A 234-respondent survey in the UK found that 63% of marketers believed that their brands could be compromised due to the need to work remotely.
The survey was conducted by Marketing Week at large organisations. It found that 32% of the respondents believe remote working was rare until recently, when COVID-19 quarantine measures have been enforced. 92% meanwhile, believed that remote working will become common soon.
While marketers have genuine concerns about how their working teams will manage remote work during the quarantine, only 10% believe that their organisations would be compromised should everyone work remotely.
What about you? Are you part of an organisation that has been implementing remote working ever since? Chime in.