With my current site, I sell about 2 to 3 "lifetime memberships" per day on average at a price of $59. In my opinion, the amount of value that I offer is absolutely ridiculously cheap. $59 gives access to 5 years worth of work which is 19 complete courses, thousands of videos and hundreds of in-depth articles. On top of that, I keep adding more and more content to it consistently.
People like getting all that for just a one-time fee of $59, so that is why I make a couple sales each day.
After experimenting with different price models, or breaking the content down into smaller pieces in order to make multiple "products", I've concluded that it is probably best to just leave what has been working alone.
I don't use any paid traffic for this site. I tried FB ads once, but didn't have much luck. Then again, I never really tried very hard either. I did well with building organic traffic from YouTube.
That said, I want to build a second site that consists of just 1 course. This course will have completely new content, not found anywhere else. However, it will still be on the same subject matter as my first site (guitar lessons). This will be maybe like 20 to 50 videos.
I will drive traffic to this course entirely through FB ads. I will focus all my efforts into optimizing paid traffic campaigns pointing to this new 1-course website. Since I already have money coming in from site 1, I can afford to spend some money testing ads.
My questions are regarding those who have already bought my current product from me:
1.) Won't people question why I'd be selling a separate course that has so much less stuff for around the same price as my main site?
2.) Will this pi$$ people off that are currently lifetime members of my 1st site?
3.) Maybe I'm overthinking this and no one really cares. If they liked my 1st site (which most of them do), then maybe they will buy this new course?
I'm wondering your thoughts on this. Thanks!