Questions about starting a 2nd site in the same niche

10 replies
After several trials of changing all kinds of things around with my current website, along with tons of great advice here, I have come to the conclusion that it would make the most sense to just start building a second website totally separate from the one I have already...but still in the same niche.

With my current site, I sell about 2 to 3 "lifetime memberships" per day on average at a price of $59. In my opinion, the amount of value that I offer is absolutely ridiculously cheap. $59 gives access to 5 years worth of work which is 19 complete courses, thousands of videos and hundreds of in-depth articles. On top of that, I keep adding more and more content to it consistently.

People like getting all that for just a one-time fee of $59, so that is why I make a couple sales each day.

After experimenting with different price models, or breaking the content down into smaller pieces in order to make multiple "products", I've concluded that it is probably best to just leave what has been working alone.

I don't use any paid traffic for this site. I tried FB ads once, but didn't have much luck. Then again, I never really tried very hard either. I did well with building organic traffic from YouTube.

That said, I want to build a second site that consists of just 1 course. This course will have completely new content, not found anywhere else. However, it will still be on the same subject matter as my first site (guitar lessons). This will be maybe like 20 to 50 videos.

I will drive traffic to this course entirely through FB ads. I will focus all my efforts into optimizing paid traffic campaigns pointing to this new 1-course website. Since I already have money coming in from site 1, I can afford to spend some money testing ads.

My questions are regarding those who have already bought my current product from me:

1.) Won't people question why I'd be selling a separate course that has so much less stuff for around the same price as my main site?

2.) Will this pi$$ people off that are currently lifetime members of my 1st site?

3.) Maybe I'm overthinking this and no one really cares. If they liked my 1st site (which most of them do), then maybe they will buy this new course?

I'm wondering your thoughts on this. Thanks!
#2nd #niche #questions #site #starting
Avatar of Unregistered
  • Profile picture of the author Medon
    I concur with you. Once a site has reached its peak, you will be better off if you build a new one. I am not sure if back linking the two sites can give the desired results.
    {{ DiscussionBoard.errors[11585770].message }}
    • Profile picture of the author Bkelly301
      Originally Posted by Medon View Post

      I concur with you. Once a site has reached its peak, you will be better off if you build a new one. I am not sure if back linking the two sites can give the desired results.
      Well, I wouldn't necessarily be back linking the 2 sites together. But I do have somewhat of a following in my niche, so I figured that FB ads will be displayed to people that are already members of my current site.
      {{ DiscussionBoard.errors[11585850].message }}
  • Profile picture of the author Frank Donovan
    Originally Posted by Bkelly301 View Post

    My questions are regarding those who have already bought my current product from me:

    1.) Won't people question why I'd be selling a separate course that has so much less stuff for around the same price as my main site?

    2.) Will this pi$$ people off that are currently lifetime members of my 1st site?

    3.) Maybe I'm overthinking this and no one really cares. If they liked my 1st site (which most of them do), then maybe they will buy this new course?
    A second site in the same niche can be a great idea, but if I were you, I'd rebrand it and leave off any connections to your main site. Be your own competition, in other words.

    Traffic from FB ads might be quite different from the organic traffic you're getting now, but even if there's a large crossover, you've got new and different material in your second site's course. I'd keep the two customer bases separate.
    Signature
    TOP TIP: To browse the forum like a Pro, select "View Classic" from the drop-down menu under your user name.

    {{ DiscussionBoard.errors[11585856].message }}
  • Profile picture of the author Randall Magwood
    If it's brand new material your current customers shouldn't be upset. How much do you plan on selling the new course for, in the $100+ range? Why is there the need to sell in th he same niche, after you've tweaked your current product so many times? Why not a different niche? You obviously know how to make money without money - which is great in and of itself.
    {{ DiscussionBoard.errors[11585927].message }}
  • Profile picture of the author SiteNameSales
    I'd probably get bored real fast building another site devoted to a niche I've already succeeded with. No doubt, you could do better, I'm sure. But variations on the same theme?

    You might find more satisfaction finding a niche that might be of interest to you, but you need to learn the nitty gritty to make it all work.

    You could fail. You could succeed. But that's the fun of it all. Unless your income is totally dependent on the guitar tutorials I'd try my hand at something new.

    It's possible I get bored easily or have low attention span. But I go for something completely different. Just my humble opinion.
    {{ DiscussionBoard.errors[11585940].message }}
  • Profile picture of the author Bkelly301
    The thing is that I know so much about my current niche, and I could make a TON of courses. I'd just rather sell each new course that I make as a separate and new product rather than just adding yet another course to my "lifetime membership".

    So this second site really would just be a single "course".

    Basically the ultimate goal is to have multiple products that I'm selling.
    {{ DiscussionBoard.errors[11585952].message }}
    • Profile picture of the author savidge4
      Originally Posted by Bkelly301 View Post

      The thing is that I know so much about my current niche, and I could make a TON of courses. I'd just rather sell each new course that I make as a separate and new product rather than just adding yet another course to my "lifetime membership".

      So this second site really would just be a single "course".

      Basically the ultimate goal is to have multiple products that I'm selling.
      I believe in your last thread we walked this dog. Leave what you have alone, and start a new site that sells many lessons ala carte as it were.

      The issue you really have to deal with at this point is you swapped old for the new, and the new wasn't working - on the NEW SITE ( because I am sure you have reverted the existing one back to the same model as before $59 for life ) you really really really need to get into the world of A/B testing to make the 2nd effort work.

      The days of horse blinders and just going for it are over for you. Your luck has run dry, and now you need to convert your success into a repeatable skill - and testing is a key element to that process.

      1st and for most you need to get the what was it 5 options up and running and test WHY it was not converting - YOU are saying its just not the same and Its new its pretty it should work. Numbers AKA testing doesn't know what it looks like, and numbers take YOU and your thoughts and opinions right out of the picture... it comes right down to is it converting or not.. and is it converting better or not.

      Its time to take your entrepreneurial education to the next level and drive the new leg of your journey with numbers vs the raw luck and sheer determination you had on the first leg.
      Signature
      Success is an ACT not an idea
      {{ DiscussionBoard.errors[11585968].message }}
  • Profile picture of the author myob
    Your product may be appealing to different demographics, so having dedicated websites targeting specific music interests and even age groups can be effective.
    Signature
    Use Content Marketing to Build a 7-figure Business With Zero Advertising (book) https://amzn.to/2W91o8n
    {{ DiscussionBoard.errors[11585962].message }}
  • Profile picture of the author davehayes
    My own view on this, that if it is WordPress you are talking about as your website, then rather than build a second site out, simply install a page builder plugin like elementor, then link it to the new content. This way you retain the KLT factor you have established so far and then you can direct your clients customers down that route

    I had the same issue with mine, but did this and not had any problems with it so far
    Signature

    Read the reviews on list building & blog promotion, so you save time & money
    http://davehayes.co

    {{ DiscussionBoard.errors[11586010].message }}
  • Profile picture of the author Bkelly301
    Originally Posted by savidge4 View Post

    Its time to take your entrepreneurial education to the next level and drive the new leg of your journey with numbers vs the raw luck and sheer determination you had on the first leg.
    Yup, your suggestion from the last thread is exactly why I want to do this. I actually never touched the price of my updated site. I wanted to make sure that the site update was still "working" before also adding in even more variation. I think I tweaked it enough to where I am making a couple predictable sales each day again. I don't want to mess with it though, which is why I want to start fresh on a new domain for my next project.

    I do agree that I have to learn how to do A/B testing, and that's exactly what I intend to do with this new course/small website. However, with my current site...It is nearly impossible to do A/B testing. People sign up as a free member, and then maybe one day they would upgrade by paying the $59. Why did they upgrade? How long did it take them to make that decision? Of all the "upgrade now" buttons that I have placed around the site, which one did they click to finally make the upgrade?

    There's entirely too many factors at play with this model to be able to get any type of accurate A/B test data.

    With the new site though...

    There will be a single page landing page. There will be one single course for sale. People may buy it, or not buy it. This model is MUCH easier to A/B test.

    There is this other guy that has over 1M YouTube subscribers, and he is doing exactly what I'm talking about here. He is promoting his "new course". He has a website that is 100% dedicated to this one and only course. This course is only 10 modules long, maybe 50 videos tops, and he is selling it for $199.

    This is exactly what I want to do. One single page that promotes one single product. This product will contain 100% exclusive content that can't be found anywhere else.

    Thanks as always for the very helpful feedback!


    Originally Posted by davehayes View Post

    My own view on this, that if it is WordPress you are talking about as your website, then rather than build a second site out, simply install a page builder plugin like elementor, then link it to the new content. This way you retain the KLT factor you have established so far and then you can direct your clients customers down that route

    I had the same issue with mine, but did this and not had any problems with it so far
    My reasoning for wanting to build a second site is strictly so that I have a completely new domain name. I am currently selling "lifetime full access memberships" to my main site. There is no way that I can think of to add new products to this site that would be separate from a "full access membership". Therefore, the only way I can think to make new, separate products is to host them on a completely separate domain name.
    {{ DiscussionBoard.errors[11586083].message }}
Avatar of Unregistered

Trending Topics