How do you set up a "funnel" with upsells and downsells?

8 replies
Hey, I just recently made a change that I've been talking about doing for over a year now. I took my one MASSIVE product, and turned it into 6 different smaller products, with the option to get the full thing for either $15/month or $149/lifetime...

I've been wanting to do this for a while now because it gives me the option to offer upsells. For example, maybe someone buys "product 1" for $59, and I could let them know about the $149 deal...

I'm not sure exactly how to approach this though. I figure that if someone was on my site, they would know very well about the "full access deal", because I have links pointing to it everywhere on the site. Therefore, it would just be an annoyance to "remind" them again after purchasing a product.

Also, how would I offer "downsells"? Is that some sort of a pop-up that displays after they attempt to click away from the "full access sales page" or even an individual product sales page (maybe downsell to my $19 ebook)?

The only service that I'm using right now is Memberpress, which is what I use to protect my content. There's no option to implement "one click upsells". Someone would have to fill out a full checkout/registration form twice in order to buy 2 products.

So I'm just wondering how I might go about thinking about some sort of upsell/downsell funnel.

Thanks!
#downsells #funnel #set #upsells
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  • Profile picture of the author bobdre
    I use Cartflows with wordpress
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  • Profile picture of the author Chris-
    JVZoo makes it easy to implement a complex funnel, with as many up-sells and down-sells as you want.

    It's free to join and they take 5% commission on sales.

    Chris
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  • Profile picture of the author Bjoern1
    There is also PayKickstart. It costs a fixed monthly price and therefore is not charging a sales percentage, like JVZoo or WarriorPlus do.
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  • Profile picture of the author Monetize
    I would not do any downsells, only upsells. So if I had
    six products, I would offer the $19 item first and then
    have a one time offer for, as an example, a $49 deal
    that has a couple of products, a $97 package that has
    four items, or the $149 deal that includes everything.
    This way they choose what they want and how much
    they are willing to spend. Then to the customers that
    bought the smaller packages I would send them an
    automated email after a couple of days offering them
    the items that they missed out on, and throw in some
    bonuses to get them to buy some more.
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  • Profile picture of the author sirtiman
    Just find out how's your customers are buying as many as your smaller packs. If your customers buy product no. 1 the next are brainstorming to get the no. 2 and the next... So, your customers can get more values with having your all total complete packages.
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  • Profile picture of the author Ettienne
    JVZoo or Warriorplus both make funnel setup pretty easy
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  • Profile picture of the author Mabu Map
    Oh man. WarriorPlus must be perfect for upsell and downsell set up
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  • Profile picture of the author aktar al
    Jvzoo or warriorplus both are a good for setting up upsells and downsells. I am planning to launch with one of this platform
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