by Dario2
11 replies
I'm working on something unusual, I dare to say something that haven't been seen so far (at least I couldn't find idea+execution nowhere online, maybe I'm wrong).

I would like that to be covered by news portals. Of course there is an option to pay for it but that's not what I want. I'm doing it for fun and I want it to be covered by news portals because journalists find it interesting.

I understand that I need to send dozens of emails, doing follow ups... I did just that. I'm from Croatia and I contacted minor and major news portals. I sent around 40 emails and I followed up on each of them within 3 days. I was sending mostly to general email of each portal, something like "newsdes@..."

I didn't get any response. I expected that. I was wondering how to approach news portals. Are they really getting so many emails per day that they can miss my email or ignore it? I have seen news portals publish really really useless articles every day.

What is it that journalists see as valuable news, how to "make" them respond to me?

It might be that Corona virus is currently on spotlight so nobody is interested into anything else
#attention #media
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  • Profile picture of the author ryanbiddulph
    Hi Dario,

    What do you do that makes a news maker want to feature you in front of 20 million Americans?

    Why do you do it so well, that garners 20 million folks to watch what you do?

    When you get super duper good at what you do and build your friend network, they come to you.

    Never pitched a soul save a gate keeper at the 2 million member Positively Positive community, and Forbes, Fox News, Entrepreneur and Virgin, featured me. They came to me. My network, content and story put me on their radar.

    That's my approach at least

    All the best!

    Ryan
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  • Profile picture of the author kilgore
    I'd recommend two things:

    1. Do some research on writing a good press release. Don't just pitch a story, make it really, really, really easy for an overworked journalist to basically copy and paste what you wrote into their article. For one thing, the easier it is to write the story, they're more likely to do it. For another, having your own words used allows you to get your message accross in the way you want to deliver it. Of course, there's no guarantee that they won't rewrite/reword things -- or even feature your story at all -- but writing a good press release will make your story a lot more likely to be featured.

    2. Not only find the publications that are running stories similar to yours, but find the actual journalists who are running stories like yours. Then find those journalists' contact info (it's often at the bottom of articles they write) and pitch them directly. I'm not at all surprised that writing generic email addresses isn't getting you much response. I'd also recommend pitching a variety of outlets -- both big and small. Obviously getting your story picked up by the New York Times would be great, but even a local paper or good blog might turn out to be a good hit -- and might lead to other outlets picking up your story in the future. I'd also suggest that for the kind of work most of us are doing digital media are far superior to older media such as TV. Sure it would be cool to show your friends that you were on CNN, but if you're looking for clicks, digital media will usually deliver a lot more. For this reason, I'd also not rule out pitching large social media pages.

    Good luck!
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  • Profile picture of the author umc
    Join HARO (helpareporterout.com) where journalists are actually looking for people with stories about certain subjects, or experts, or whatever. They come to you in that scenario instead of you going to them. I believe it's free to join and you get emails daily with what journalists are looking for.
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  • Profile picture of the author depotgang
    Yeah a good Press Release on PRWeb will work. It cost some money, but Ive gotten some client TV exposure and national press. You have to part with money, but if your serous is really works well.
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  • Profile picture of the author cloudlync
    I can say a Press Release with NYDigital.io worked well for my clients ...a good exposure and a natural SEO for they website
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  • Profile picture of the author Medon
    The lackluster response may have resulted from the fact that perhaps what you consider to be something new may not be. I wish you shared it here so that we advise you on what you ought to do to get the attention of the news portal.
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  • Profile picture of the author EdwMarketing
    Hey Dario,

    Here are some quick tips for you:

    1) Make sure your story is newsworthy - would it be something that you would read yourself or simply skim past? A couple of questions to ask yourself before writing a press release:
    • Is the story new?
    • Is it something unique or unheard of?
    • Can you imaging your customer taking about it in a restaurant?


    2) Understand what type of content your target websites and media are writing about. Does your story fit the topics that they usually cover?


    3) Use the 5 W's technique. In 20 words, try to answer questions like: the who? The what? The when? The why? The where?

    Your opening line should summarize the entire story pretty much.


    4) Write a strong headline. It can be the difference between your email being read and being deleted.

    Try incorporating a couple of these aspects into your headlines: urgency, uniqueness, ultra-specificity and usefulness.

    No need to use them all, but usually the more, the better.


    5) Be concise with your press release. Make your sentences short, straight to the point and easy to read. Keep your entire text to 300 or 400 words at most.


    6) Bullet points and numbering the most important parts of your text will make it easy to read.


    Hopefully this helps!
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  • Profile picture of the author Randall Magwood
    One of the easiest things that you can do on a small scale is produce press releases. PRweb is an industry leader and make your press release news worthy, and is something that's attractive enough to gain the attention of a news portal thats related to what your website covers.
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  • Profile picture of the author Dario2
    Many of you are talking about press release. I'm wondering is press release going to get me real value or just generic "exposure".

    I remember I published PR few years ago. It got me nothing, my story was published on some sites/blogs and that's it. It was published like some generic news, sites/blogs were pretty unknown
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  • Profile picture of the author link201
    social media will make the traditional press come after you
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  • Profile picture of the author smithmary01
    Social media is the best attention platforms for sharing the traditional press.
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