So, the company I work for has been doing ads on both Facebook and Instagram through Facebook Ads Manager. However, I've been noticing that the reach for ads that we run on Instagram only has been included as my Facebook Page's reach when I go to Facebook Insights.
One quick example: on a certain day last month, my team ran an Ad on Instagram only which had 53k users reached.
On that very week, we did not have any other activity, organic or paid, in any of the platforms. And when I went to Facebook Insights, I can see that my Facebook Reach on the same day was something extremely close to the number of users reached on Instagram.
I have the feeling that the reach for our Instagram Ads are being counted as Facebook Page Reach.
Does anyone know what can possibly be going on?