Turn the Tables on These Kind of Marketers

by TiffanyLambert

Posted: 14 years ago 17 replies

INTERNET MARKETING

Hi Warriors!

I was taking my little girl to the dentist this morning when I saw a quote in Reader's Digest and it was a great lightbulb moment because it made me think of how it applies to our industry.

Here's the quote:

"Don't show off. Impress."

How many marketers can you list who show off WAY too much - much more than they worry about impressing with quality?

The affiliate check videos bragging about how much they made.
The cute pics of them on the lawn of a mansion.

Puke.

That's all well and good. We all want to know that the dream is possible - but now give me a list of marketers who truly IMPRESS you. The ones who knock your socks off. Not just brag and expect you to fawn all over them.

As a buyer, start asking yourself if this person has done anything to impress you other than showcase his or her bragging abilities and/or Photoshop skills.

As a seller, start living by this motto. People are much more likely to stick around for the long haul if you consistently impress them with your knowledge, your willingness to help, your ethics, your cutting edge insight, etc.

Don't show off. Impress.

Tiff

#kind #marketers #tables #turn

Kunle Olomofe 14 years ago

Tiffany,

Well put. Cheers for that.

Kunle
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Fernando Veloso

14 years ago

Hi Tiffany

I guess there's "market" for everybody cause newbies love the mansion pics and videos (thats why they buy the dream), while senior IMers prefer other qualities.

But you're right. Again!

Fernando

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sam12six

14 years ago

Originally Posted by Fernando Veloso

I agree completely. That's why so many of the "Aren't you sick of <Insert Marketing Technique>?" threads are so funny to see here. We study marketing and get overloaded with these techniques, but the average consumer is a different story.

It's like how a new person considering the business wants a complete roadmap and system for $4, but an experienced marketer is willing to pay plenty for one specific technique that will bring a good return.

I'm personally glad people use the pictures of a guy leaning on a Ferrari, adsense checks for $62,000,000,000, and stories about how they were eating garbage but learned to click a mouse once a month to make thousands. I consider these a public service to experienced marketers telling them, "This product is not for you".

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Jagged

14 years ago

Originally Posted by TiffanyDow

That's all well and good. We all want to know that the dream is possible - but now give me a list of marketers who truly IMPRESS you. The ones who knock your socks off. Not just brag and expect you to fawn all over them.

I see a lot of agreeing but I do not see a list of marketers names forming...

Maybe because marketers...for the most part....do brag & exaggerate...they have to! Most are selling the same thing 5000 others are. How else do they stand out from the rest? The expectation is what drives them...

But can one impress.....without expectation....that will be a mighty small list...

Kevin Riley & Paul Myers come to mind. They are 2 marketers who impress by their information, direction & value they offer others...and continually have been for years....that wow's me.....for me...that sets the standard to shoot for.

'Ken

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homenotion 14 years ago

Hey TIffany, I completely agree. The trouble is a lot of marketers don't really know the difference, I don't think. They think that being impressive means showing off.

To me being truly being impressive means to bring awe and admiration and showing off doesn't really do that. Showing off is more like exessive pride which is really kind of a turn off. It would be to everyone's advantage if marketers realized the difference.

Thanks for that!
Liz :-)
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TiffanyLambert

14 years ago

Hey Ken!

I'll name a couple of people who impress the hell out of me - and I think it's fine to brag as long as you're impressing along the way. My point is I see some marketers worrying about bragging RATHER than impressing LOL

Craig Desorcy, James B Allen, Allen Says, Craig Kaye, Jimmy Brown...I have a longer list but I just woke up from my "I'm an Internet marketer so I sleep when I damn well please" nap.

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Charann Miller

14 years ago

Originally Posted by TiffanyDow

Jimmy D. Brown is awesome, he's a guy that lives what he teaches and really knows his stuff.

I also like Sean R. Mize, another solid guy who walks the talk.

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MarkH45 14 years ago

Tiffany, I can definitely see where you're coming from but at the same time I sometimes feel people don't know how to use the information they've been given.

For instance, just this morning I posted a thread here on the forum: http://www.warriorforum.com/main-int...ands-more.html

I then sent an e-mail to my list: How I made $3,700 but lost thousands more...

I had 10 people unsubscribe and I also received 2 hate filled e-mails. I was just laughing all morning how some people don't see "value" in anything.

But that's ok, I pretty much laid out how to get your product on 129,000 websites... If someone wants to do this they can achieve the same results (Google search doesn't lie)
and make a little money.

Anytime I see a "guru" video and a chance to sign up for a free report I do it. (Whether they brag or not.) I try to always look for value in everything...

- Mark Hess
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- JohnMcCabe 14 years ago
  
  I pretty much agree with the list that's shaping up here. I'd like to add Big Mike to the list.
  
  Thanks
  
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sbucciarel Banned 14 years ago

There are two email lists that I have not unsubscribed from and don't intend to.
King of Buzz Marketing, Dean Hunt and Paul Myers
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archiebunk 14 years ago

True what you say.
As you can see I'm a noob but when these marketers send me all this stuff with all that they made. That dont impress me.
If you want me to buy just tell me how to do it and keep the HYPE to your family and friends. I don't need it. And of course, everybody is always better than the next guy, don't show me how much you made because not eveybody can do the same thing. Just prove to me that your better. Just listen to Jimmy Brown, He shows what might be possible to make and not all the hype and bragging on how much he's made.
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- dozierdd 14 years ago
  
  I agree with you all. Clickbank snapshots are just a blur to me. It's just madness.
  
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- Paul Myers 14 years ago
  
  I just had a phone call from a fellow Warrior, named Lance Johnson. (Fortunately, I picked up. Very smart guy. Had me thinking full speed, the whole time.)
  
  Anyway... We got to talking about something very close to this topic, and there were four names that came up: Allen Says, Marlon Sanders, Jimmy Brown, and Mike Fortin. Great, usable content, on a consistent basis. Allen doesn't really have a "list," but you see his stuff in the War Room.
  
  Jeff Walker didn't fit the context of the discussion, but I'd add him, too. I learn from those guys. Even that cranky old admin character...
  
  Paul
  
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  Wayne Cochrane 14 years ago
  
  I also agree with you Tiffany!
  
  But I would add the (ubiquitous!?) graphics (headers, footers etc) with the pics of money everywhere to the list of distasteful over-the-top unnecessary UNimpressive marketing tactics!
  
  (Do you dear reader get impressed by pictures of what looks to me like monopoly money? [But maybe it just does not look real to me because I am not very familiar with American money?] Does anyone get impressed by photos of piles of money? Why do so many marketers use them? Has anyone ever split-tested the effects?)
  
  When I was a complete newbie I found (as I do now) the pictures of the sports cars, the mansions, the money etc (and let's not forget the cocktails and the laptop on the tropical beach! Ever tried actually working while peering at the screen of a laptop in bright sunshine?) completely repulsive. I have an immediate negative reaction to the marketer who is either shallow enough or manipulative enough to resort to such ridiculous tactics!
  The use of such infantile tactics immediately kill almost any chance of making a sale to me.
  
  Fortunately there are marketers who do not stoop to such tactics and who provide useful information without the hype.
  
  Yes, Jimmy D. Brown and Paul Myers.
  
  I have also found Anik Singal, Brad Callen, Brian Clark, Eben Pagan, Ryan Diess, Eben Pagan, (and yes, Frank Kern), Frank Walker, Harvey Segal, Michael Rasmussen and Travis sago useful without being too over the top. There are others, I could go on, but I must draw the line somewhere! (I know some good useful names have just jumped out of my brain!)
  
  Frank Haywood has been particularly useful (and unexpensive!) for me.
  
  Chris Farrell has been a breath of fresh air and I like Ari Galper for his attitude and his integrity.
  
  Wayne.
  
  Thanks
  
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Gringo 14 years ago

Tim Gorman He never taught me anything but OMG could he impress the heck out of anyone with some major quality. I worked for him when I was stationed in Southern California. He still has a lasting impression on me and its 1 of the main things that keeps driving me in this market. (Even tho I still stink) lol
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TomJonsRocks 14 years ago

Hey Tiffany,
You make some very good points. Unfortunately, we live in a society driven by hype. But yeah, I too am sick of flashy banners of guys in expensive cars parked in front of fancy houses - Yawn...
Before one wastes his/her time studying under yet another so called guru (or even clicking on one of their stupid adds), look for sincerity. Is this person offering anything of value in their personal blog or website? Can you find other online recourses, good or bad, about him/her. Remember the old adage - "No one cares how much you know until they know how much you care".
If the truth be known, there aren't too many secrets to making it on the Internet. Write good content for your sites, contribute to discussion groups, submit quality articles to directories, and Build a List!
The sooner the online community recognizes these truths, the sooner the "all flash/no substance" guys will be extinct!
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