It's tough to sell real products---cars, furniture, tires, bolt cutters, etc.
But "dreamy" products are an easier sell.
But now that the C virus is here... and the market chain supply is breaking down... real, hard core products may be making a comeback.
All the dreamy products depend on long-copy, direct marketing, methods to get sold.
Real products typically don't lean on long-copy, direct marketing methods... but those folks who use long-copy to sell real products, do well.
EXAMPLES: Remember the old ads from Banana Republic: Long copy.
The old Sears Roebuck catalogs: Long copy.
4-Day Tires: Long copy.
Sam Fishbien's Furniture Store, in Denver: Long copy.
My point here is... it could be real products will likely come back into vogue. And long-copy will give you an edge.
Bankers and paper shufflers can't rule the world forever.
Sooner or later, it's the simple things that matter.
Compost is our future.