REAL PRODUCTS VS HOPIUM PRODUCTS

For the longest time, we in the direct marketing community have known that it's easier to SELL vague products than real ones.
It's tough to sell real products---cars, furniture, tires, bolt cutters, etc.
But "dreamy" products are an easier sell.
But now that the C virus is here... and the market chain supply is breaking down... real, hard core products may be making a comeback.
PLEASE NOTE:
All the dreamy products depend on long-copy, direct marketing, methods to get sold.
Real products typically don't lean on long-copy, direct marketing methods... but those folks who use long-copy to sell real products, do well.
EXAMPLES: Remember the old ads from Banana Republic: Long copy.
The old Sears Roebuck catalogs: Long copy.
4-Day Tires: Long copy.
Sam Fishbien's Furniture Store, in Denver: Long copy.
Etc.
My point here is... it could be real products will likely come back into vogue. And long-copy will give you an edge.
Markets change.
Bankers and paper shufflers can't rule the world forever.
Sooner or later, it's the simple things that matter.
Compost is our future.
Just thinking
Linwood
one cup