Some marketers fear that remote working might affect brands

by WF- Enzo Administrator
14 replies


A 234-respondent survey in the UK found that 63% of marketers believed that their brands could be compromised due to the need to work remotely.

The survey was conducted by Marketing Week at large organisations. It found that 32% of the respondents believe remote working was rare until recently, when COVID-19 quarantine measures have been enforced. 92% meanwhile, believed that remote working will become common soon.

While marketers have genuine concerns about how their working teams will manage remote work during the quarantine, only 10% believe that their organisations would be compromised should everyone work remotely.

What about you? Are you part of an organisation that has been implementing remote working ever since? Chime in.
#affect #brands #fear #marketers #remote #working
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  • Profile picture of the author Medon
    Remote working is certainly the new kid on the blog. Going forward will see more firms allow their nonessential tasks performed remotely. It saves on space and reduces expenses considerably.
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  • Profile picture of the author thefreedomchaser
    This will be well and truly proven/disproven over the next couple of months. Everyone in the world will be remote working for at least a few weeks, maybe more, it seems.



    It will be interesting to survey the leading brands in a few months time and collate their feedback. What do you guys think? I think brands breed culture, and if the brands are strong enough the tone permeates throughout all touchpoints, whether it's a blog post written from a desk in the office, a cafe down the road, or a diner on the other side of the world. Brands without a strong identity on the other hand, cannot replicate this for the long-term.
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  • Profile picture of the author Kay King
    234-respondent

    Extremely small sampling - and seems to be a rather shallow 'study'.
    The alternative is ....no one works at all. Is that going to help the 'brand'?


    My guess is many companies will discover they can effectively utilize more 'remote workers'...whether that will be good or bad for the careers of those workers remains to be seen.
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  • Profile picture of the author RuskinF
    Remote working may create a little loss for the businesses but they will give non-conventional workers and their employers a benefit.
    As the travel expenses and the space consumption at the traditional business would come down. So would other unnecessary costs.
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  • Profile picture of the author King Manu
    I don't think this will hold up strong after the covid-19 problems are over, especially if companies will see less productivity from their employees.

    Sure, now it's better than to have no work force, but I don't think companies were prepared for it, and therefore it will be a very inefficient way of working for many.

    In the best case, they will be more prepared for situations like this.
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  • Profile picture of the author myob
    This may seem like skewed sampling. We are seeing a major shift in the economy. For example, there is currently a boom in home business, affiliate marketing and particularly in major MLM companies. In my own business (MLM), I am getting record numbers of new distributors.
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  • Profile picture of the author smedia11
    I've seen a few studies floating around that show working from home is more productive for many factors.

    This article from hub spot has some very interesting statistics that show why:
    https://blog.hubspot.com/marketing/remote-work-stats

    I think businesses are afraid people won't actually do work - but it doesn't seem to be true at all.
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  • Profile picture of the author Florence Clark
    In the beginning taking quarantine measures and transitioning to working from home was a little unexpected for our company.
    Then We started using Worktime. With worktime we've been able to organize our work process . We also use platforms like Trello and BlueJeans to manage the entire work process.
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  • Profile picture of the author Medon
    Currently everyone apart those offering essential services are working remotely Thanks to the corona virus. I would love to look at the statistics at the end to see the gains.
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  • Profile picture of the author agmccall
    how the hell could someone working at home have any effect on a brand. They do the same damn thing

    al
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  • If'n you Zoom rn, remote workin' prolly juicin' your brand till it squirts.
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  • Profile picture of the author Elvis Michael
    Just like most other drastic changes, it's all about adapting. Those who don't adapt to remote work should probably reassess the very industry they focus on.

    Remote work isn't suitable for every single market, but you'd be surprised with the amount of things one can accomplish while remote. Adapt.
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  • Profile picture of the author areawala
    Its not good for big brand, because people can't concentrate their work from home.

    Team work and team motivation concept hurt.

    But best part for employee point view.
    Save Travel cost and time.
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