams
    For me it's about looking for new research or reports on the issue. Unless your site is just news, you can always change a couple of things and phrase it in a different way so it is fresh news.

    Change the title of the article to the new year. Best restaurants in London for 2020, or even change the keywords, people look for different things as the time pass.

    I hope it helps.
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  • Profile picture of the author writeaway
    Turn them into videos

    Search engines are sending less traffic to forums IN GENERAL

    Using classic WF as video 'scripts' can help WaFo tap into a new traffic source
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  • Profile picture of the author Maca56
    I am posting links on them to my new page I am creating on almost daily basis, so that way of good inner proper interlinking simply helps me in every other possible way on that scheme of doing things, let's move on with that further in life.
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